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transmitted, understands it in the same sense in which the sender of message

wants him to understand. Thus, communication involves something more than

mere transmission of message or transmission and physical receipt thereof.

Communication is:

1. Fundamental and vital to all managerial action, is the process of imparting ideas

and making oneself understood by others.

2. It is the broad field of human interchange of facts and opinions and the

technologies of telephone, telegraph, radio and the like..

3. It is the process of meaningful interaction among human beings. It is the

process by which meanings are perceived and understandings are reached among

human beings.

4. It may be defined as any process where by decisional premises are transmitted

from one member of organization to another

5. It is act of making one idea known to others.

6. It is the sum of all the things one person does when he want to create

understanding in the mind of another. It is a bridge of meaning.

It involves a systematic and continuous process of telling, listening

and understanding.

Communication is the flow of material information, perception, and

understanding between various part and member of an organization.



The importance of communication

Effective communication is important to managers for primary reasons.

The communication provides a common thread for the management process of

planning, organizing, leading, and controlling. Managers develop plans through

communication with others at their organizations and organize to carry out those

plans by talking with other people. Managers know that motivational policies,

leadership and groups and teams are activated through the regular exchange of

information .and communication is equally important for controlling the work of

the organization..

Management is a complex practice of talking around the organization.

1. Managers spend a great deal of time in communicating. Rarely it happen that

managers alone at their desks thinking, planning, or contemplating alternatives.

Managerial time is spent largely in face-to-face, electronic, or telephone

communication with employees, supervisors, suppliers, or customers.

2. The directing and leading function can be affected only when there is a

proper communication between managers and their subordinates,

communication group members, so that group goals are achieved.

3. Feedback and control mechanism can work only when the communication-

oral and written, is effective.