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A Mobile FirstWorldBusiness models are shifting to focus on mobile-centric initiatives –increasing usage, mobile ad revenue, and lifetime value

Overabundance of ChoiceUsers are bombarded with new applications and offers all delivering similar value, therefore you must create relevant communication channels to hold their attention

Eroding User LoyaltyThe explosion of choice has caused users to become increasingly fickle and discerning, resulting in high churn rates and higher acquisition costs

ManageProgrammatic mobile

campaign delivery across

platforms & audiences

PersonalizeUnique messaging for

unique customers

BoostOptimized experiences

for greater user

retention

MonetizeAmplified ROI with increased

visitation & upsell opportunities

to maximize lifetime value

Open APIs & easy

integration

Actionable insights

available in real-time

to increase app

usage

A value-added push

& communications

platform

Data protection &

privacy across the

globe

A SaaS-delivered Mobile Engagement platform

Azure Mobile Engagement

AME* = Analytics + Push Notification

The unique solution combining

analytics and user behavior tracking

with real-time push on all platforms to

optimize your User Engagement and

automate your Mobile CRM

*AME = Azure Mobile Engagement

Deliver programmatic marketing campaigns to increase apps usage

Deploy campaigns across all major mobile OS platforms

Create specific engagement strategies across apps, brands, and geographies

x

Campaigns

SCREENSHOT

You are ready to design the

notification of your campaign.

Fill in the form on the right side and

use the preview to check the look of

our notification on various platforms.

Push Info

[Notification title]

[Notification message]

[Action URL]

IMAGE

UPLOAD IMAGE

REMOVE IMAGE

How When

Choose One Choose One

Choose One

Audience

To target specific users, refine your audience by adding a first criterion.

Target specific users based on criteria you determine

Choose how and when campaigns reach your target audience

Customize your push notifications to drive action within your user base

System Push on

Android’s Notification

Center

Notifying badges on

iOS app icons

Windows system

notification

Android In-App push

with big picture and

action buttons

iOS simple in-app

messaging

Windows

uncustomized in-app

messaging

Your Frontend

Azure Mobile

Engagement Platform

Analyze Segment Push

Collect Data

Push communications

& in-app messaging

Customer

Applications

CMO

Marketers

Developers

Trigger actions according to user behavior and demographics with big data collection and real time processing

Create custom dashboards to measure KPIs, track retention and stickiness, and determine what campaigns are driving the highest ROI

Easily and continually enhance and optimize the user experience with User Path view

Create targeted campaigns with intelligent customer segments and in-app messaging capabilities

Reach customers in a highly effective and non-intrusive manner

Integrate flawlessly with native push notifications gateways such as Google’s GCM, Apple’s APNS or Microsoft MPNS

Push UI now provides a “Deliver Stat”

PRODUCT

PICTURE

[Item Name]

$10

PRODUCT

PICTURE

[Item Name]

$20

PRODUCT

PICTURE

[Item Name]

$15

PRODUCT

PICTURE

[Item Name]

$10

PRODUCT

PICTURE

[Item Name]

$10 $8

PRODUCT

PICTURE

[Item Name]

$22

PRODUCT

PICTURE

[Item Name]

$15 $10

PRODUCT

PICTURE

[Item Name]

$15

Drive desired action with custom push notifications and in-app messaging

Create tutorials to improve personal experiences within the app

Customize applications’ interface for enhanced targeting

Adjust list pricing based on specific user attributes using Data Push, prompting desired action within the app

Adjust app elements based on specific user attributes for a more relevant experience

Did not connect Already connected

Did not connectAlready

connectedIf not “very

active”

Flight-2 days +2h-2h +2 days

• Change reservation.

• Reserve seat.

• View reservations.

• Check gate.

• Departure time

• Lounge access

• Upgrade

• Arrival time

• Food order

• Movies

• Wi-Fi

• Ground

transportation

• Lost luggage

• Navigation

• Customer service

• Mileage status

• Reward travel

• Upcoming reservations

Serve customers in their mobile moments

Airline example based on user time

Optimize user experiences with real-time feedback and data

Track the customer journey to identify usage bottlenecks and UI concerns

Quickly redesign application elements to improve customer satisfaction

Identify the number of new users over a given timeframe to isolate the discovery factors users are utilizing to find your app

Modify the timeframe intervals to determine how your app has been received over its lifetime

Track the evolution of cohorts over periods of time to determine the stickiness of your application

Retention Matrix

Choose Period

PERIOD CHART

X,XXX new users

From 00/00 to 00/00

X,XXX new users

From 00/00 to 00/00

X,XXX new users

From 00/00 to 00/00

X,XXX new users

From 00/00 to 00/00

X,XXX new users

From 00/00 to 00/00

1 2 3 4 5 6 7 8 9 10

Send only to relevant or opted-in users, leveraging both Push and In-app messaging

CTA

LOGO

Offer text here.

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Mauris tincidunt magna,

Company Name

x

Improve organic downloads, reducing customer acquisition costs

Cross/upsell services, subscriptions, content, and micropayments in the app

Drive ad revenue with increased visitation, page views, and users

Push contextually aware offers to users to prompt the use of coupons, convert freemium customers to subscribers, and more

Integrate into applications easily with open APIs

Leverage existing data from CRM, CMS, and other business related systems

Improve audience targeting and protect existing investments

Import/Export user or device dataImport/Export segments/scorings

Create, Activate, finish campaignsCollect statistics

Send push to 1 deviceSend Data pushAllows stats

Raw data can be provided on demand

General• Campaign Management

• Marketing Portal – Analytics

• Reach – Campaign Manager

Service Level Agreement• Devops 24/7

• Single Sign-on

• with aad/msa

Geo Presence• United States

• Europe

API• Analytics API

• Monitor API (Real-time Features)

• Segments API

• Reach API

• Device API

• Push API

• SDK API

• White Label API

• Azure Resource Provider API

• White Label Customization

• Importing User Tags

Analytics• User

• Sessions

• Activities

• Usage Path

• Events

• Jobs

• Technical

• Crashes

• Errors

Monitor• Sessions

• Events

• Jobs

• Crashes

• Errors

Reach• Push Notifications

• In-App Messages

• Cross Platform Push

• Polls

Segments• Dynamic segmentation

• Automated Scenarios

• Custom Dashboards

As with all Azure services, Mobile Engagement does not share or sell information derived from customers’ property

Microsoft’s longstanding commitment to privacy is an integral part of our product and service lifecycle

We work to be transparent in our privacy practices, offer meaningful privacy choices, and manage the data we store responsibly

Personalized Messages

Relevant Targeting

Constant Customer

Touch Points

Extended Customer

Engagements