Copyright@CE-Consulting Group 2016

B2B sales manager: tips for a

successful business profile

2016

1Business Profil

Sales manager use business networks like Xing and LinkedIn to connect with customers, share industry information, discuss solutions or to target prospects

Sales manager use their profil as social selling and marketing tool for the products they sell

A convincing profile is

• the digital business card for professional success

• important for sales and account manager, who have many contacts

• presents the sales manager as a competent partner for prospects and customers

A successful business profil for sales manager

2Business Profil

Update your contact data (phone, mobile, email, fax,

company address)

Your profile picture should be no older than two years

Hire a photographer with a focus on business

photography. A professional profile picture

is a good investment in your social media activities

How you visually present yourself on the net,

depends on the industry your are in. A sales

manager working at an IT company can present

himself "business casual"

Stay authentic and show yourself in your profile as

you are

Tip 1: Update your business profile

3Business Profil

Ask yourself: what interests your profile

visitors, your business partners and customers?

Do the visitors find the subjects that are

relevant to them?

Use keywords in your summary and in your headline.

Keywords on your profil are easy to find with search engines

Tip 2: Check your profile with the eyes of a customer

4Business Profil

Highlight skills that are related to your current professional

status

Name only those

competencies where you excel

Customers are satisfied when sales manager are experts in

the services and products they

are selling

There is no need to claim

you are an expert for zillion

other areas

Tip 3: Focus on your skills and competencies

5Business Profil

Let your visitors know what you are looking for, e.g. business

contacts, partners, topics,

etc.

Send a convincing message to

visitors: what value you can

bring them

Get convincing referals from

customers and collegues

Tip 4: Self Marketing

6Business Profil

Optimize the cost of your social media and

online activities

Check if you are represented in your

industry relevant groups

Clean your contact database, membership

in communities and online groups:

If you are a member of more than three groups, answer the following questions for each of your group memberships:

• How many times have you participated in discussions in this group?

• How many times have you read messages from this group?

Exit from all groups where you are not active

Focus on few groups where you participate regular

Tip 5: Control communities, groups and contacts

7

CE-Salesconsulting

Management

Consulting

Sales and Account Management

Business Development

Business Strategy

Partner Management

Business Coaching

Interim Management

Project and Programm Management

Phone + 49-89-66 81 12

Mobil + 49-170-773 36 30

contact@ce-sales-consulting.com

http://www.ce-sales-consulting.com

Dr. Manfred Kauffmann