CREATING EXPERIENCES THAT DRIVE DIFFERENTIATION AND LOYALTYKeynote Speaker Stan Phelps Delivers Compelling Insights On Winning the Hearts of Both Customers and Employees

Traditional marketing is fixated on the eyes and ears of the prospect. But it‘s the customer and the employee experience that drives referrals. Stan inspires brands to be remark-able, showing them how to stand out in ways that customers and employees can’t help but talk about.

Having evaluated over 2,500 case studies, Stan shares compelling insights and stories of fanatical loyalty to companies like Panera Bread, Doubletree Hotels, Zappos, Amazon, Southwest Airlines, Zane’s Cycles and more.

Audiences of all kinds have been enlightened and inspired to discover how to create an experience that’s remark-able, as well as what it takes for companies to stand out in a sea of sameness in today’s digital age. DURING STAN’S COMPELLING AND

PERSONALIZED SPEECHES, HE:

• Explains the biggest myth in business.

• Reveals the key findings of his customer and employee loyalty based on his research of over 2,000 companies and brands.

• Shows how ingredients of creating signature differentiation.

• Shares case studies and real-world examples of how companies are building loyalty and winning the hearts of customers / employees.

SPEAKING TOPICS

Purple Goldfish: Little Things Make the Biggest Difference in Creating Customer Wow

Green Goldfish: Going Beyond Dollars to Drive Employee Engagement and Reinforce Culture

Golden Goldfish: Taking Care of Your Most Important Customers and Employees

Blue Goldfish: Using Technology, Data, and Analytics to Drive Customer Advocacy

Red Goldfish: Becoming A For-Purpose Business to Win the Hearts of Employees and Customers

MEET STAN PHELPSAn Accomplished TED Speaker, Forbes Contributor and

IBM Futurist, Stan Focuses on How to Shift Business Towards a Focus on Retaining Customers and Employees

PREVIOUS CLIENTS AND EVENTS

Stan Phelps is an author, speaker and experience architect. He believes that today’s organizations

must focus on meaningful differentiation to win the hearts of both employees and customers.

His 20 year career in marketing included leadership positions at IMG, adidas, PGA Exhibitions and

Synergy. The author of three books, his writing is syndicated on top sites such as Forbes, Customer

Think and Business2Community.

Stan has spoken at over 100 events in the US, UK, Canada,

Sweden, Australia, The Netherlands, Russia, Peru, Israel, Bahrain and France.

WHAT EVENT PLANNERS ARE SAYING:“Stan is a master storyteller who understands what it takes to develop a core of raving fan customers and build the internal team necessary to keep them coming back for more. My only regret is that we didn’t book him years ago.”

Winston F. Event Planner, UPIC Summit

“Stan captivates audiences and delivers valuable insight in the form of engaging stories making people feel connected. He has great presence and energy and the feedback we got from his presentation was formidable. Not only did he share interesting information but the audience left inspired with new ideas for their own businesses. Inspirational, motivational—Stan kickstarts creativity for business people who want to better their business and take things to a new level.”

Mila A. Event Organizer, #140 Conference Montreal

“The content was completely in tune with our organization’s beliefs and what we are helping our clients to do. Loved the statistics and specific case studies.”

Ryann R. Director of Webinars, Integrated Talent Management HR.com

“From our survey results, you received the most positive feedback. Some comments of note were: - Usable principles - Superb ideas/ways of thinking - Excellent, interesting speaker - Informative/interactive/intelligent - ‘Could have listened to him for another hour.”

Michael K. Director Of Marketing, Future Of Foodservice In Healthcare Conference

CREATING EXPERIENCES THAT DRIVE DIFFERENTIATION AND LOYALTYKeynote Speaker Stan Phelps Delivers Compelling Insights On Winning the Hearts of Both Customers and Employees

“In business you must do something that’s above and beyond what’s expected. Phelps shows the ingredients behind creating signature

extras that are unconventional and innovative. Every business should be asking themselves, “What’s our Purple Goldfish?”

Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com

“What’s Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous

concepts and innovations that can help build the foundation for a world class brand! (I just hope my competition doesn’t find this book.)”

Chris Zane, Author of Reinventing the Wheel

“Stan’s approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight

across your company.”

Bruce Temkin, Author of The 6 Laws of Customer Experience

“Stan is the sherpa that guides executives along the journey between the heart and mind of business stakeholders. Stakeholders aren’t

always customers though. At a time when company vision and culture matters more than ever, it takes inspired and engaged employees to

bring them to life.”

Brian Solis, Author of What’s the Future of Business #WTF and The End of Business as Usual

“So often overlooked, and so very vital to building company value… empowering employees to support each other and the brand. Stan

Phelps ‘gets’ it and Green Goldfish will walk you step-by-step though achieving this critical goal.”

Ted Rubin, Author of Return on Relationship

BRAND PRAISE FOR THE GOLDFISH TRILOGY

Keynote Speaker Stan Phelps Delivers Compelling Insights On Winning the Hearts of Both Customers and Employees