Digipak + Poster Evaluation

8/12/2019 Digipak + Poster Evaluation

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Evaluating Digipak

Front Panel:

For the front panel we opted for our artist to be the central focus. We placed him in the middle of

the frame looking off into the distance. We felt that we didnt want him looking directly at the

audience as we felt this would take him out of the urban setting. We were inspired by Tom Odells

cover for his own album with our artist in an urban setting. As well this we drew from Jake Buggs

album cover in which Jake Buggs name is on the wall he stands next to. We liked this idea, allowing

it to fuel our creativity and incorporating our artists name and album title as graffiti on the wall

behind him. We felt that this added to our artists identity as a local, young artist who embraces the

Brick Lane surrounding and culture he has been placed in. As well as this we used the leather jacket

and hoody combination to add to our artists Indy look.

Back Panel:

We thought for the back cover it should convey the tone of the album and the artists music through

the image. This is why we have our artist in the multi-coloured setting, looking slightly isolated and

lonesome surrounded by these bright colours. We felt that the album would be our artists Wildest

Moments in which he causes himself to be alone and detached from his loved ones. This is why wefelt taking a lower resolution still from the music video worked appropriately. We felt like this due to


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our artist conveying the emotions we felt that would be constant throughout the album. This frame

worked particularly well due to the composition of the still with the blue sky, contrasting the huts in

the background whilst the artist remains surrounded in the very middle of the frame in the mid-

ground, leaving the track list below him in the mid/foreground. Through this framing and colouring

of the track list, we establish that the tracks are different shades of our artists which can go from the

pure white to the more unsettled brown. We wanted to emulate the same kind of tone found in

the Jake Bugg album with the a faded or subdued yellow colour pallet which we felt was perfect for

our album as it gave connotations of a clouded happiness that our artist has.

Disc Panel:

We wanted a minimalistic design for the disc hence the use of the simple black and white colour

scheme. However we wanted to place this relatively simple black and white on top of our artists

complex thoughts conveyed through the lyrics hidden by the disc. We felt this would help the panel

have a personal feel to it. As if the disc panel was a yellow notepad that our artist scribbled his

thoughts and lyrics down onto. We felt for the digipaks target audience it would be received as an

intimate gesture from our artist.

Inner Panel:

In the inner panel we wanted it to work well with the disc panel as an intimate and personal gesture

to the fans of our artist. Inspired by James Blunts use of a picture of himself as a child being thrown

up in the air, we thought an image of our artist as a child would be an appropriate nod for the fans

coupled with a thank you message. As well as this the image is at the same location seen in the back

panel and in the music video for the song Wildest Moments creating a synergy between the digpak

and the video.

The Spine:

We wanted the spine to convey the same tone of the rest of the digipak. This is why we adopted the

same colour scheme, as well as incorporating our artists logo and graffiti styling which is used in the

front panel. We also use the same black outlining for our spine to keep it consistent with the other

panels. This border helps to convey of our artists mind being at times shrouded by darkness in his

wildest moments whilst evoking the image of an old television screen, turning the artists fans into

viewers of his wild and nostalgic exploits throughout the panes and music tracks in the digipak.


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Evaluating Poster

From researching various artists with a similar target audience to our own artist we created this poster. We

felt we needed a minimalistic feel to the poster, framing our artist in the centre; allowing for plenty of

headroom and space beside his arms, allowed the focus to be on the artist. We knew this would work form

looking at posters for other artists such as Josh Kumra and Jake Bugg. We also wanted to convey our artist as

being comfortable in the urban setting, embracing his surroundings which compliment his music. Like Tom

Odell we placed our artist in a backstreet with the light coming from behind.

We wanted to make sure we had the necessary conventions as well such as reviews, our artists name, the

album title and other conventions but we wanted them to be incorporated within the setting. To do so we

though to continue the idea from our digipak of the graffiti on the wall and thought the chalkboard with the

reviews was a perfect place for the reviews.

Documents

Digipak + Poster Evaluation