CUSTOMER PILLAR 1CUSTOMER PILLAR 1
Welcome to our Second Class!
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CELEBRATIONSCELEBRATIONS
Let’s start with recognizing some of your victories since we last met
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POWER POINTSPOWER POINTSKey Learning Areas inCUSTOMER PILLAR 1
FOCUS ON GROWTH CUSTOMERS
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POWER POINT 1POWER POINT 1
Segment Your Customer Base
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WORKBOOK EXERCISEWORKBOOK EXERCISE
Let’s discuss the exercise on workbook page 25
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POWER POINT 2POWER POINT 2
Retain & Grow Your Current Customers
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POWER POINT 3POWER POINT 3
Reactivate Previous Customers
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POWER POINT 4POWER POINT 4
Incorporate New Customer Strategies
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WORKBOOK EXERCISEWORKBOOK EXERCISE
Let’s discuss the exercise on workbook page 26
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POWER POINT 5POWER POINT 5
Study Root Emotional Drivers
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POWER POINT 6POWER POINT 6
Study Customer Fears
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POWER POINT 7POWER POINT 7
Use Warranties and Guarantees
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POWER POINT 8POWER POINT 8
Make it an Organizational Focus
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WORKBOOK EXERCISEWORKBOOK EXERCISE
Let’s discuss some of the other exercises you selected to work with
in PILLAR 1
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BUDDY TIMEBUDDY TIME
Spend some time with your buddy coaching
each otheraround PILLAR 1
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BUDDY TIPS…BUDDY TIPS…
• Discuss PILLAR 1 and how it impacts your business• Brainstorm solutions for each other’s business• Be creative • Support and encourage progress• Treat your buddy the way you want to be treated
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OVERALL REACTIONOVERALL REACTION
What struck a chord with you on PILLAR 1
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BULL’S EYEBULL’S EYE POINTSPOINTS
Let’s brainstorm 20 different things you will walk away with from this PILLAR
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FOR NEXT SESSION…FOR NEXT SESSION…
• Read PILLAR 2 in the book• Complete Workbook Exercise pp 53• Complete Workbook Exercise pp 55• Complete 1 – 2 Other Workbook Exercises• Connect with Your Buddy
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END OF CLASSEND OF CLASS
Have a great week and feel free to contact me if you have questions
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