LEARNABILITY
EFFICIENCY
MEMORABILITY
ERRORS
SATISFACTION
STRENGTHS• Clean & simple design• Good text-image balance• Clear and Easy to read
typography• Effective Logo Image
WEAKNESSES• Images could be improved:
e.g. more compelling, memorable. Current Images are a bit generic. David and Clint photos too snapshotlike.
• Navigation Improvements – to be discussed HOME page
LEARNABILITY
EFFICIENCY
MEMORABILITY
ERRORS
SATISFACTION
WINES page
STRENGTHS• Clean & simple design• Good graphics• FB call to action
WEAKNESSES• Low on content• Only 1 vintage• No purchase button/link to
order form• Needs more graphics
LEARNABILITY
EFFICIENCY
MEMORABILITY
ERRORS
SATISFACTION
VINEYARD INFO page
STRENGTHS• Clean & simple design• Good graphics• FB call to action• Good text-image balance
WEAKNESSES• Pull-down menu not
needed• More content needed
(better location description, map, etc?)
LEARNABILITY
EFFICIENCY
MEMORABILITY
ERRORS
SATISFACTION
STRENGTHS• Promote sold out• Informative• FB call to action• Consistent with other
pages
WEAKNESSES• Lost opportunity to pre-
sale• Customer info capture• Can’t order via web
ORDER NOW page
GOOD WEBSITE EXAMPLES
Wineweb.com
• COST EFFECTIVE
• .5%-2% PER
TRANSACTION
• PROGRAMABLE
• LOW RISK ($450)
• EXPANDABLE
LEARNABILITY
EFFICIENCY
MEMORABILITY
ERRORS
SATISFACTION
STRENGTHS• All basic information
available
WEAKNESSES• Not visually interesting.
Perhaps at least at some imagery could be added.
• Not clear that a full page is needed for information available
• No audience specific contacts. CONNECT page
SUGGESTIONS
• COMBINE WINES + VINEYARD PAGES
• COMBINE ABOUT US + FOUNDER BIOS PAGES
• SIMPLIFY MAIN MENU/PULL-DOWNS
• ADD A TRADE PAGE
• WINE TECHNICAL INFO
• SHELF-TALKERS
• DOWNLOADABLE BIOS
• REVIEWS/PRESS INFO
• LABEL & OTHER IMAGE DOWNLOADS
SUGGESTIONS
SIMPLIFY MAIN MENU/PULL-DOWNS/SITE MAP
Home
Wines and Vineyards TradeContact
UsOur Story Order
Now
Vineyard Our StoryContact
InfoConnect E-cartBio’sWines Trade Info