CORPORATE OVERVIEWOctober 29, 2016
Confidential
Connecting viewers with content at massive scale
PERFECTING THE MEDIA EXPERIENCE
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Confidential
WHERE IS OUR TECHNOLOGY DEPLOYED?
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Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Displays
Devices
AWS acquired Elemental Technologies October, 2015
Confidential
ALIGNING WITH INDUSTRY TRENDS
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Bigger Bigger, Faster, BrighterDEVICES
Tethered MobileCONSUMPTION
Coax
DSL
Over-the-Air
IPDISTRIBUTION
Hardware
Software,
Virtualization,
and Cloud
PLATFORM
LEGACY FUTURE
Confidential
experience = provider-centric
DEFINING THE FUTURE OF VIDEO
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experience = viewer-centric
Legacy
one device, one video
Future
all devices, custom video
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MULTISCREEN’S EXPONENTIAL CHALLENGE
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Millions of experiences
De facto standards
Unmitigated innovation
Cloud infrastructure
TV…Tablet…Phone…Console…1000 Devices
Audio
Time Shift
Tracking
Watermark
Ad Splicing
DRM
Protocols
Bit Rates
Codecs
Resolutions
Future: “elusive” target
Single experience
Defined standards
Manageable innovation
Hardware infrastructure
Past: “easy” target
TV
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TRANSFORMING THE INDUSTRY
7
2010
Market leading
brands deliver to
the TV set (maybe a little poor-quality Internet
video as well)
Today
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TRANSFORMING THE INDUSTRY
8
2010
Market leading
brands deliver to
the TV set (maybe a little poor-quality Internet
video as well)
“Proven, scalable SDV solutions from Elemental
enable BT to give subscribers the ultimate viewing
experience while giving us the flexibility to expand our
services in a rapidly-changing marketplace.”
- Greg McCall, Managing Director of TV Technology for BT
Elemental Enabled• Hundreds of devices
• Serving customers in more than 170 countries
Today
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TRANSFORMING THE INDUSTRY
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Elemental Enabled• Hundreds of devices
• Serving customers in more than 170 countries
“I believe television will change more in
the next five years than in the last 50.”
– CEO Brian Roberts, Feb ‘14
Elemental Enabled• Hundreds of devices
• 4K to Samsung TVs at CES and Olympics
Today
Confidential
TRANSFORMING THE INDUSTRY
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Elemental Enabled• Hundreds of devices
• 4K to Samsung TVs at CES and Olympics
Elemental Enabled• > 1000 devices
• > 3B program requests in 2013
Today
Confidential
Trade capital expense
for variable expense
Pay for media you store
and process, as you go
Benefit from massive
economies of scale
AWS helps you adapt your media
storage and compute needs
Stop guessing capacity
Handle unpredictable and
bursty media needs
Increase speed and agility
Shorten time-to-market, test out
new approaches
Go global in minutes
Global availability
instantly, with no commit
Stop maintaining data centers
Focus your resources on your
media needs
DIGITAL MEDIA MIGRATING TO THE CLOUD
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Confidential
AWS M&E BUILDING BLOCKS
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Amazon
DELIVERY
CloudFront – Global Content Delivery Network with Monitoring, Analytics and customization at the edge
Amazon
STORAGE
S3, Glacier, EFS & EBS – Durable, scalable and secure solutions for on-line and archival content storage
Amazon
PROCESSING
Elastic Transcoder – Scalable and cost effective video processing and transcoding
Amazon
COMPUTE
EC2 – Resizable general purpose compute capacity featuring instance types optimized for processing video, analytics
Amazon
INGEST
Direct Connect; Snowball; S3 Transfer Accelerator – Upload options for content and files of all sizes
Amazon
ANALYTICS
Analytics – Data ingest, event/data processing and analysis for customer segmentation, recommendation engines, sentiment analysis
Confidential
THREE APPROACHES TO MEDIA SOLUTIONS ON AWS
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Custom: Build Your OwnElemental Media Solutions Partner-Based
Custom
APIs
Marketplace
AMIs
Other
3rd partyInterface(s)Interface(s)
Partner Platform / App
(e.g. Aspera, Ooyala)
Other
3rd partyInterface(s)
Elemental APIs (e.g.
Live, Delta)
Other 3rd
party
Appliance
VM
EFS /
EBS
S3 /
GlacierEC2
RDS /
NoSQL
Lambda
SWFOther
AWS SERVICESOn-Premises
Confidential
WORKFLOWS ARE NO LONGER STATIC, THEY ARE MODULAR AND ELASTIC
Elemental SERVER
Elemental CONDUCTOR
Elemental LIVE
Elemental STATMUX
Elemental DELTA
Elemental DELTA
Amazon CLOUDFRONT
Ad
Decision
AWS
StorageCMS/WFM DRM
Interoperable Components
Appliance
On-Premises
Virtual
Machine
AWS
Cloud
Supported Infrastructures
Processing & Management Delivery
NAT
ServicesQC
Devices
DisplaySource
Live
On Demand
S3
Managed
Network
Elemental LIVE
Real-time video processing
for linear broadcast
Elemental SERVER
File-based video processing
for broadcast and IP content
Elemental STATMUX
Dynamic bandwidth allocation
Elemental CONDUCTOR
Unified video management
Elemental DELTA
Origin and video
delivery platform
Elemental CLOUD
Managed service providing
video processing and
delivery in the cloud
Fingerprinting Watermarking
And they can evolve based on the needs of each of our customers.
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PROVING MEDIA WORKFLOWS IN THE CLOUD
VOD
Workflow
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DISPLAY DEVICES
IP & HD-SDI
HEVC
SOURCEON-PREMISES
Storage
Amazon S3H.264 ABR
CLOUD DEPLOYMENT CDN
Amazon
CloudFront
Live-to-VOD & JITP
3RD PARTY CDN
Live Event
Streaming Workflow
24/7 Linear
Workflow
Live-to-VOD
Workflow
S3
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Satellite and
Fiber Network
SOURCE
LOAD BALANCER
DISPLAY DEVICES
CDN 2
CDN X
Amazon
CloudFront
ELEMENTAL CLOUD
LOAD BALANCER
AWS REGION 2
Amazon
Direct
Connect
INGEST LOGIC
AWS REGION 1
Amazon
Direct
Connect
INGEST LOGIC
ELEMENTAL CLOUD
Amazon
Redshift
Amazon
SQS
Amazon
EC2
Amazon
SNS
OTHER AWS SERVICES USED
Amazon
Route S3
THE FUTURE OF LIVE TELEVISION
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Confidential
WE’RE CONTINUALLY INVESTING IN INNOVATIVE TECHNOLOGIES
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Confidential
DEPLOYMENTS IN MORE THAN 75 COUNTRIES
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Elemental has offices in 14 regions around the world
Confidential
SOME OF ELEMENTAL’S 850+ CUSTOMERS
Pay TV Operators
Content Owners
Broadcast / Sports
Other
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Confidential
EMEA COUNTRIES
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• Albania • Hungary • Qatar
• Anguilla • Iceland • Reunion
• Austria • Ireland • Russia
• Barbados • Israel • Rwanda
• Belgium • Italy • Serbia
• Bosnia and Herzegovina • Latvia • Slovenia
• Bulgaria • Lithuania • South Africa
• Cayman Islands • Malta • Spain
• Croatia • Monaco • Sweden
• Cyprus • Morocco • Switzerland
• Czech Republic • Netherlands • Turkey
• Denmark • New Caledonia • Ukraine
• Finland • Norway • United Arab Emirates
• France • Pakistan • United Kingdom
• Germany • Poland • British Virgin Islands
• Greece • Portugal
Confidential
EMEA CUSTOMER SEGMENTATION
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Pay TV Operators
Content Owners
Broadcast / Sports
Other
Confidential
Perfecting the media experience
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