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 COMMUNICATION Concept of communication The word communication has been derived from the Latin word communis which means common. Communication involves the concept of transfer, meaning, and information. Communication is defined as the process by which people seek to share meaning via the transmission of symbolic messages. This type of definition is more useful in management. Communication is the transfer of information from one person to another person. It is a way of reaching others by transmitting ideas, facts, thoughts, feeling, and values. In Management point of view, communication is the process through which two or more persons come to exchange ideas and understanding among themselves. This definition involves three aspects in communication: 1. There is something which is transmitted such as information, ideas, feelings, etc. which is the subject-matter of communication. 2. In process of communication two parties are involved: the sender of the subject-matter of communication and its receiver. 3. There is an element of understanding in communication. Sharing of understanding is possible only when the person to whom the message is

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transmitted, understands it in the same sense in which the sender of message

wants him to understand. Thus, communication involves something more than

mere transmission of message or transmission and physical receipt thereof.

Communication is:

1. Fundamental and vital to all managerial action, is the process of imparting ideas

and making oneself understood by others.

2. It is the broad field of human interchange of facts and opinions and the

technologies of telephone, telegraph, radio and the like..

3. It is the process of meaningful interaction among human beings. It is the

process by which meanings are perceived and understandings are reached among

human beings.

4. It may be defined as any process where by decisional premises are transmitted

from one member of organization to another

5. It is act of making one idea known to others.

6. It is the sum of all the things one person does when he want to create

understanding in the mind of another. It is a bridge of meaning.

It involves a systematic and continuous process of telling, listening

and understanding.

Communication is the flow of material information, perception, and

understanding between various part and member of an organization.

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The importance of communication

Effective communication is important to managers for primary reasons.

The communication provides a common thread for the management process of 

planning, organizing, leading, and controlling. Managers develop plans through

communication with others at their organizations and organize to carry out those

plans by talking with other people. Managers know that motivational policies,

leadership and groups and teams are activated through the regular exchange of 

information .and communication is equally important for controlling the work of 

the organization..

Management is a complex practice of talking around the organization.

1. Managers spend a great deal of time in communicating. Rarely it happen that

managers alone at their desks thinking, planning, or contemplating alternatives.

Managerial time is spent largely in face-to-face, electronic, or telephone

communication with employees, supervisors, suppliers, or customers.

2. The directing and leading function can be affected only when there is a

proper communication between managers and their subordinates,

communication group members, so that group goals are achieved.

3. Feedback and control mechanism can work only when the communication-

oral and written, is effective.