Download pdf - Deals, Steals and Appeals: What Brands Are Consumers Loving Ahead of Black Friday

Deals, Steals and Appeals What Delights Consumers of the Black Friday Specials

First Annual Holiday Brand Roundup

17 Nov 2014

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We Analyze the Internet of Humans

COLLECT REPORT ANALYZE TAKE ACTION

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Copyright© 2013 Argus Insights, Inc.

Consensus Estimate

Morgan Stanley Estimate

Argus Insights Estimate Based on Social Metrics Apple’s Actual Q2 iPhone Unit

Volume

•  Mobile Phones •  Home AutomaHon (IoT) •  Consumer Electronics •  Wearables •  Appliances, Large and Small •  Consumer Services •  CPG and more!


See the Consumer Demand ShiW in Real Time

Galaxy S3 Launch Challenges iPhone

Dominance

Galaxy S4 fizzles, boosts demand for S3 and iPhone 5

Galaxy S5 final exceeds prior two launches and beats

iPhones


Case Study: Amazon Fire Phone’s Failure To Reach Escape Velocity

July 25 Fire Phone Launched

July 28 Argus Insights Blog Predicts Failure Sep 8

Amazon Drops Price to 99 cents,

GreenPeace strikes

Aug 26 Amazon only sells 35k in first 25 days

Historical View Comparing 2013 to 2014


2013 Was A Great Year For Tablets, Wearables And Smartphones


In 2013, Appliances Drove PreHoliday Consumer Demand Ahead of Tablets/Smartphones


2014 Showing Consumer Demand Slacking Ahead of Black Friday: Weaker Appliance Demand

Wearables


Wearables ConHnue to Fall AWer Apple Watch Announcement


Motorola And LG Are DelighHng Wearables Users Moving Into Black Friday

Tablets


Apple and Amazon Steal Mindshare Ahead of Black Friday


Ipads SHll Delight Consumers Despite Higher Price Points, Cheap Tablets Just Disappoint

Smartphones


Apple and Samsung ConHnue to Drive Demand Ahead of Black Friday


OnePlus, Sony and Samsung Delight More than Apple iPhones

Laptops, 2 in 1’s, Chromebooks and MacBooks


Laptop Interest Fell DrasHcally Ahead of Black Friday


Macbooks And Acer Chromebooks Should Top Holiday Shopping Lists

Vacuums Cleaners


Interest in Vacuums Losing Power Ahead of Black Friday


Dyson, Shark and iRobot ConHnue to Edge Out CompeHHon

QuesHons?

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