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A look at well made current social media content and an overview of simple check points to inspire engaging social content. Delivered by Paddy Smith, Senior Creative at the Talk Social Conference 2014.
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HOW TO CREATE LEADING AND APPROPRIATE SOCIAL CONTENT
MY BACKGROUND
IT’S NOT THE HARD SELL, WE’RE PLAYING THE LONG GAME, CREATING PERSONALITY AND TELLING A STORY.
LYNX - HUMOROUS
KLM - INFORMATIVE
PRESSED JUICES - EDUCATIONAL
INNOCENT - ENTERTAINING
ARBY’S - REAL TIME
CHECKPOINTS WHEN MAKING CONTENT
WHERE’S IT GOING TO BE SEEN - NATIVE CONTENT
UTILISE THE VISUAL
UTILISE THE VISUALVSCO - PHOTOSHOP EXPRESS- CAMERA AWESOME
UTILISE THE VISUAL - PINTEREST
UTILISE THE VISUAL
UTILISE THE VISUAL
BEING INFORMATIVE AND EDUCATIONAL
REAL TIME UPDATES AND CURRENT EVENTS
ENTERTAIN AND BE HUMAN
LET’S MAKE SOME CONTNET
