11/28/12 Digital Makers in Florence | design@large in English

1/5designatlargeinenglish.wordpress.com/2012/11/14/digital-makers-in-florence/

Digital Makers in FlorencePosted on November 14, 2012

Photo: Giuliano Koren

I use the beautiful images by Giuliano Koren for the Edition of 9 project by Something Good (moreabout that below) to tell you about a promising meeting that takes place today in Florence: ‘The craftsmenof the 21st century: culture, technology, new media and handy work, promoted by Regione Toscana,Toscana Promozione, CNA Toscana and ARTEX.

It will all be about witnessing the connection between design and craftsmanship and about how the two,together, try to find a sustainable future through the creation of new business and communication modelscentered on the web. More about this issue here.

design@large in Englishdesign@large, Laura Traldi's design &thereabouts – English version

11/28/12 Digital Makers in Florence | design@large in English

2/5designatlargeinenglish.wordpress.com/2012/11/14/digital-makers-in-florence/

Photo: Giuliano Koren

The names of the ketnote speakers are interesting. There is Carlo Ratti, director and founder of the MITSenseable City Lab (he will talk about eshops, the potential of blogging and of online sales, the developmentof new technologies); Stefano Micelli (author of Futuro Artigiano), who will illustrate scenarios ofcontemporary creativity by offering case studies of companies that reached success by joining new media andcraftsmanship; and journalist Simone Cosimi (from Wired.it and Style.it) who will propose a specific focuson the makers’ movement and on craftsmanship 2.0. There will be also many designers or professonalsinvolved in design: Francesca Mazzocchi from Digital Makers, Super Duper Hats, Fattelo!, GiuliaTognellini of Thatsarte, Elisa Delogu and Lucia Principe of Pesci Pneumatici.

11/28/12 Digital Makers in Florence | design@large in English

3/5designatlargeinenglish.wordpress.com/2012/11/14/digital-makers-in-florence/

The images you see are from the Edition of 9 by Something Good, a platform focused on design andcommunications initiated by Zaven, Matteo Zorzenoni and Giorgio Biscaro.

It’s a collection of home objects by international designers, realized by Italian craftsmen and introduced at thelast Fuori Salone in Milan. It’s a project that perfectly fits with the theories that will be explored in Florence.Edition of 9 is basically a tale, conceived to share with the world the dialogue that has always existed betweencreators and craftsmen. When people look at an object, they normally only capture its form, and sometimes theidea that originated it. But the essence of the project (the red thread that binds the issue of what to do andhow to do it, the meticulous search for the best and most performing material, technology and expertise toactually make it) escapes the most. The 9 designers who were involved in the Editions thus created storiescentered on small, local production facilities, on their love for materials, their care for detail and their passionfor technical and formal experimentations. Design thus emerges as an ongoing, developing process, carried outby many people at the same time. And digital technologies as the most meaningful tool to carry out projectssuch as this one despite the huge physical distances between the players involved.

11/28/12 Digital Makers in Florence | design@large in English

4/5designatlargeinenglish.wordpress.com/2012/11/14/digital-makers-in-florence/

Share this:

Like this: One blogger likes this.

About Laura TraldiLaura Traldi is an Italian freelance journalist, specialized in design. Her portfolio and bio are available on www.lauratraldi.comView all posts by Laura Traldi →

This entry was posted in Agenda, Craftsmanship, Design and tagged Carlo Ratti, Edition of 9, Fattelo!, Futuro Artigiano, Giorgio Biscaro, Giuliano Koren, Matteo Zorzenoni, MIT

Senseable City Lab, Pesci Pneumatici, Simone Cosimi, Something Good, Stefano Micelli, Super Duper Hats, Thatsarte, Zaven. Bookmark the permalink.

About these ads

Twitter Facebook

Likeôô