DESIGN THINKING(Emergent)
Right answers Right questions
Expert advantage Ignorance advantage
Rigorous analysis Rigorous testing
Telling Showing
Presentations and meetings
Experiments and experiences
Headquarters In the field
Avoid failure Fail fast
Subject expert Process expert
Arm’s length customer research
Deep customer immersionPeriodic Continuous
TRADITIONAL THINKING(Directed)
Planning of a flawless intellect
Enlightened trial and error
Thinking and planning Doing
If you build it, they’ll buy it
If they inspire it, they’ll buy it
Our Team
Susie
Adam
Tammy
Scott
Rich
West Contra Costa, Montebello, Oakland, Pasadena, and LAUSD4:
Start Upstairs to Studio 2
Antioch, Sacramento and Stockton: Start in Atrium with Adam and Tammy
(here)
Long Beach, Porterville, and ARCHES: Start in Concept Car ( )