8/12/2019 Digipak + Poster Evaluation
1/3
Evaluating Digipak
Front Panel:
For the front panel we opted for our artist to be the central focus. We placed him in the middle of
the frame looking off into the distance. We felt that we didnt want him looking directly at the
audience as we felt this would take him out of the urban setting. We were inspired by Tom Odells
cover for his own album with our artist in an urban setting. As well this we drew from Jake Buggs
album cover in which Jake Buggs name is on the wall he stands next to. We liked this idea, allowing
it to fuel our creativity and incorporating our artists name and album title as graffiti on the wall
behind him. We felt that this added to our artists identity as a local, young artist who embraces the
Brick Lane surrounding and culture he has been placed in. As well as this we used the leather jacket
and hoody combination to add to our artists Indy look.
Back Panel:
We thought for the back cover it should convey the tone of the album and the artists music through
the image. This is why we have our artist in the multi-coloured setting, looking slightly isolated and
lonesome surrounded by these bright colours. We felt that the album would be our artists Wildest
Moments in which he causes himself to be alone and detached from his loved ones. This is why wefelt taking a lower resolution still from the music video worked appropriately. We felt like this due to
8/12/2019 Digipak + Poster Evaluation
2/3
our artist conveying the emotions we felt that would be constant throughout the album. This frame
worked particularly well due to the composition of the still with the blue sky, contrasting the huts in
the background whilst the artist remains surrounded in the very middle of the frame in the mid-
ground, leaving the track list below him in the mid/foreground. Through this framing and colouring
of the track list, we establish that the tracks are different shades of our artists which can go from the
pure white to the more unsettled brown. We wanted to emulate the same kind of tone found in
the Jake Bugg album with the a faded or subdued yellow colour pallet which we felt was perfect for
our album as it gave connotations of a clouded happiness that our artist has.
Disc Panel:
We wanted a minimalistic design for the disc hence the use of the simple black and white colour
scheme. However we wanted to place this relatively simple black and white on top of our artists
complex thoughts conveyed through the lyrics hidden by the disc. We felt this would help the panel
have a personal feel to it. As if the disc panel was a yellow notepad that our artist scribbled his
thoughts and lyrics down onto. We felt for the digipaks target audience it would be received as an
intimate gesture from our artist.
Inner Panel:
In the inner panel we wanted it to work well with the disc panel as an intimate and personal gesture
to the fans of our artist. Inspired by James Blunts use of a picture of himself as a child being thrown
up in the air, we thought an image of our artist as a child would be an appropriate nod for the fans
coupled with a thank you message. As well as this the image is at the same location seen in the back
panel and in the music video for the song Wildest Moments creating a synergy between the digpak
and the video.
The Spine:
We wanted the spine to convey the same tone of the rest of the digipak. This is why we adopted the
same colour scheme, as well as incorporating our artists logo and graffiti styling which is used in the
front panel. We also use the same black outlining for our spine to keep it consistent with the other
panels. This border helps to convey of our artists mind being at times shrouded by darkness in his
wildest moments whilst evoking the image of an old television screen, turning the artists fans into
viewers of his wild and nostalgic exploits throughout the panes and music tracks in the digipak.
8/12/2019 Digipak + Poster Evaluation
3/3
Evaluating Poster
From researching various artists with a similar target audience to our own artist we created this poster. We
felt we needed a minimalistic feel to the poster, framing our artist in the centre; allowing for plenty of
headroom and space beside his arms, allowed the focus to be on the artist. We knew this would work form
looking at posters for other artists such as Josh Kumra and Jake Bugg. We also wanted to convey our artist as
being comfortable in the urban setting, embracing his surroundings which compliment his music. Like Tom
Odell we placed our artist in a backstreet with the light coming from behind.
We wanted to make sure we had the necessary conventions as well such as reviews, our artists name, the
album title and other conventions but we wanted them to be incorporated within the setting. To do so we
though to continue the idea from our digipak of the graffiti on the wall and thought the chalkboard with the
reviews was a perfect place for the reviews.
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