SERIOUS
CREATING DIFFERENTIATION.
SERIOUS
EVERYONE IS CLAMOURING TO
GAIN ATTENTION.
SERIOUS
SERIOUS
SERIOUS
HELPING YOU ZAG WHEN
OTHERS ZIG.
SERIOUS
WHEN IS A BUSINESS SCHOOL
MORE THAN A BUSINESS SCHOOL?
SERIOUS
WHEN IT’S A BRAND.
SERIOUS
THE VIRTUOUS CIRCLE.
SERIOUS
Recr
uitment
Brand
BUSINESS SCHOOL
Reputation
SERIOUS
TURN YOUR BUSINESS SCHOOL
INTO A BRAND.
No.1
SERIOUS
“A REALLY GOOD BRAND TAKES THE
RISK OUT OF BUYING.”
VICTORIA NEUMARKGUARDIAN HIGHER EDUCATION NETWORK
When delivered consistently, a brand shapes consumers’ perceptions and expectations.
A successful brand celebrates personality, honours values and embodies the spirit of the subject
that it represents.
SERIOUS
SERIOUS
A BRAND IS A PROMISE YOU NEED TO KEEP
EVERY DAY.
BUSINESS SCHOOL SUPERBRANDS.
SERIOUS
(A marque of branding excellence)
SERIOUS
BUSINESS SCHOOL SUPERBRANDS
BREAKING DOWN A BRAND.
SERIOUS
Encapsulates strategy, mission and values.
POSITIONING.
Articulation of your positioning.
STRAPLINE.
Visual aspects that form part of the overall brand.
IDENTITY.
What people buy
PRODUCT EXPERIENCE.
Identifies a business in its simplest form via the use of a mark or icon.
LOGO.
SERIOUS
BRAND ANATOMY.
POSITIONING.
SERIOUS
‘To develop principled innovative leaders who improve the world and to generate ideas that
advance management practice.’
STRAPLINE.
SERIOUS
PROMISE.
Every little helps.
STRAPLINE.
SERIOUS
OUTCOMES.London Experience.
World Impact.
SERIOUS
VISUAL IDENTITY.Articulates your point of difference.
SERIOUS
VISUAL IDENTITY.Articulates your point of difference.
Alliance Manchester Business SchoolFull-time MBAwww.alliancembs.manchester.ac.uk/ftmba
Manchester Full-time MBA
Alliance MBS | Full-time MBA 3
The Manchester MBA.
An experience of a lifetimethat will change the wayyou do business, forever.
TRANSFORMATIONAL
CHALLENGE
ENTREPRENEURSHIP
LEADERSHIP STRATEGY
NEGOTIATION
MANAGEMENT
EXCEPTIONAL
ACCELERATE
THOUGHT-PROVOKING
FAST TRACK
APPLIED LEARNINGGROWTH
INNOVATIVE
ORIGINAL THINKING
ROI
ACTION
PROJECTS
NETWORKING COLLABORATIVEVISION
DRIVE
REWARDING
LIVE CLIENTS
INTERNATIONAL
WORLD-LEADING EXPERTS
MANCHESTER METHOD
CONSULTANCY
DIFFERENT
DYNAMIC
AMBITION
www.alliancembs.manchester.ac.uk/ftmba
ONCE YOU’VE LAID THE
FOUNDATIONS.
SERIOUS
Articulate your point
of difference.
NOW MAKE YOUR BRAND STAND OUT.
SERIOUS
DIFFERENTIATE YOURSELF FROM
THE PACK.
No.2
SERIOUS
KEY DIFFERENTIATING FACTORS THAT CONTRIBUTE TO THE PERCEPTION OF YOUR BRAND.
REPUTATIONSIZE
PARTNER UNIVERSITY
LOCATION
CUST
OM
ER
SAT
ISFA
CTIO
N
RANKINGAC C R E D I TAT I O N S
PRICEREF AND RESEARCHAPPROACH
HISTORY
PROGRAMMES
EMPLOYABILITY
SUCC
ESS
ALU
MN
I
FACULTY
IMPACT
CUST
OM
EREX
PERI
ENCE
UNIQUE TO YOU, COMMON TO EVERYONE ELSE
TEXT BOOK MARKETING.
SERIOUS
• PLAYING TO YOUR STRENGTHS
• STAYING ON BRAND (GUARDIANSHIP)
• CUSTOMER SEGMENTATION AND TARGETING
• MARKETING COMMUNICATIONS STRATEGY
• MEDIA PRESENCE
• BRAND COMMUNICATIONS
• ADVERTISING
• PR
• WEB
• SEARCH
• VIDEO
SERIOUS
HOW TO UP YOUR GAME.
SERIOUS
SERIOUS
DISRUPT THE MARKET.
No.3
SERIOUS
CHANGING THE GAME
PUNCHING ABOVE YOUR
WEIGHT
SERIOUS
“I WANT TO PUT A DING IN THE
UNIVERSE.”Steve Jobs
“WE DON’T SELL. WE MAKE PEOPLE
WANT TO BUY.”
SERIOUS
JOHN HEGARTYCHAIRMAN BBH
SERIOUS
“THE REBRANDING OF FRENCH CONNECTION TO FCUK RESULTED IN
A 400% INCREASE IN TURNOVER.”
NEIL RICHARDSON, RUTH M GOSNAY
JUST ADD IMAGINATION
AND COURAGE.
SERIOUS
AN IMPASSIONED PLEA FOR...
SERIOUS
...GREATER DISRUPTION
IN THE BUSINESS SCHOOL
MARKETPLACE.
SERIOUS
SERIOUS
HOW BRANDS DISRUPT.
TELLING STORIES.
SERIOUS
BEING VISUALLY STRIKING.
SERIOUS
SOCIAL MEDIA.
SERIOUS
SOCIAL MEDIA.
SERIOUS
INTELLIGENT WIT.
SERIOUS
PROVOCATIVE.
SERIOUS
ATTITUDE.
SERIOUS
SERVICE DELIVERY.
SERIOUS
HOW CAN YOUR BUSINESS SCHOOL
BE MORE DISRUPTIVE?
SERIOUS
SERIOUS
STORY TELLING.FROM MOTOROLA TO THE MUSIC BUSINESSLESLEY ZHANG FULL-TIME MBA, 2013
SERIOUS
BEING VISUALLY STRIKING.
SERIOUS
TM
TRANSFORM. PERFORM.
TM
TRANSFORM. PERFORM.
BEING VISUALLY STRIKING.
SERIOUS
SERVICE DELIVERY.
SERIOUS
IN 2011 STANFORD’S SEBASTIAN THRUN’S
MOOOC ON ARTIFICIAL INTELLIGENCE
ENROLLED 160,000 STUDENTS FROM 190 COUNTRIES.
SHEFFIELD
SERIOUS
CREATING VALUE
Three modules over three weeks
Visit us to book your place on this extraordinary programme:
www.henley.com/AMP
The Henley Advanced Management Programme
Week 1Broadening perspectives – differing world views • Developing the self – who am I?• 360 analysis and feedback • The customer and consumer • Coaching • Economic environment and value • Group dynamics • Thinking globally • Self reflection on career journey
Week 2Making strategic choices and decisions • Demystifying strategy • Planning the strategic evolution • Re-energising leadership• Authentic leaders • Addressing the leadership agenda• Sustainable business • Activising and delivering the green agenda • Reflective management
Week 3Implementing change for performance• Leading the management of change • The language of leadership • Managing in the emerging future • Addressing the change agenda• Delivering performance• Organisations as organisms
The modular design of the programme gives flexibility – you can spread your attendance across 12 months.
Contact: Anne Tabbner +44 (0) 1491 418767 Email: [email protected]
‘The Advanced Management Programme was inspiring and mind-opening.’Aurelie Kane Head of Corporate Communications, Pernod Ricard UK
HIGH LEVELTHINKING
SELF DEVELOPMENT AND DISCOVERY
COACHING
PLANNING CHANGE
INSIGHTS INTO DECISION MAKING PRACTICAL
THEORY
LOCAL v WORLD PERSPECTIVES
HEN_2257 AMP Foldout Brochure A2 ATWK.indd 1 11/06/2013 14:52
Advanced Management
Programme
No Ordinary Leadership
Programme
Advanced Management Programme For more information,
please contact:
Henley Business SchoolGreenlandsHenley-on-ThamesOxfordshire RG9 3AUUnited Kingdom
Anne Tabbner+44 (0) 1491 418767 [email protected]
www.henley.com/AMP
DISCOVERYUncover personal truths to reveal your natural leadership style
What makes a successful leader?
Courage? Integrity? Understanding?We’ve taught and worked with world leaders for over 65 years at Henley, and we still haven’t pinpointed that ‘wonder trait’. Every leader is made up differently. But we do know one thing: the journey of becoming a great leader is one of self-discovery.
So how can you develop personal skills in a business environment?
It’s possible – but it’s not easy. Having to perform and bear the burden of leadership, whilst consciously trying to develop your personal leadership style is a tall order, even for the greatest leaders.
Outstanding business leaders possess more than business acumen. It takes an extraordinary skill set to stand out and lead, but it takes something special to develop these skills– THE HENLEY ADVANCED MANAGEMENT PROGRAMME IS NO ORDINARY LEADERSHIP PROGRAMME.
PERSONAL DEVELOPMENT Switching off the onflow of information To truly self-reflect, you have to change your surroundings. Henley takes you out of your comfort zone and challenges the way you think. It’s about finding relevant learning in unexpected places.
HIGH LEVEL THINKING A strategic outlook rewards a leader with the instinct to seize an opportunity As a leader, perhaps your most potent tool is your ability to view business challenges with a strategic eye. It’s this ability to stand back and see things with a bigger-picture perspective that often leads to the simplest solution. The Henley AMP encourages you to adopt a strategic mind-set. Working in groups, you will apply strategic theory when working on tasks from your own business, so your learning gives you immediate and practical value.
COACHING Only through scrutiny can the obvious become obviousFor a senior manager it’s often rare to get honest feedback from those around you. Our coaches work with you on a one-to-one basis pre-, during or post-programme. You will learn to evaluate your leadership style and develop new techniques. It’s not just a three week programme, it’s the foundation for a lifetime of learning and developing as a leader.
INSIGHTS INTO DECISION MAKINGA leader never stops developing and growing Participants from over 70 countries have attended the AMP and the cohort with whom you’ll study will enrich your global awareness. This international taste really helps our participants to gain a different perspective of the business world. The lasting connections you make with your peers will prove invaluable. There are rarely opportunities to gain insight into a totally new market or industry, but your next big idea could just be a conversation away on the AMP.
‘Thought provoking, much more than any other programme.’Collette StoneHead of Leadership, Home Office
HEN_2257 AMP Foldout Brochure A2 ATWK.indd 211/06/2013 14:53
ATTITUDE.
DISCUSS.
SERIOUS
SOCIAL MEDIA.
DISCUSS.
SERIOUS
INTELLIGENT WIT.
DISCUSS.
I WENT TO LONDON BUSINESS SCHOOL AND ALL I GOT WAS A LOUSY
£60K PAY RISE
CONGRATULATIONS YOU MIGHT BE ABLE TO –
SERIOUS
TURN YOUR BUSINESS SCHOOL INTO A BRAND.1.
2.3.
DIFFERENTIATE YOURSELF FROM THE PACK.
DISRUPT THE MARKET PLACE.
SERIOUS
DISCUSS.
IF YOU WANT TO BE DIFFERENT
DIFFERENT.BE
SERIOUS
MAKE CHANGE HAPPEN FROM
THE TOP.
No.4
SERIOUS
Articulate your point
of difference.
TRUE DIFFERENCE IS CULTURAL AND INSTITUTIONAL.
SERIOUS
Articulate your point
of difference.
BY EMPOWERING PEOPLE AND
CHANGING MINDS.
SERIOUS
Articulate your point
of difference.
WHAT’S STOPPING YOU?POLITICS
LACK OF BUDGET
LACK OF ALIGNMENT
INSTITUTIONAL PARALYSIS
INERTIA
LACK OF AMBITION
MORE THAN MY PAY GRADE
ACADEMICS
CRITICAL THINKERS OPPOSE
EVERYTHING
SERIOUS
Articulate your point
of difference.
“Progress is impossible without change, and those
who cannot change their minds cannot change anything.”
GEORGE BERNARD SHAW
SERIOUS
TRUE DIFFERENTIATION: IT’S A LEADERSHIP
THING.
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