CORPORATE OVERVIEWOctober 29, 2016

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Connecting viewers with content at massive scale

PERFECTING THE MEDIA EXPERIENCE

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WHERE IS OUR TECHNOLOGY DEPLOYED?

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Markets

Enterprise Government

Broadcasters

Content Programmers

Pay TV Operators

Content

Live

On Demand

S3

Displays

Devices

AWS acquired Elemental Technologies October, 2015

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ALIGNING WITH INDUSTRY TRENDS

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Bigger Bigger, Faster, BrighterDEVICES

Tethered MobileCONSUMPTION

Coax

DSL

Over-the-Air

IPDISTRIBUTION

Hardware

Software,

Virtualization,

and Cloud

PLATFORM

LEGACY FUTURE

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experience = provider-centric

DEFINING THE FUTURE OF VIDEO

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experience = viewer-centric

Legacy

one device, one video

Future

all devices, custom video

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MULTISCREEN’S EXPONENTIAL CHALLENGE

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Millions of experiences

De facto standards

Unmitigated innovation

Cloud infrastructure

TV…Tablet…Phone…Console…1000 Devices

Audio

Time Shift

Tracking

Watermark

Ad Splicing

DRM

Protocols

Bit Rates

Codecs

Resolutions

Future: “elusive” target

Single experience

Defined standards

Manageable innovation

Hardware infrastructure

Past: “easy” target

TV

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TRANSFORMING THE INDUSTRY

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2010

Market leading

brands deliver to

the TV set (maybe a little poor-quality Internet

video as well)

Today

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TRANSFORMING THE INDUSTRY

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2010

Market leading

brands deliver to

the TV set (maybe a little poor-quality Internet

video as well)

“Proven, scalable SDV solutions from Elemental

enable BT to give subscribers the ultimate viewing

experience while giving us the flexibility to expand our

services in a rapidly-changing marketplace.”

- Greg McCall, Managing Director of TV Technology for BT

Elemental Enabled• Hundreds of devices

• Serving customers in more than 170 countries

Today

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TRANSFORMING THE INDUSTRY

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Elemental Enabled• Hundreds of devices

• Serving customers in more than 170 countries

“I believe television will change more in

the next five years than in the last 50.”

– CEO Brian Roberts, Feb ‘14

Elemental Enabled• Hundreds of devices

• 4K to Samsung TVs at CES and Olympics

Today

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TRANSFORMING THE INDUSTRY

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Elemental Enabled• Hundreds of devices

• 4K to Samsung TVs at CES and Olympics

Elemental Enabled• > 1000 devices

• > 3B program requests in 2013

Today

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Trade capital expense

for variable expense

Pay for media you store

and process, as you go

Benefit from massive

economies of scale

AWS helps you adapt your media

storage and compute needs

Stop guessing capacity

Handle unpredictable and

bursty media needs

Increase speed and agility

Shorten time-to-market, test out

new approaches

Go global in minutes

Global availability

instantly, with no commit

Stop maintaining data centers

Focus your resources on your

media needs

DIGITAL MEDIA MIGRATING TO THE CLOUD

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Confidential

AWS M&E BUILDING BLOCKS

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Amazon

DELIVERY

CloudFront – Global Content Delivery Network with Monitoring, Analytics and customization at the edge

Amazon

STORAGE

S3, Glacier, EFS & EBS – Durable, scalable and secure solutions for on-line and archival content storage

Amazon

PROCESSING

Elastic Transcoder – Scalable and cost effective video processing and transcoding

Amazon

COMPUTE

EC2 – Resizable general purpose compute capacity featuring instance types optimized for processing video, analytics

Amazon

INGEST

Direct Connect; Snowball; S3 Transfer Accelerator – Upload options for content and files of all sizes

Amazon

ANALYTICS

Analytics – Data ingest, event/data processing and analysis for customer segmentation, recommendation engines, sentiment analysis

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THREE APPROACHES TO MEDIA SOLUTIONS ON AWS

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Custom: Build Your OwnElemental Media Solutions Partner-Based

Custom

APIs

Marketplace

AMIs

Other

3rd partyInterface(s)Interface(s)

Partner Platform / App

(e.g. Aspera, Ooyala)

Other

3rd partyInterface(s)

Elemental APIs (e.g.

Live, Delta)

Other 3rd

party

Appliance

VM

EFS /

EBS

S3 /

GlacierEC2

RDS /

NoSQL

Lambda

SWFOther

AWS SERVICESOn-Premises

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WORKFLOWS ARE NO LONGER STATIC, THEY ARE MODULAR AND ELASTIC

Elemental SERVER

Elemental CONDUCTOR

Elemental LIVE

Elemental STATMUX

Elemental DELTA

Elemental DELTA

Amazon CLOUDFRONT

Ad

Decision

AWS

StorageCMS/WFM DRM

Interoperable Components

Appliance

On-Premises

Virtual

Machine

AWS

Cloud

Supported Infrastructures

Processing & Management Delivery

NAT

ServicesQC

Devices

DisplaySource

Live

On Demand

S3

Managed

Network

Elemental LIVE

Real-time video processing

for linear broadcast

Elemental SERVER

File-based video processing

for broadcast and IP content

Elemental STATMUX

Dynamic bandwidth allocation

Elemental CONDUCTOR

Unified video management

Elemental DELTA

Origin and video

delivery platform

Elemental CLOUD

Managed service providing

video processing and

delivery in the cloud

Fingerprinting Watermarking

And they can evolve based on the needs of each of our customers.

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PROVING MEDIA WORKFLOWS IN THE CLOUD

VOD

Workflow

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DISPLAY DEVICES

IP & HD-SDI

HEVC

SOURCEON-PREMISES

Storage

Amazon S3H.264 ABR

CLOUD DEPLOYMENT CDN

Amazon

CloudFront

Live-to-VOD & JITP

3RD PARTY CDN

Live Event

Streaming Workflow

24/7 Linear

Workflow

Live-to-VOD

Workflow

S3

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Satellite and

Fiber Network

SOURCE

LOAD BALANCER

DISPLAY DEVICES

CDN 2

CDN X

Amazon

CloudFront

ELEMENTAL CLOUD

LOAD BALANCER

AWS REGION 2

Amazon

Direct

Connect

INGEST LOGIC

AWS REGION 1

Amazon

Direct

Connect

INGEST LOGIC

ELEMENTAL CLOUD

Amazon

Redshift

Amazon

SQS

Amazon

EC2

Amazon

SNS

OTHER AWS SERVICES USED

Amazon

Route S3

THE FUTURE OF LIVE TELEVISION

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WE’RE CONTINUALLY INVESTING IN INNOVATIVE TECHNOLOGIES

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DEPLOYMENTS IN MORE THAN 75 COUNTRIES

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Elemental has offices in 14 regions around the world

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SOME OF ELEMENTAL’S 850+ CUSTOMERS

Pay TV Operators

Content Owners

Broadcast / Sports

Other

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EMEA COUNTRIES

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• Albania • Hungary • Qatar

• Anguilla • Iceland • Reunion

• Austria • Ireland • Russia

• Barbados • Israel • Rwanda

• Belgium • Italy • Serbia

• Bosnia and Herzegovina • Latvia • Slovenia

• Bulgaria • Lithuania • South Africa

• Cayman Islands • Malta • Spain

• Croatia • Monaco • Sweden

• Cyprus • Morocco • Switzerland

• Czech Republic • Netherlands • Turkey

• Denmark • New Caledonia • Ukraine

• Finland • Norway • United Arab Emirates

• France • Pakistan • United Kingdom

• Germany • Poland • British Virgin Islands

• Greece • Portugal

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EMEA CUSTOMER SEGMENTATION

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Pay TV Operators

Content Owners

Broadcast / Sports

Other

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Perfecting the media experience

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