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Canada: The Sustainable Emerging Market
Making the Case for Maersk’s Investment in Canada
By Saili Chisanga
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“An economic miracle”
The Organization for Economic Co-operation and Development (OECD) calls Canada “an economic miracle”.
The IMF and OECD say that Canada has the best economic outlook among all G7 countries.
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Emerging Markets
Most Emerging markets have high growth potential, but also high risk
Risks include: political, monetary and social
Most emerging countries offer one natural resource
However:
Canada has the growth potential of an emerging market, with the low risks of an advanced mature economy
Canada is resource rich. That is, not one resource, but several
Lack of political, monetary and social risks, combined with plentiful resources, make Canada the most Sustainable Emerging Market
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Natural Resources
Canada is the largest exporter of potash
Canada is the second largest producer of uranium
Canada is third in proven oil reserves
Third largest producer of natural gas.
Fourth largest diamond producer
3rd largest producer of aluminum
4th largest in platinum metals
5th largest nickel producer
There are more than 50 other minerals and metals that Canada produces, such as gold, copper, silver, etc
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Agriculture
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Lumber
USA was our primary market for our lumber exports and our lumber exports declined with US housing market decline. But now, with the Chinese demand increase and US housing market poised to pick up in the coming years; this will be great for the lumber industry in terms of exports and job creation.
Timber and agri-food products are arriving in China in increasing volumes, thanks to the ease of movement made possible by Canada’s Asia-Pacific Gateway.
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Food Industry
Canada is one of only 24 Net Exports of food. The food sector is growing and contributes more jobs than automobile and high-tech manufacturing
The high level of development of Canada's food industry means Canadians will not face questions of food security that will plague billions worldwide in the decades ahead.
World leader in grain and oilseed – Canola is the next “super-food”, and demand is growing exponentially
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Political Stability
Canada is 3rd place in political stability and lack of political risk, right after Norway and Denmark.
Corruption can add up to 10% to the total cost of doing business and 25% to the cost of procurement of contracts.
In Canada, we can focus our resources to getting business and not worrying about political risk.
Stephen Harper now has a majority government, and so, decisions can be made more swiftly. There promises to be less “red tape” and an increase in ease of doing international business.
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2010 Ranking of Political Stability
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… Financial stability
Standard & Poor’s. . . . . . . . . . . . . . . . . AAA 1
Moody’s . . . . . . . . . . . . . . . . . . . . . . . . . Aaa 2
DBRS . . . . . . . . . . . . . . . . . . . . . . . . . . AAA 3
1 Standard & Poor’s Financial Services LLC. Sovereign Ratings 2010. July 2010.2 Moody’s Investor Services Inc. Canadian Ratings List. July 2010.3 DBRS Limited. Sovereign Credit Ratings. July 2010.
AAASovereign Credit Rating
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For three years in a row, the World Economic Forum has named the Canadian banking system the soundest in the world. 1
At a time when numerous financial institutions around the world were collapsing, no Canadian bank or insurer failed. No Canadian bank required a bailout.
Canadian banking system is the soundest
1 The World Economic Forum. The Global Competitiveness Report 2008-2009, 2009–2010, and 2010-2011.
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Free Trade
Canada is the first G20 nation to implement foreign trade zones (FTZ) that are geographically flexible.
Canada provides unsurpassed tariff and Foreign Trade Zone advantages.
Canada, whose prosperity is greatly dependent on trade, understands the importance of open markets for international investors. Canada is eliminating tariffs on imported manufacturing machinery and equipment and related industrial inputs such as chemicals, textiles and base metals.
This attracts foreign investors and strengthens partnerships with foreign countries involved, lowers costs of production and administrative burden.
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Foreign Direct Investment
Canada’s FDI has been increasing steadily for past 5 years.
There is a lot of Foreign Direct investment in specific sectors that are poised for growth.
FDI in Wood, food, manufacturing, mining and renewable energy are the highest
In 2010, Ontario was noted the best Top North American Jurisdiction for FDI Projects Relative to Population in 2010 with 10 Projects Per Million of Population
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Companies are coming to Canada
Canada’s business environment is much less saturated than the US and we are seeing a number of retailers and manufacturers moving to Canada, Target, Whole Foods, Lowe's Home Improvement Centers, and Lord & Taylor etc
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Innovation
Canada has taken an active role in investing in innovation –Innovation Demonstration Fund, investing $715milion in investments from government budget.
Innovation is what will make Canada competitive on a global scale and provide more/better ways of doing business
There is a Ministry of Research and Innovation that facilitates and gives grants and loans for innovating companies and providing an incentive for companies to go above and beyond.
Canada gives tax breaks to companies investing in innovation.
Grants, loans and tax breaks are meant to stimulate and facilitate the development of innovative ideas
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… Innovation powerhouse
1 fDi Benchmarking database, fDi Intelligence.
2 Conference Board of Canada. <http://www.conferenceboard.ca/HCP/Details/Innovation/scientific-articles.aspx>.
Vancouver is #1 in North America for patents filed for fuel cells1
Toronto is #3 in North America for patents filed in the automotive sector1
Montréal, Vancouver and Toronto rank among the Top 10 cities in North America for life sciences patent filings1
Canada ranks #1 in the G7 for the number of scientific articles published per capita2
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Trade Agreements
Trade agreements with EU have solidified partnerships with European countries to eliminate barriers to trade (EU Comprehensive Economic and Trade Agreement).
Trade missions to Germany have enabled agreements between the countries to ship light weight vehicle materials to Canada with no tariffs.
Trade agreements with Chile and Japan have recently occurred to strengthen relations and eliminate trade barriers.
Ontario government has partnered with China for the Ontario-China Research and Innovation Fund.
Trade missions to the Middle East have solidified direct investment in infrastructure in Ontario and have netted millions in a new partnership with the region.
Also there have been trade agreements made with other high growth emerging markets
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Immigration and Small Business
Immigration – Highest immigration rate and most are economic immigrants which translate into higher GDP growth rate (2.3%growth with 100,000 economic immigrants a year)
Small Business: 98% of businesses in Canada have <100 employess. 90% exporter are small businesses (<50) accounting for 21% of GDP.
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Substitution Effect
Recession was an eye opener for Canada.
Canada has realized that in order to minimize risk and to achieve the same success attained from the NAFTA agreement; we must diversify our trade portfolios.
For the past 10 years, Canadian US imports and exports have been reducing (CAGR: -2%) with a rapid increase in other foreign imports and exports.
As globalization occurs and distance becomes less of a variable in trade, international trade has increased, and a substitution effect has ensued.
While some shipping companies may think of Canada’s strong ties with US as a disadvantage to business, the opposite is true, as a substitution effect is in order. New trade lanes have been opened to other countries.
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Sustainability
Growth Sustainability=Potential for Growth (Profitability) + Low Risk+ Infrastructure
Potential for Growth=Sector/Commodity growth, Trade agreements, minerals, substitution from USA to world countries
Low Risk= Substitution from USA to world countries, Canada’s Political Stability, Stable Financial and Fiscal Policies, Trade agreements
Infrastructure= Foreign Direct Investments, Government Investments, Flexible Free Trade Zones, Immigration.
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Why is Canada the best place in the G7 to do business?
The Strongest Economic Growth in the G7 Canada leads the G7 in economic growth. The International Monetary Fund says that this will continue over the next two years1
The Soundest Banking System in the World The World Economic Forum says that Canada has the soundest banking system in the world, followed by New Zealand and Australia2
The Lowest Overall Business Costs in the G7 Canada offers the lowest overall business costs in the G73
1 The International Monetary Fund. World Economic Outlook April 2010.2 The World Economic Forum. The Global Competitiveness Report 2010 - 2011.3 KPMG. Competitive Alternatives 2010.
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Canada is the Best Place to Invest in the G7
The EIU ranks Canada #1 in the G7 and #4 in the world as a country in which to conduct business over the next five years (2010 – 2014)1
According to the IMF, Canada has the
lowest net debt-to-GDP ratio in the G7 2
1 The Economist Intelligence Unit. The Business Environment Ranking, August 2010.2 The International Monetary Fund (IMF). World Economic Outlook April 2010.
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. . . Integrated into North American markets
Mexico City
1000 km
500 km
Los Angeles
Denver
Houston
Atlanta
Seattle
Miami
New YorkBoston
Philadelphia
WashingtonBaltimore
DetroitChicago Cleveland
St. LouisPittsburgh
Milwaukee
San Francisco
St. John's
CalgaryVancouver
ReginaHalifax
TorontoMontréal
WinnipegCharlottetown
Edmonton
VictoriaOttawa
Windsor
QuébecFredericton
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One (1) Procedure
Source: The World Bank Group. Doing Business in 2011.
… Ease of doing business
It takes, on average, only one procedure to start up a company in Canada and the process takes about 5 days. This is the best rating among the G7 countries
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… Highly educated and multicultural workforce
1 OECD. Education at a Glance 20092 International Institute of Management Development. World Competitiveness Yearbook 2010.3 World Economic Forum. Global Competitiveness Report 2010-2011
Canada ranks #1 in the OECD for its college completion rates (23.6% of working-age Canadians have graduated from college)1
Canada ranks #2 in the G7 in terms of the availability of qualified engineers in its workforce, according to the IMD 3
The WEF ranks Canada #1 in the G7 on the quality of management schools 2
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Multilingual Workforce: 20% of Canadians have a Mother tongue other than English or French
Canada’s Workforce By Mother Tongue, Number Of Working Age People
Chinese 772,040Italian 280,610Spanish 270,705Punjabi 253,315German 241,630Arabic 195,735Portuguese 170,400Polish 153,325Korean 99,655Hindi 60,600Japanese 26,965English
12,395,670
French4,786,640
Other Languages 4,407,615
Source: Statistics Canada, Census 2006.
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Canada has the Lowest Cost Structure in the G7
In 14 of 17 sectors analyzed in KPMG’s competitive alternatives
2010, Canada has the lowest overall business costs in the G7
LowestSource: KPMG. Competitive Alternatives 2010.
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Canada offers your company Duty Free Manufacturing
In Budget 2010, the Government of Canada announced that Canada will eliminate all remaining tariffs on manufacturing inputs and machinery and equipment by 2015.
Canada is the first country in the G20 to do so.
0%
Source: Government of Canada. The Federal Budget 2010.
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Questions