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Page 1: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

Carron Tobin

ruralDimensions

Launching

Tourism Outer Hebrides 2020& The TOH 2020 Leadership Group

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 2: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 3: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 4: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

BARRAISLAND CENTRIC – TRULY UNIQUE USPs

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 5: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

UISTS & BENBECULA

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 6: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

HARRIS

Page 7: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

LEWIS

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 8: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

Tourism Scotland 2020

The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 9: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

Tourism Outer Hebrides 2020

The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 10: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

BY 2020… THE VISION

Page 11: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

Page 12: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

INHIBITORS & OPPORTUNITIES

Page 13: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

ASSETS : EXPERIENCESPUTTING THE CUSTOMER 1ST

Page 14: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

BUILDING OUR CAPABILITIES

Page 15: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

BUILDING OUR CAPABILITIES

Page 16: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

TOH2020 Leadership Group

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

“aim at, say, 25% better than the national average uptake of

Taste our Best by 2016 and work with each island grouping to ensure there is a

local focus on the focus years – and early enough to have impact”

Alan MacKenzie, VS

“develop and roll out a tailored Outer Hebrides Welcome on line training programme and support OH as a World Host Destination”

Lawrence Durden SDS

“encourage member businesses to share more market intelligence and business

barometer data to track change and impact” Ian Fordham, OHTIA

“develop ‘Gaelic as an Asset’ research into a business toolkit then measure nos of locally businesses actively using it”

Anne MacAulay, HIE

“Roll out the Raptor Trail and convert the Hebridean Way investment into a

world class experience with real business development opportunities”

David MacLennan, SNH

“seek to support a new pan island permanent event such as the Hebridean

Way Challenge” Peter Griffiths, Calmac

“Develop the Marine Tourism Strategy with the CPP and demonstrate what the Hebridean

Harbours bring to the ‘tourism table’ – develop a marine arts trails through the islands using the

Stornoway sculpture as an anchor piece”, Jane MacIver, Stornoway Port Authority

“seek to develop the collaboration with

Orkney and Shetland established through the

joint visitor survey” Alison MacCorquodale,

CnE

“Develop the Peter May Litrerary Trail”

Ian Fordham, OHTIA

Page 17: Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

LaunchingTourism Outer Hebrides

2020& The TOH 2020 Leadership Group