Business Communication
MGM 3111Distance Learning Program
Faculty of Economics and ManagementUniversiti Putra Malaysia
Unit 1 Organizational Communication
Importance of business communication Communication process
barriers listening
Organizational documents Effective documents
benefits costs criteria
Unit 2 Business Writing
Criteria purposeful economical reader-oriented
Audience analysis types adaptation
Unit 3 Writing Business Documents Phase 1 purpose audience identification message adaptation - reader benefit
- you-attitude
- simple language
- non-bias language
- positive emphasis
- polite
Unit 4 Research, Organize and Compose
Phase 2 research – sources of information (primary
and secondary) organize – cluster, outline, pattern compose – impact, word choice, sentence
structure, paragraph
Unit 5 Revise, Evaluate, Proof read
Phase 3 revise - clear, conversational, concise,
parallel proof read - spelling, grammar, number,
punctuation, format evaluate - purpose achieved? - feedback - read aloud
Unit 6 Basic Business Message Patterns
Direct request or inform message early elaborate or explain close positively
Indirect begin with a neutral note provide justification close with a friendly note