Copyright@CE-Consulting Group 2016
B2B sales manager: tips for a
successful business profile
2016
1Business Profil
Sales manager use business networks like Xing and LinkedIn to connect with customers, share industry information, discuss solutions or to target prospects
Sales manager use their profil as social selling and marketing tool for the products they sell
A convincing profile is
• the digital business card for professional success
• important for sales and account manager, who have many contacts
• presents the sales manager as a competent partner for prospects and customers
A successful business profil for sales manager
2Business Profil
Update your contact data (phone, mobile, email, fax,
company address)
Your profile picture should be no older than two years
Hire a photographer with a focus on business
photography. A professional profile picture
is a good investment in your social media activities
How you visually present yourself on the net,
depends on the industry your are in. A sales
manager working at an IT company can present
himself "business casual"
Stay authentic and show yourself in your profile as
you are
Tip 1: Update your business profile
3Business Profil
Ask yourself: what interests your profile
visitors, your business partners and customers?
Do the visitors find the subjects that are
relevant to them?
Use keywords in your summary and in your headline.
Keywords on your profil are easy to find with search engines
Tip 2: Check your profile with the eyes of a customer
4Business Profil
Highlight skills that are related to your current professional
status
Name only those
competencies where you excel
Customers are satisfied when sales manager are experts in
the services and products they
are selling
There is no need to claim
you are an expert for zillion
other areas
Tip 3: Focus on your skills and competencies
5Business Profil
Let your visitors know what you are looking for, e.g. business
contacts, partners, topics,
etc.
Send a convincing message to
visitors: what value you can
bring them
Get convincing referals from
customers and collegues
Tip 4: Self Marketing
6Business Profil
Optimize the cost of your social media and
online activities
Check if you are represented in your
industry relevant groups
Clean your contact database, membership
in communities and online groups:
If you are a member of more than three groups, answer the following questions for each of your group memberships:
• How many times have you participated in discussions in this group?
• How many times have you read messages from this group?
Exit from all groups where you are not active
Focus on few groups where you participate regular
Tip 5: Control communities, groups and contacts
7
CE-Salesconsulting
Management
Consulting
Sales and Account Management
Business Development
Business Strategy
Partner Management
Business Coaching
Interim Management
Project and Programm Management
Phone + 49-89-66 81 12
Mobil + 49-170-773 36 30
http://www.ce-sales-consulting.com
Dr. Manfred Kauffmann