COMMUNICATE LIKE A TRANSFORMATIONAL LEADER
Colin Allison
HOW TO:
What do they
have in common?
All Are
Transform-ational
Leaders
TRANSFORMATIONALLEADERSHIP
IS…
EmpoweringInspiring &
Motivating Others to
achieve MORE
Burns' 4 points of Transformational
Leadership
Intellectual Stimulation – Transformational leaders encourage
creativity.
Individualized Consideration – Transformational leadership also
involves offering support and encouragement to individual followers.
Inspirational Motivation – Transformational leaders have a clear
vision that they are able to articulate to followers.
Idealized Influence – The transformational leader serve as a role
model for followers. Because followers trust and respect the leader,
they emulate this individual and internalize his or her ideals.
employees with higher levels of
self-efficacy will perform 10% better
employee self-efficacy is 34% higher with increased levels of
motivating language
Self
Efficacy
Performance
Motivatin
g
Language
Motivating Language
Create Meaning
Give Direction
Express Humanity
Create Meaning- Use communication that demonstrates
the values and norms of the organization.
Give Direction- Reduce uncertainty & provide clarification
Express Humanity- Give praise & admit faults
Relationship between work and individual
goals
Employee understanding of
work
Trust develops, self worth grows
Work as a tool to attain goals
Work in response to
understanding
Work as process of living
Motivation
Create Meaning Give Direction Express Humanity
Words above mean for Transformational Leadership
• Encourage
• Fun
• Future
• Effort
• Expected
• Order
• Plan
• Listen
• Teammates
• Results
• Brainstorm
Words below mean for Transformational Leadership
• Don’t
• Schedule
• Tell
• Time
• Focused
• Performance
• More
• Employee
Use Don’t use
Transformational Leaders Understand
their followers &
Communicate to emphasize
Teamwork, Support, & Creativity
Resources: Bass, B., & Riggio, R. (2008). Transformational leadership
de Vries, R. E., & Bakker-Pieper, A. (2009). Leadership=communication?
Hargis, M. B., Watt, J. D., & Piotrowski, C. (2011). Developing Leaders:
Examining the Role of Transactional and Transformational Leadership
Across Contexts Business
Legacee. (2014). List of transformational leaders.
Mayfield, J., & Mayfield, M. (2012). The relationship between leader
motivating language and self efficacy
Mayfield, J., Mayfield, M., & Kopf, J. (1995). Motivating Language:
Exploring Theory with Scale Development
Neufeld, D., Wan, Z., & Fang, Y. (2008). Remote leadership, communication
effectiveness and leader performance