Creation Process – Film Poster
Initially, I had to open Photoshop
and set my paper size to A4.
I had to select international paper
size and then select A4.
This gave me appropriate sizing for
the A4 poster I created.
Once I had a plain page, I
was ready to begin the
creation process.
Firstly, I added a black background in
order to allow me to make my poster
more realistic.
My background was black in order to fit in
with my genre (thriller) in which we were
able to distinguish though deconstructing
different film posters within the same
genre, showing a lot of their backgrounds
to also be black, in which connotes evil
and death.
In order to add my background I used the
‘Rectangle Tool’, covering my total page. I
then coloured it black using the ‘Paint
Bucket’ tool.
Through deconstructing different posters, I was
able to distinguish different conventions such
as the text in which posters use. Through
research on the internet I was also able to find
out the specific text used (crew roles within
film) and the typical font professional film
posters utilise.
I used the ‘Text Box Tool’ in order to be able to
write the text on my poster. I dragged a text
box over the complete width of my screen.
I then typed in the roles of the people within
our film, including crew, producer, director and
cast.
I then changed the font of the text in order to
match the professional posters in which I
looked at. The font was called “Birch STD” and
allowed a more professional look. I also
adjusted the size of the text in order to fit
along the bottom of my page and in order to
not distract away from other features I was yet
to include such as the main image.
Next, I was to add my films title to the top of my
page, again using the ‘Text Box Tool’. After
inserting the text box and typing in “Abduction” I
was ready to choose a size and colour in order to
make my film poster look professional.
I continued to look at my deconstructions
throughout my creation process, in order to keep
ideas fresh and to remain focused on creating a
high quality product.
Through looking at other film poster titles, I was
able to gauge a good understanding for typical
fonts, sizing and positioning.
I ensured my title spread across the entire width
of my page, ensuring that it would attract the
eye of readers.
I also ensured the sizing of the letters were size
‘118’, making it explicitly clear to the audience
what the title of the film is, drawing their focus
in immediately to the poster.
I resized my text using the tool bar at the top of
the page.
Also, I changed the colour and effect of the text
by double clicking the layer and clicking ‘Blending
Options’. This then brings up a further options
page in which allowed me to add a white drop
shadow in order to make my title stand out as
well as changing the main colour to red in which
stood out and was suggested though groups of
individuals in which I asked for feedback.
Next I added various film production logos to the bottom on my film poster in order to again make it look more realistic and professional. Through deconstructing posters I was able to see which film production studios backed thriller films which I could then use their logos for my poster. I used Universals, BBC Films, Dolby Digital and The National Lottery’s logo in which made my poster look more authentic.
I got the images of the logos from google and opened them in ‘photoshop’. I then imported their layers onto my poster, allowing me to then edit them and place them realistically. I then used the ‘Magic Wand Tool’ in order to remove the white backgrounds and used the sizing tool in order to make them smaller in order for them to fit on the bottom on my poster.
I again used the ‘Text Box Tool’ to create the ‘COMING SOON’ in order to again show more conventions of professional film posters. Next, I added the names of my lead roles
in order to show the audience which actors/actresses were in the film.
This was a clear convention I saw within all of the film posters I looked at.
This conventions often draws audiences into film if the stars are of particular calibre, attracting audiences of not only this type of film but also fans of the stars themselves (STAR Theory).
I used the ‘Text Box Tool’ in order to create three individual names, sizing them down to ‘22pt’ and colouring them white in order to match to the other text on the poster and making them clearly stand out against the opposing black background.
This was my film poster so far. All I had left to do was add my final image to complete my finished poster.
The final image for my poster was arguably the most important process.
For this I used a screen-cap from my final cut of my in order to capture a professional looking image for my poster as well as using a specific shot from the film in which a lot of professional film poster do.
After cropping the screen cap to size using the cropping tool. I then added a black ‘colour
overlay’ on top of the picture in order to give a more gloomy and darkened effect.
Once my image had been positioned central and over lapping the other conventions in order
to give a professional look my poster was finished. I then exported it as a JPEG file from
Phototshop and uploaded it to my blog.
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