Leandro Agrò | Gmail, Twitter, Skype: leeander
Design for MakersFlorence Edition
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Crazy Years
usabilityIxD
AI, Virtual AssistantInternet of Things
Prototypes
iPhone Eye-TrackingMultimodal UI
UXDesign Strategy
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
The time of Internet of Things is now50 Billion connected objects await us on the threshold of 2020, and many of these will necessarily be "autonomous"
* In 2008 the number of connected objects has exceeded that of humans
Web 1 it was about data; Web 2 is about people; Web 3 will be about objects
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Time of Makers
Makers, are Hybrids by definition
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Italian Design, Reloaded
Maybe we can not have another Renaissance, but we can certainly fix Italian Design
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Design it is not -anymore- about shape. Design is about behavior
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Behaviors (not just style)
iPod+iTunes
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Behaviors (not just style)
iPod+iTunes
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Design (Rules) for Makers“Even asocial objects, dream of Clouds”
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
the History of its past (how it is made, where it was produced, how it is used) and its future (as it is disassembled, valued in its parts, recycled, disposed of).
Every object must KNOW STORIES
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Every object should know something about the world around it through sensors, or at least know when and where it is used.
Every object must BE SENTIENT
The Blubelle Dress changes the look instantaneously according to our
emotional state and our personality.
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Every object must be able to communicate and share its status across social networks used by humans, "participating" in their social relationships.
Every object must BE SOCIAL
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Can Makers re-start Italy?Why Startups should think BIG?
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Is Startup a state of mind?
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
"Meanwhile we have economic meltdown, global warming, oil price shocks, terrible education in this country, dysfunctional politics,"
"What are we doing as an industry to apply our intelligence to solve these problems? I'd love to see a lot more focus in this community on moving away from more things for people to consume and really tackling the hard problems of the world."
http://www.metacafe.com/watch/1789277/tim_oreilly_urges_web_2_0_firms_to_solve_real_world_problems/
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
+ Startups +Makers Leave the culture of the industrial era and that of the broadcast, move to the era of the Internet, applying it in every field through startups.
"If in the United States more than 50% of new jobs are created within companies that have less than five years of life, evidently the startups all together work."
"If Apple has enough cash to pay in cash the debt of eight European Countries, it will mean something, right?”
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Startups = GROWTH!A startup has to make something it can deliver to a large market, and ideas of that type are so valuable that all the obvious ones are already taken.
If you want to understand startups, understand growth.How fast does a company have to grow to be considered a startup?During Y Combinator we measure growth rate per week,
A company that grows at 1% a week will grow 1.7x a year, whereas a company that grows at 5% a week will grow 12.6x. A company making $1000 a month (a typical number early in YC) and growing at 1% a week will 4 years later be making $7900 a month, which is less than a good programmer makes in salary in Silicon Valley. A startup that grows at 5% a week will in 4 years be making $25 million a month.
The reason VCs like to invest in startups because founders can't enrich themselves without also enriching the investors.
Paul Graham (born 1964) is a programmer, venture capitalist, and author. He is known for his work on Lisp, for co-founding Viaweb (which became Yahoo! Store), and for co-founding the Y Combinator seed capital firm.
http://paulgraham.com/growth.htmlPaul Graham September 2012
Tuesday, September 25, 12
Leandro Agrò | Gmail, Twitter, Skype: leeander
Put an OBJECT in the pocket, car, home or office desk of every person, user, customer, partner, affiliate, etc. through which to enter into a dialogue, with bidirectional logic and in a social network.
This is the opportunity provided by the INTERNET OF THINGS.
“
The BIG Opportunity
Tuesday, September 25, 12
700
Leandro Agrò | Gmail, Twitter, Skype: leeander
To infinity and beyond... The INTERNET OF THINGS, is the next wavethe next big opportunityIt would require a national mobilization on these issuesbecause it is a bit like when the Web2.0 startedonly MUCH bigger
We could wait for the wave to matureand this would make us mere users oftechnology developed by others
or jump in the wavesfail in a number of casesand also have some successand in the process develop IoT technologiesthat can be leaders in the global landscape
and to be clear, until we are ready to failwe won’t be ready to win
Leandro Agrò | Gmail, Twitter, Skype: leeander
Tuesday, September 25, 12