Transcript
Page 1: Creating leading and appropriate content
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HOW TO CREATE LEADING AND APPROPRIATE SOCIAL CONTENT

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MY BACKGROUND

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IT’S NOT THE HARD SELL, WE’RE PLAYING THE LONG GAME, CREATING PERSONALITY AND TELLING A STORY.

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LYNX - HUMOROUS

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KLM - INFORMATIVE

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PRESSED JUICES - EDUCATIONAL

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INNOCENT - ENTERTAINING

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ARBY’S - REAL TIME

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CHECKPOINTS WHEN MAKING CONTENT

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WHERE’S IT GOING TO BE SEEN - NATIVE CONTENT

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UTILISE THE VISUAL

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UTILISE THE VISUALVSCO - PHOTOSHOP EXPRESS- CAMERA AWESOME

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UTILISE THE VISUAL - PINTEREST

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UTILISE THE VISUAL

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UTILISE THE VISUAL

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BEING INFORMATIVE AND EDUCATIONAL

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REAL TIME UPDATES AND CURRENT EVENTS

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ENTERTAIN AND BE HUMAN

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LET’S MAKE SOME CONTNET

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