1

Introduction to Business

( BUSF0103 )

Final Project

Marketing Report and

Charity Drive Event

Lecturer: Mr. Joe

Group Members : Toh Chee Cheng ( 0311122)

Yap Zhi Jun ( 0310738 )

Yap Zhong Lin ( 0310557 )

Kristine Yong ( 0311297 )

Chuah Wei Hong ( 0310900 )

Course : FNBE Jan 2013 ( Sem 2 )

Date of Submission : 17. 5. 2013

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Content

Table of Content Page

Executive Summary 3

Objectives 5

Target Market 6

Competition Analysis 10

Product and Packaging 12

Pricing 15

Promotion 17

Sponsorship 19

Distribution 20

Green Measures 21

Operation Budget 22

Human Resource Planning 23

Evaluation of Results 25

References 26

Appendix 27

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Executive summary

First, I would like to introduce our business name, ‘Fait à la main’ in french. It means

made by hand. The purpose we give our name as ‘Fait à la main’ is because our products are all

handmade by ourselves. Our business location held at Taylor’s University Lakeside Campus.

Through this business, we are selling handmade products such as crochet and bookmarks as well.

Besides that, as we are also running our business through the internet, so people who are

interested we will provide delivery services. The purpose of this business plan is for the donation

for Tzu Zhi Foundation Malaysia. We play the role of human resources management

significantly. Our leader had separate our work consistently so that we can concentrate on a task.

We have analysis our marketing strategy process. We try to understand our customers, analyze

market, analyze competition, research distribution, define marketing mix, financial analysis and

review and revise.

We have set our target sales units and target donation amount for us to hit during the

charity drive. The purpose to set this target is to motivate ourselves and to have a full intention

while running this business. We targeted RM1 000 for our donation and RM1 000 for sales units.

To hit this target in advance, we have targeted students for priority. The reasons are, most of the

students study at Taylor’s University is rich and they would willing to help us as they might need

our help in the future. On the other hand, some people will help us purely with their kindness.

Because the money we earn from our business will be donated, so some of them would like to get

involved. Moreover, to make sure that our business can run smoothly throughout the charity

drive, we have to figure and found out our competitors. There is a few competitors such as ‘Lace

& Ties’ and a lot food stall. Our strength and advantages are we give discounts to those who buy

more and we did not charge them for delivery fees. Furthermore, our products made with an

environmentally-conscious manner. As well as packaging. This can cut costs and be

environmentally friends to reuse recyclable materials. During the charity drive, we face different

kinds of problem such as customer unsatisfied with our delivery service and packaging. During

the delivery through poslaju, the parcels get wet as it is raining. And some of the bookmarks get

wet. So from this matter, we have got a solution, which is wrap a plastics bag before delivery.

We will take full responsibilities to overcome the problem and communicate with our customers

patiently.

Lastly, throughout this business, we have earned RM2 515 overall. After deducting the

capital, we got RM2 460. We hit our target and we are satisfied with the amount. Through this

business, we learn to be cooperative and helping each other to overcome the problems during the

charity drive. We have made a right decision of running a business for handmade items. Because

it is all limited editions and special compare to things come from factories. We feel honored to

run this business as we donate all the profits to Tzu Zhi Foundation Malaysia which is helping

those who needs help. The establishment of Tzu Zhi Foundation is to internationalization of the

mission of charity, generalization of the mission of medical care, completion of the mission of

education and deepening of the mission of humanitarianism. The Mission of Charity is about

taking care of needy families, providing emergency relief, visiting people in need, engaging in

international relief work, and others. The Mission of Medical Care is about Tzu Chi's medical

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network which includes hospitals, the Bone Marrow and Stem Cell Center, the Children's

Rehabilitation Center, free clinics, and others to allow every family to feel safe and secure. The

Mission of Education is about the core of education, Tzu Chi's schools, ranging from

kindergarten, elementary school to graduate schools, encourage students to cultivate their inborn

abilities and talents. Lastly, The Mission of Humanitarianism is about the mission of

humanitarianism tries to cleanse the human minds with its publications.

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Objective

The objective of selling handmade bookmarks and crochets during the Business Charity

Drive Event is to raise fund and donate to a charity organization to help the society. We have

chosen to donate fund to Tzu Zhi Foundation Malaysia. The reason we have chosen Tzu Zhi

Foundation is because it is a very big foundation and is easier for us to find sponsors as Tzu Zhi

is quite well-known in the charitable group. As their mission is to internationalize charity,

generalize medical centre, complete the education and deepening humanitarianism.

Quantifiable objectives

We have set our target for donation amount which is RM1 000. We will run this donation

in Taylor’s University Lakeside Campus.

Our target sales units during the charity drive is RM1 000. Our targeted person is mostly

students. The reason we target them because we will run our charity drive in Taylor’s University

as well. On the other hand, students study in Taylor’s University has considered as quite rich. So

we are trying to hit our target within 4 days charity drive.

As a conclusion, the purpose of selling bookmarks and crochet items is because it is

something different from other people selling and it can be a collection and keep on using it.

Besides that, the capital is not really high, but there is a lot of effort because they are all

handmade items.

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Target Market

Market of bookmarks is quite good as there are many book lovers around us.

The market of crochet products is good as there are many girls who love our products too.

Targeted Customers for Running Man Collection

Types of Customers Percentage

Fans of Running Man 60

Friends’ Present 30

Other 10

Age of Customers Percentage

11-15 28

16-20 42

21-25 17

Other 13

Types of Customers

Fans of Running Man

Friends’ Present

Other

Age of Customers

11 to 15

16 to 20

21 to 25

Others

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Targeted Customers for Jimmy Collection

Types of customers Percentage

Fans of Jimmy 50

Friends’ Present 30

Other 20

Age of Customers Percentage

11-15 45

16-20 30

21-25 15

Other 10

Sales

Types of customers

Friends’ Present

Others

Age of Customers

11 to 15

16 to 20

21 to 25

Others

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Targeted Customers for Dota Collection

Types of Customers Percentage

Fans of Dota 40

Friends’ Present 40

Other 20

Age of Customers Percentage

11-15 30

16-20 45

21-25 20

Other 5

Types of Customers

Fans of Dota

Friends’ Present

Others

Age of Customers

11 to 15

16 to 20

21 to 25

Others

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Market Needs

Since our target market is our friend around us; the most important needs are design of

the bookmarks, quality, choices and price. To fulfill those needs we have to understand and focus

on the targets. Therefor, we are selling handmade bookmarks to show our sincerity. Beside that,

our bookmarks designed by our architecture students. There are three different themes, Running

Man collection, Jimmy collection and Dota collection. Our prices are quite reasonable as they are

handmade bookmarks.

Spending power

The prices of our products are quite reasonable. Since our target market is our friend

around us, the prices of our products are actually affordable by them. When the fans of Running

Man saw our bookmarks with the theme of Running Man, they are willing and feel worth to

purchase it. When the fans of Jimmy saw the handmade bookmarks with the theme of Jimmy

collection, they are likely to get it too. The fans of Dota are willing to get the Dota collection

handmade bookmarks too. The girls who love crochet products would love to buy our chrochet

products as well. Besides that, customers feel worth to buy our products as it is for charity too.

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Competition Analysis

Cheah Eevon’s Group Dayang’s Group Ian See’s Group

Major Customers Taylor’s University

students and lecturers

Taylor’s University

students

Students from Taylor’s

University and primary

school near Suriamas

Pricing Policy

Macaroons:

RM 20 per box

Durian Puff: RM 10

Handmade Cards:

RM 5-10

Bookmarks: RM5

Art Portrait

A5 size: RM 20

A4 size: RM 40

Fisher Pants: RM30-55

Key chains: RM 5

Cheese Tarts: RM 3.50

Product / Service

Quality

Strong

Handmade cards and

bookmarks are very

creative and good-

looking. Include

beautiful packaging.

Strong

Portraits done are

concealed in a plastic to

prevent the drawings

from fading. Customers

may get their portraits

in 2 to 3 days time.

Fair

Packaging is very normal

but good in quality.

Key chains are also very

special with meaningful

and inspiring quotes.

Customer Loyalty Strong

Customers came back

because the foods taste

good. Handmade

Mother’s Day cards and

vintage bookmarks are

also selling very well.

Strong

Realistic portraits

attracted the customers

to buy it. Although they

have to wait for few

days for the portraits to

complete but they are

willing to purchase too.

Fair

Some of the products

selling not really attracted

the customers. However,

the cartoon biscuits

(Doraemon, Mickey) have

increased their sales

because of the children

from primary school

really love it.

Advertising Strong

- Attractive posters

- Facebook Page

(Lace & Tie)

Strong

Amazing artworks of

hand-drawn posters

displayed.

Weak

Posters are not attractive

and not easily be seen by

people.

Sales Tactics Aiming on lecturers and

friends. People who

donate get freebies. And

there are pre-order

available for the durian

puffs.

Aims on friends and

people who love arts.

Using the “limited

edition” tactic to attract

more customers.

Cheap and reasonable

price. Aim biscuits with

cartoons on primary

school students.

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Conclusion:

Cheah Eevon’s Group

From Cheah Eevon’s group, they are selling handmade bookmarks and Mother’s Day

cards which did not cost them much. Besides, they are also selling foods such as durian puff and

macaroons which are the most famous desserts currently. They are selling macaroons for RM 20

per box, durian puff for RM 10, bookmarks for RM5 and handmade vintage card for RM 20.

They also have strong advertising tactics because of their attractive posters and also a Facebook

page created for online business. Customers also came back because the foods taste good.

Handmade Mother’s Day cards and vintage bookmarks are also selling very well. Thus, their

customers target on lecturers and friends. People who donate get freebies and there are pre-order

available for the durian puffs.

Dayang’s Group

Dayang’s group has been affecting our sales

because of her talented and realistic drawings.

Customers may collect their portraits in 2 to 3 days

after sending a portrait of themselves to Dayang.

Portraits done are concealed in a plastic to prevent

the drawings from fading. Plus it is stated there

“limited edition”. They are selling the portrait for

RM 20 for A5 size and RM 40 for A4 size which is a

reasonable price. Therefore, customers are willing to

book it as soon as possible. They’re aiming on

customers who love arts.

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Products and Packaging

Our group selling handmade bookmarks and crochet products.

Bookmarks

Description: We are selling three collections of bookmarks: Dota collection,

Jimmy collection and Running man collection. All of the bookmarks are drawn by

us using colour pencils, marker pens and drawing pens. Firstly, we search internet

for suitable designs then apply on our bookmarks ( some of them are designed by

ourselves ). Then, we scan the designs and do some editing through computer.

After that, we printed out the designs. Next part is the cutting section. We measure

and cut the colour paper then paste our designs on the colour paper. The last part

is packaging, we wrap our bookmarks by using used paper.

Attraction: We choose bookmarks as our product because the modal is small and

can earn more profit. Plus although it takes time to make the bookmarks but we

can do it little by little, and do it during free time. Then, bookmarks are useful for

everyone especially for students. There are three types of bookmarks, Dota

collection- aim for boys, Jimmy collection- aim for everyone and Running man

collection- aim for Running man’s fans. Furthermore, bookmarks are easy to sell

because they are small and can sell them everywhere.

Crochet products

Description: Crochet is a process of creating fabric from yarn, thread, or other

material strands using a crochet hook. We are selling three types of crochet

products, they are flower design hair band, ribbon pin and peter pan collar. We

wrap our products with unwanted magazine paper to save cost and save paper.

Attraction: We sell crochet products because they are girls favourite. Crochet can

make people more girlish especially for teenagers. Crochet also can be a fashion

trend among the teenage as there are many crochet products like crochet dress,

crochet bag, crochet pencil box and so on. We sell crochet hair band with the

flower design and hair pin with crochet ribbon shape because they are rare to find

outside. They are a special product. Then the peter pan collar is also a creative

product which you can match it with a plain slim cut shirt then you will look

differently. It can beautify your appearance.

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Photos of our products

Bookmarks

Jimmy Collection

Dota Collection

Runnning man collection

Packaging of the bookmark with used paper

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Crochet products

Colourful flower hair band and ribbon hair pin.

Peter pan collar with slim plain shirt

Peter pan collar

Packaging of the crochet products with unwanted magazine

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Pricing

Bookmark

Bookmarks ( unit selling price )

i) Dota collection

1 for RM 5

One set ( 4 pieces ) for RM 15

ii) Jimmy collection

1 for RM 5

3 for RM 10

One set (6 pieces ) for RM 15

iii) Running man collection

1 for RM3

2 for RM5

One set ( 7 pieces ) for RM 15

We sell the bookmarks each with higher price and one set with lower price

because we want the customers to feel that buying one set is more worth and

they will buy more from us.

Bookmarks (unit cost price )

Colour paper RM0.50

Printing RM1.50

All of the materials above can produce 10 bookmarks, so is about RM0.20 per unit

cost price. Each bookmark is 25 times of the cost price.

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Crochet

i) Flower hair band

RM 3.00 ( unit selling price )

RM 1.00 ( unit cost price ) – 3 times of the cost price

ii) Ribbon hair pin

RM 2.00 ( unit selling price )

RM 0.50 ( unit cost price ) – 4 times of the cost price

iii) Peter pan collar

RM 20.00 ( unit selling price )

RM 5.00 ( unit cost price ) – 4 times of the cost price

Because our products are all handmade, the modal is low but it takes time for us to

prepare it. So we sell it at a higher price which much more times than the cost price. Our

products are quite attractive with its special design and they are all limited edition. So we

won’t worry we don’t have customer to purchase our product if we set the price higher.

The strategies that we apply when we have difficulties to sell our product are promoting

online which it is an efficient way to spread out our event to sell out our products.

Secondly, we also accept special order from customers. For example, if the customer is

interested in supporting us but the products that we sell don’t have the design that his or

her wants, so we accept special order from the customer. They can request other design

from us then we will make a new design of bookmark according to what the customer

wants. Customer can purchase product happily and we won’t lose any customers.

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Promotion

The cause that we advocating is it is ‘Please help the poors’ . There are many charity

events outside selling items like pens, postcards, key chains and etc to gain money and at last

donate the money to the needs. So this how we get the idea of selling bookmarks. All the

bookmarks are handmade and limited edition so we wish to attract customers not only beause of

our main message ‘ Please help the poors’ but also by the nice design of our bookmarks.

We promote our products through Facebook , Instagram and Twitter by sharing photos of

our products with some explanation of our business charity drive event. We get good respond

from promoting through internet because nowadays everyone use facebook and it is easy to share

our photos and main idea of our event. Moreover, people who are interested to buy product from

us just need to leave a comment below our post and we straight away can respond to them.

Besides, we also promote our products through telephones calls, SMS texts and face to face

conversation. We mainly sell our products to people surrounding us like friends, teachers and

relatives. So it is easy to promote through our daily conversation. Besides, we also promote our

products with poster that designed by us which will attract people attention. Another extra

promoting ways is through middle person. The middle person is one of my friend who sell

watches online. I give him my products and he inserts the bookmarks into his watches and sells

them with higher price. For example, the normal price of one watch is RM100 then he insert one

bookmark into the watch and sell it with RM105. The sale that he gains he will take out RM5 and

give it to me. This ways of promoting not only can help us to spread out our event to more people

but also helping him to promote his watches business.

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Photos of promoting our products

Facebook Instagram Twitter

Poster

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Sponsorship

After discussions, we decided to aim our family members such as our parents, uncles, aunts and

friends companies as our sponsors. We asked for RM500 for our business purposes from our sponsors.

We know them personally so that the chances we can get their sponsors are higher. We approached them

through phone calls, face-to-face meeting and sponsorship letters.

Chuah Wei Hong, one of our group members get a sponsor of RM500 from a company named

Kean Guan Enterprise Sdn. Bhd. He started to make phone calls and had face-to-face meetings to discuss

the details and the purposes of our business with them since the third week after our assignment brief. We

get the sponsors from the company on 7th May 2013. They sponsor us in cash and we open a RM500

receipt for them.

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Distribution

All the products that we sell are handmade products. So we don’t need to buy or get the

product from somewhere else. What we need to do is just prepare the materials for our product.

We buy colour papers from stationary shop and asked for discount from the boss of the shop.

Then we print our bookmarks at Taylor’s University library because the quality of printing is

good.

We deliver our product through posting and also face to face deliver. We have customers

from Sarawak and other places. For some of the places that we cannot deliver face to face, we

post it by using envelope. We experience one case that the bookmarks that we posted all got wet

because of heavy rain. So, for the next time before we post we cover our bookmarks with plastic

bag to prevent them from getting wet. Most of our customers are from our hometown. So we take

some of the bookmarks back to our hometown and sell them when we meet them. We prepare

some stock first before start to sell, so customers probably can purchase product from us not

more than one week.

When we decide what product we want to sell, we start to promote it. We post to

Facebook, Instargram and Twitter to spread our out event. We also promote it through SMS and

phone calling. For the first two weeks we get good respond from them. The highest sale per day

is around RM200. Actually it is not difficult to gain customers, we do not force them to buy. I

believe that our products attracted some of the customers due to the nice design especially the

Running Man bookmarks for Running Man’s fans. We know Running Man is quite popular

among people nowadays and there are no Running Man bookmarks for sale yet.

Customers can order product from us easily. Just leave a comment on the post that we

posted to Facebook, Instargram and Twitter. They can also inbox or SMS us which bookmarks

they want and the quantity they want. It is easy for us to keep update with our sale and respond

immediately to customers who have questions or extra information to ask. What we need to do is

once we get any order we must confirm with the customers about the product they want, the

quantity, the price, ways to deliver our products to them and how we collect money from them.

We must record it systematically so that we won’t miss any order or sending wrong product to

the customers.

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Green Measures

We have adopted environmentally- friendly measures during the project.

The chosen materials of our product mainly are environmentally-conscious manner. Our

products are mostly handmade and hand drawn. So we are actually using recyclable material and

paper instead of using polystyrene and plastics. Cause we aim to sell plenty of bookmarks. We

got the accurate measurement to reduce the waste of paper and fit in as many bookmark as we

can into an A4 size paper. It is around 8 to 14 bookmarks can be fit in depends on the size of

bookmarks. Besides that, we also have some handmade accessories, crochet. Crochet is a

handicraft in which yarn is looped into a patterned fabric with a hooked needle. The only

material used for crochet is yarn. The yarn we use is not totally recyclable material but obviously

handmade is not coming from factories. The waste products come from factories is much more

non environmentally-conscious manner. So it still reduces the hazardous effect.

Moreover, we have an environmentally friendly for product packaging. We collect old

magazine and reuse it as out product packaging. We cut and fold them into a small bag according

to our product size. During the distribution stage we try to reduce the carbon footprint. We try to

promote our product through internet early before our semester break. We targeted mostly out

friends so it is easier to bring back during holidays. We will try to get ready for all the orders and

bring it back to our hometown during the semester break.

As we are selling bookmarks which is useful for all the times for readers or it can be a

collection, so less people will throw away after use. But it is also hard to say, there is still a small

group of people will do so. The material we used is paper so it is recyclable and reusable. Lastly,

we are doing really a small business, so actually we did not use any extra electricity and water

while running the event. These are the advantages of not selling food and beverages. It can

prevent littering and rubbish everywhere.

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Operation budget

After several times of discussion, we estimate that we need around RM 100 to finish our products

and as our promotion fees. We used the money to buy the stationaries and materials for our handmade

bookmarks such as colour pencils, marker pens, drawing pens, colour papers and so on. Besides that, we

pay the printing fees for the bookmarks using this money. We also bought yarn and thread for our crochet

products materials.

We promoted our products through Facebook, Instagram and Twitter by sharing photos of our

products. We also promoted our products through middle person. He is selling watches online, he inserts a

bookmark into the packaging of the watch. He paid us RM5 for each of the bookmark. We promote our

products with posters too. Through these, our promotion fees are quite low. In the end, we found that our

cost is just RM 55 and it is lower than our estimated budget.

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Human Resource Planning

Organizational Chart

Role of Each of The Members in our group

We had equally divided the role play of each of the partners in our business. Such as,

Toh Chee Cheng as Project Manager, Yap Zhi Jun as Accountant, Yap Zhong Lin as Sales

Executive, Kristine Yong as Marketing Executive and Chuah Wei Hong as Financial Executive.

Following is the table of summarize job scope for each of the position handled by 4 of us.

Project Manager will ensure the group members always work as a team. Project Manager

will also ensure the progress this project is follow with the schedule listed by lecturer to maintain

performance. Project Manager will also monitor the members during this project to ensure that

members are highly cooperate among them and did the job which is assigned to the members.

Such as, Toh Chee Cheng will frequently remind the group members of the things that they

should be done by the week and ensuring that they already get at least a sponsor for the business

and getting weekly update from the group members.

The role of accountant is to record all the business activities happened until the end of the

Charity Drive Event. After the Charity Drive Event, the accountant will prepare the profit and

lost report to calculate the profit or lost in the business. Such as, Yap Zhi Jun will record every

business transaction happened. For examples, open receipt for customers, keeping the receipts of

buying materials, keeping the receipt issued by Tzu Chi Foundation which is the charity

organization that our profits donated to and so on. She also contact the external vendors for the

booth renting of our group. We rent the booth to external vendor with RM 100 per day.

The job scope of a Sales Executive is doing test on sale of a new product to know whether

customers are willing to buy it. Next, identifying new markets and business opportunities and

Project Manager

Accountant Sales Executive Marketing Executive

Human Resource Executive

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review own sales performance. Such as, Yap Zhong Lin will try to sell the handmade bookmark

and crochet products online to know the feedback of the customers. If quite a lot of people want

to buy the product, we will sell more, for example, Running Man Collection is hot sell product,

while the Dota collection has lesser sales.

A Marketing Manager needs to analyze the needs of the customers and developing

marketing plan to promote the business. Such as, Kristine Yong will design a very attractive

poster for the business and post it online to attract the customers. She also analyze the marketing

by visiting the booth of the competitor one by one and understanding the weaknesses and

strengths of competitors on the first day of Charity Drive Event. After that, she develop a new

marketing strategies by providing promotion on buying a bookmark.

Financial Executive needs to in charge in the financial planning, such as cash flow. He

needs to prepare budets, take part in making decision regarding financial and control the risk of

financials. Such as, Chuah Wei Hong will prepare RM 100 budget for our business to buy

materials for making the bookmarks and printing stuffs.

As a conclusion, Project Manager of our group encourage all the group members to share

their opinion, then gather and improve it to produce a stronger idea. Group members are very

cooperative by helping each other when the other members are busying with handling the other

matter. For instance, after Yap Zhi Jun has drawn the bookmark we help her to colour it. We

often gather and discuss together during lunch time in order to promote feelings of the group

members. Thus, improving efficiency.

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Evaluation of Results

As a conclusion, we gain our profit by selling bookmarks, crochet products and booth

rental. We rent our booth to an external vendor, Clothink, with daily rental of RM 100 per day.

We earn RM 400 from rental, RM 1050 from bookmarks and RM 30 from crochet products.

With some kind of addition and subtraction as shown in the table, we gained a total amount of

RM 2460.

However, there are some advantages and disadvantages we obtained from this project.

We are able to gain advantages like try to search for sponsorship by contacting the outsider to

sponsor for our business. This leads us to learn how to begin a small business. We also able to

experience the difficulty of starting up a business. We cooperate well to achieve the same target

which is gaining profits which exist RM 2000.

Disadvantages like we did not set up a proper booth to sell the bookmarks and crochet

products except the first day of the event, this already lead to some kind of loss of the chance to

earn more profits. We also regret that we did not decorate our booth as attractive as our

competitor. This causes people unable to notice us easily.

Finally, if we can repeat the event once again, we will try to approach more and gain

sponsorship from the outside business. We will rent the booth with higher price such as RM 150

per day, same as the rental of Taylor’s University provide the vendors. We will also decorate the

booth nicely by adding attractive banners. Walk around the campus to sell the products or ask

for donation.

Profit and Lost Statement of Fait à la main for the period ended 10th May 2013

RM RM Sales Revenue

Bookmarks 1050.00 Crochet products 30.00

Gross Profit 1080.00 Add : Sponsorship 500.00

Rental Revenue 400.00 Donation 535.00

Adjusted Gross Profit 2515.00 Less: Operating Expenses

Stationery Expenses 29.30 Printing Revenue 25.70

55.00 Net Profit 2460.00

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References

(2010). Retrieved May 12, 2013, from Taiwan Bhuddist Tzu Chi Foundation Malaysia:

http://eng.tzuchi.my/index.php?option=com_content&view=article&id=391&Itemid=430

Competitor Analysis- Implication to You Business. (2007). Retrieved May 13, 2013, from Business

Lifestyle Solution: http://businesslifestylesolutions.com.au/Competitor_Analysis_Implications.asp

Job description. (n.d.). Retrieved May 10, 2013, from Target Jobs:

http://www.prospects.ac.uk/sales_executive_job_description.htm

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Appendix

Receipts from purchases

Receipts from Best Tech Computer & Stationery shop for colour paper and glue.

Receipts from Popular Book

Company for receipt books.

Receipts from Taylor’s

University (self-written) for

printing.

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Charity Week

Preparation of our booth.

Our booth with products. Asking for donation.

Our external vendor - Clothink Our group photo with the

representative of Taiwan Buddist

Tzu-Chi Foundation Malaysia.

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Photos

Products and packaging

Ribbon hair pin, flower design hairband

and peter pan collar.

Packaging of crochet products.

Packaging of bookmark.

Dota collection bookmark.

Jimmy collection bookmark.

Running man collection bookmark.

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Preparation

Poster of our products. Our group donation box.

Preparation of bookmarks

Preparation of crochet products

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Receipt from Tzu Chi Foundation

Receipt from Tzu-Chi Malaysia stated that RM615.00 was donated to charity.

Receipt from Tzu-Chi Malaysia stated that we were donated RM615.00 each to

development, international and building.

We all donated total of RM2640.00 to Taiwan Buddhist Tzu-Chi Foundation Malaysia.

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Sponsorship Letter

Chuah Wei Hong

Foundation in Natural & Built Environment

School of Architecture, Building & Design

Taylor’s University

No. 1 Jalan Taylor's

47500 Subang Jaya

Selangor Darul Ehsan.

6, Lorong Cengkeh 7

Taman Cengkeh

13400 Butterworth

Penang malaysia 23th April 2013

Ms. Lim May Lee

Requesting Sponsorship for Charity Drive Event

We, the students from the School of Architecture, Taylor’s University, are currently involved in a

fundraising event for our Business Subject project in May 2013. Therefore, we write this letter

with the intention to invite your company to become our sponsor in this event.

2. Our plan is to raise a total of RM2000.00. All profits earned during the event will be donated

to the Tzu Chi Foundation, based in Petaling Jaya, Selangor.

3. For your information, this organization was founded in 1966, Hualien Taiwan by Dharma

Master Cheng Yen. The mission of the Tzu Chi Foundation is base on the "Four endeavors, eight

footprints". The eight footprints are charity causes, medical contributions, education development,

humanities, international disaster assistance, bone-marrow donation, community volunteerism,

and environmental protection. By the way, Tzu Chi Foundation is a non- profit organization.

4. As you can see, Tzu Chi Foundation serves a noble cause and plays an important role in our

society. Therefore, we would be delighted and it would mean a great deal to the foundation if you

could assist us in any possible manner.

5. I look forward to hearing your reply about our request. You may reach me at 010-5622726.

Thank you.

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Sincerely yours,

__WEI HONG______

(CHUAH WEI HONG)

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Letter to External Vendor Yap Zhi Jun Foundation in Natural & Built Environment School of Architecture, Building & Design Taylor’s University No. 1 Jalan Taylor's 47500 Subang Jaya Selangor Darul Ehsan.

Dear Ms. April Clothink Online wholesale retail shop

Renting a Booth to Vendor During Business Charity Drive Event We, the students from the School of Architecture, Taylor’s University, are currently involved in a

fundraising event for our Business Subject project in January 2013. Therefore, we write this letter

with the intention to invite your company to sell your products in this event by renting our booth

to your company.

2. Details of the Charity Drive Event

as below: Date: 7.5.2013 - 10.5.2013 Time: 9am – 7pm (daily) Venue: Outside of Student Life Centre, Taylor’s University Lakeside Campus.

3. We will be renting our booth to your company for 4 days during the Business Charity Drive

Event start from 7 May 2013 until 10 May 2013. The rental of booth is RM 100 per day. There

will be RM 400 in total for 4 days rental. The preferable due date of paying rental will be on the

last day of the event, which is 10th

of May 2013.

4. According to our lecturer, we need to collect RM 200 as deposit from you. The deposit will

return to you after the event ends, Thank you for cooperation.

5.For any extra information, please contact me at 012-4221031. Thank you. Sincerely yours, Yap Zhi Jun

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