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A Mobile FirstWorldBusiness models are shifting to focus on mobile-centric initiatives –increasing usage, mobile ad revenue, and lifetime value
Overabundance of ChoiceUsers are bombarded with new applications and offers all delivering similar value, therefore you must create relevant communication channels to hold their attention
Eroding User LoyaltyThe explosion of choice has caused users to become increasingly fickle and discerning, resulting in high churn rates and higher acquisition costs
ManageProgrammatic mobile
campaign delivery across
platforms & audiences
PersonalizeUnique messaging for
unique customers
BoostOptimized experiences
for greater user
retention
MonetizeAmplified ROI with increased
visitation & upsell opportunities
to maximize lifetime value
Open APIs & easy
integration
Actionable insights
available in real-time
to increase app
usage
A value-added push
& communications
platform
Data protection &
privacy across the
globe
A SaaS-delivered Mobile Engagement platform
AME* = Analytics + Push Notification
The unique solution combining
analytics and user behavior tracking
with real-time push on all platforms to
optimize your User Engagement and
automate your Mobile CRM
*AME = Azure Mobile Engagement
Deliver programmatic marketing campaigns to increase apps usage
Deploy campaigns across all major mobile OS platforms
Create specific engagement strategies across apps, brands, and geographies
x
Campaigns
SCREENSHOT
You are ready to design the
notification of your campaign.
Fill in the form on the right side and
use the preview to check the look of
our notification on various platforms.
Push Info
[Notification title]
[Notification message]
[Action URL]
IMAGE
UPLOAD IMAGE
REMOVE IMAGE
How When
Choose One Choose One
Choose One
Audience
To target specific users, refine your audience by adding a first criterion.
Target specific users based on criteria you determine
Choose how and when campaigns reach your target audience
Customize your push notifications to drive action within your user base
System Push on
Android’s Notification
Center
Notifying badges on
iOS app icons
Windows system
notification
Android In-App push
with big picture and
action buttons
iOS simple in-app
messaging
Windows
uncustomized in-app
messaging
Your Frontend
Azure Mobile
Engagement Platform
Analyze Segment Push
Collect Data
Push communications
& in-app messaging
Customer
Applications
CMO
Marketers
Developers
Trigger actions according to user behavior and demographics with big data collection and real time processing
Create custom dashboards to measure KPIs, track retention and stickiness, and determine what campaigns are driving the highest ROI
Easily and continually enhance and optimize the user experience with User Path view
Create targeted campaigns with intelligent customer segments and in-app messaging capabilities
Reach customers in a highly effective and non-intrusive manner
Integrate flawlessly with native push notifications gateways such as Google’s GCM, Apple’s APNS or Microsoft MPNS
Push UI now provides a “Deliver Stat”
PRODUCT
PICTURE
[Item Name]
$10
PRODUCT
PICTURE
[Item Name]
$20
PRODUCT
PICTURE
[Item Name]
$15
PRODUCT
PICTURE
[Item Name]
$10
PRODUCT
PICTURE
[Item Name]
$10 $8
PRODUCT
PICTURE
[Item Name]
$22
PRODUCT
PICTURE
[Item Name]
$15 $10
PRODUCT
PICTURE
[Item Name]
$15
Drive desired action with custom push notifications and in-app messaging
Create tutorials to improve personal experiences within the app
Customize applications’ interface for enhanced targeting
Adjust list pricing based on specific user attributes using Data Push, prompting desired action within the app
Adjust app elements based on specific user attributes for a more relevant experience
Flight-2 days +2h-2h +2 days
• Change reservation.
• Reserve seat.
• View reservations.
• Check gate.
• Departure time
• Lounge access
• Upgrade
• Arrival time
• Food order
• Movies
• Wi-Fi
• Ground
transportation
• Lost luggage
• Navigation
• Customer service
• Mileage status
• Reward travel
• Upcoming reservations
Serve customers in their mobile moments
Airline example based on user time
Optimize user experiences with real-time feedback and data
Track the customer journey to identify usage bottlenecks and UI concerns
Quickly redesign application elements to improve customer satisfaction
Identify the number of new users over a given timeframe to isolate the discovery factors users are utilizing to find your app
Modify the timeframe intervals to determine how your app has been received over its lifetime
Track the evolution of cohorts over periods of time to determine the stickiness of your application
Retention Matrix
Choose Period
PERIOD CHART
X,XXX new users
From 00/00 to 00/00
X,XXX new users
From 00/00 to 00/00
X,XXX new users
From 00/00 to 00/00
X,XXX new users
From 00/00 to 00/00
X,XXX new users
From 00/00 to 00/00
1 2 3 4 5 6 7 8 9 10
CTA
LOGO
Offer text here.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Mauris tincidunt magna,
Company Name
x
Improve organic downloads, reducing customer acquisition costs
Cross/upsell services, subscriptions, content, and micropayments in the app
Drive ad revenue with increased visitation, page views, and users
Push contextually aware offers to users to prompt the use of coupons, convert freemium customers to subscribers, and more
Integrate into applications easily with open APIs
Leverage existing data from CRM, CMS, and other business related systems
Improve audience targeting and protect existing investments
Import/Export user or device dataImport/Export segments/scorings
Create, Activate, finish campaignsCollect statistics
Send push to 1 deviceSend Data pushAllows stats
Raw data can be provided on demand
General• Campaign Management
• Marketing Portal – Analytics
• Reach – Campaign Manager
Service Level Agreement• Devops 24/7
• Single Sign-on
• with aad/msa
Geo Presence• United States
• Europe
API• Analytics API
• Monitor API (Real-time Features)
• Segments API
• Reach API
• Device API
• Push API
• SDK API
• White Label API
• Azure Resource Provider API
• White Label Customization
• Importing User Tags
Analytics• User
• Sessions
• Activities
• Usage Path
• Events
• Jobs
• Technical
• Crashes
• Errors
Monitor• Sessions
• Events
• Jobs
• Crashes
• Errors
Reach• Push Notifications
• In-App Messages
• Cross Platform Push
• Polls
Segments• Dynamic segmentation
• Automated Scenarios
• Custom Dashboards
As with all Azure services, Mobile Engagement does not share or sell information derived from customers’ property
Microsoft’s longstanding commitment to privacy is an integral part of our product and service lifecycle
We work to be transparent in our privacy practices, offer meaningful privacy choices, and manage the data we store responsibly
Personalized Messages
Relevant Targeting
Constant Customer
Touch Points
Extended Customer
Engagements