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Future proofing your business
ECOMMERCEandB2B.COM |Justin King | @justin_king
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Copyright © 2014 | eCommerceandB2B.com
Customers needed to
find information online
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So marketing created brand and content sites
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Customers wanted to
purchase online 24/7
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So, IT developed basic ecommerce sites
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Then better sites
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Marketing and the Business wants control over the experience
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&
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he challenge is now you have T
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This brings up a number of questions
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How to create a seamless experience? when we have multiple sites and systems.
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What content do we
manage in what system?
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Traditional approaches
give us 3 options
Copyright © 2014 | eCommerceandB2B.com 15
No. 1: The side-by-side (hybrid) approach
2014 Forrester Peter Sheldon
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No. 2: The eCommerce-led approach
2014 Forrester Peter Sheldon
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No. 3: The WCM-led approach
2014 Forrester Peter Sheldon
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But, hold on a minute…
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&
his is B2B, so is it just… T
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Don’t we need content
from other systems like:
Images DAM
Inventory ERP
Product attributes PIM
Pricing CPQ
And that’s just a small
list of what is needed…
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Copyright © 2014 | eCommerceandB2B.com
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With the traditional approaches
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Isn’t the content in a Content Management
System and in Commerce just another content
source like your PIM, DAM, ERP and CRM
systems?
Should we really have to choose which content
is more important?
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You need a different approach that allow you to use
any of your sources of content to design all kinds of experiences.
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Experience Management Search Navigation Content Delivery
Device Specific Experience Taxonomies
Commerce Catalog Inventory Pricing
Payments/tax/fraud Cart/checkout Personalization Merchandising
Content Content Blog Articles
Digital Assets Content Services
PIM ERP CRM
Copyright © 2014 | eCommerceandB2B.com
Copyright © 2014 | eCommerceandB2B.com
B2B eCommerce Evangelist
justin_king | www.ecommerceandb2b.com