theconnection
Grow your business, network, get more followers, find your customers, make more sales, connect with influencers, build a community, start a movement, change the world.
AN INDISPENSABLE TOOL FOR GROWTH
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compass
Whatever you want to grow, Connection Compass shows you where to find the people you need most.
Use this quick brainstorming technique to identify the source of your customers, and leverage quality, mutually beneficial relationships to funnel them enthusiastically in your direction.
Stop Trying To Find Your Customers One-By-One
YOU ARE…When to Utilize
01. Ready for New Customers
02. Testing an Idea
03. Growing Your Audience
04. Collaborating With Influencers
05. Building Your Network
06. Creating a Community
07. Planning a Marketing Strategy
connectioncompass
rememberA few helpful tips…
You’re gonna be looking for the wellspring of your target customers. If you aren’t quite sure who your customers are, lock that down first.
KNOW YOUR CUSTOMER
It’s called brainstorming for a reason. Get weird with it. Ask friends. Curate and assess the options later.
GO BROAD
This tool is super useful, only if you take what you learn and act on it. Luckily, you’ll be so fired up, you won’t be able to help yourself but get started!
TAKE ACTION
Get Started
C R E A T E Y O U R C O N N E C T I O N C O M P A S S
How It Works
MAP IT OUTCONNECT & HELPDRAW YOUR COMPASS
You’ll need pen and paper. Draw a large circle, slice it into 8 sections, adding a small circle in
the middle. Easy peasy.
This is where we get clever and find all the possible connections
that have the same target market.
Identify connections within each category of your Connection
Compass. Reach out and offer a mutually beneficial opportunity.
compassDraw a Circle & Slice It Up
SO EASY.
Draw a big circle. Go ahead, a nice big one.
Draw a smaller circle in the middle of the first circle. This is your target customer.
Slice the larger circle into eight pie segments.
Like this, but waaaay bigger.
customerSet Your Target
PUT IT IN THE MIDDLE.
You know who your target customer is… write them in the middle of the small circle.
brainstormFill Out Slices
HERE’S THE MAGIC
In each slice of the compass you have drawn, write specific business types, organizations, events, or relevant education resource that market and sell to the exact same target as you, but is NOT direct competition to your business.
Let’s See Some Examples
exampleBranding & Logo Design Business Coaches
Web DesignersBusiness Organization LawyersEntrepreneur ConferencesProduct Maker FairesCo-Working SpacesOnline Marketing EducatorsInspirational Speakers
Entrepreneurs with new brands/companies that are in need of brand development, logo design and visual graphics. Especially entrepreneurs with “personal brands” or a particular likelihood to clever, whimsical creative preferences.
Who else, besides other branding and logo design experts are trying to find these same types of customers?
TARGET CUSTOMER
exampleSkincare Product Maker Yoga Teachers
Health Food StoresPaleo/Vegan Food BloggersLifestyle PublicationsAthletic Clothing MakersBody TherapistsNatural Makeup CompaniesHealth & Wellness Festivals
Women who love their skin, but hate nasty chemicals. They are often focused on making sure they have a healthy lifestyle overall, and shop online regularly.
Who else, besides other skincare product makers are trying to find these same types of customers?
TARGET CUSTOMER
exampleMobile Application Company Comic-Con
Music FestivalsInstagram CelebritiesYoutube Makeup InstructorsFan-Theory BloggersFan Page/Group AdminsSub-RedditsBespoke Accessory Makers
Young millennials who love SnapChat, are old enough to drink, and spend a significant amount of time consuming multimedia on their phone. They are a bit on the “nerdy” side, because the app features appeal most to the cosplay/costuming/comic book type communities.
Who else, besides other mobile app companies are trying to find these same types of customers?
TARGET CUSTOMER
focusIdentify Contacts
IT’S WHO YOU KNOW.
For each slice, think of three specific people, businesses, organizations, influencers, contacts or entities within each slice. You might know them, you might not, but find three strong candidates under each major heading. We need names.
You can use online resources to help you get specific names & contact information.
Stand Out & Offer to Help
GET IN TOUCHIt’s time to learn about your connections,follow them on social media, read their blog posts, join their groups and email newsletters. What are their goals? How is their following? Who are they working with? What’s their LinkedIn profile have to say? What do they need or want that you could directly impact?
MAKE AN OFFERWhat can you bring to the table for your
connections? Have you been sharing their social posts? Referring clients?
Make a proper introduction and follow up with a great collaboration offer that brings
your collection of customers together so you can both benefit. You would be surprised how
little effort it takes to get immediate value from within your Connection Compass.
YOU ARE…How to Leverage Your
01. Deciding Where to Advertise
02. Evaluating Collaboration Options
03. Writing a Marketing Budget
04. Social Marketing Groups & Pages
05. Building Support Systems
06. Expanding Product Market
07. Developing Business Partnerships
connectioncompass
starlight
YEP, THAT’S MY REAL NAME.
Starlight Mundy
Strategic Marketing Consultant, Content Strategy, Research, Product Management, User Experience, Design, Brand Development & Innovation
Go Ahead & Click, I’d Love to Connect!