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LinkedIn 101
Allen BlueCo-Founder
(Former Director of SocialNet)
Reid HoffmanCo-Founder
(Former EVP at PayPal)
LinkedIn went live in 2003
Day 1 Month 1 Year 1 Year 2 Year 3 2007355 4,500 81,000
1,600,000
4,000,000
9,000,000
Growth of LinkedIn Members
“Being on LinkedIn puts you in the company of people with impressive
credentials: The average member is a college-educated 43 year old making
$107,000. More than a quarter are senior executives.”
Jessie HempelFortune Magazine
“It’s not just jobs. It’s also clients and services.
It’s people looking to trade tips on how you do, say debt financing in new capital
markets.”
Reid HoffmanLinkedIn Founder
Build Your Network!
So Why Network?
• It’s not what you
know…
• Learn from others
• Provide value“Your Network is Your Net-Worth”
Networking Stats
• 70% to 80% of New Jobs
• 79% Increase in Sealing the Deal
• 78% Trust Peer Recommendations
Source: AskMen.com
Six Degree of Kevin Bacon
Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps.
Source: Wikipedia
LinkedIn Gives your Network a Boost!
Secrets That Only TheTop5%
Know
Secrets that only the Top 5% of LinkedIn
members know
Are you at 100%?
• Your current position
• Two past positions
• Your education
• Your profile summary
• A profile photo
• Your specialties
• At least three recommendations
“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”
Do’s and Don’ts
• Profile Picture• Keywords• Connections• Recommendations• Profile Organization
Profile PictureProfile Picture
Proofread
What’s Wrong With These Profiles?
“You seldom get a second chance to make a first impression.”
The Personal Touch Makes a Difference
How Can I Optimize?
Get Found
• More Connections = Higher Ranking
• More Recommendations = Higher Ranking
• More Content = Higher Ranking
• More Group Involvement = Higher Ranking
Are You Well Connected?
• Import Your Contacts• Immediate Follow Up• Ask For Introductions• No Fear
Recommendations
• Trust • Credibility• Referrals • Ask• Give
Content is King
• Keywords• Summary• SEO Mentality• Catchy• Results Oriented
20 Useful Applications
My Favorites
• Wordpress or Blog Link• Google Presentation or Slide Share• Tweets
Groups
LinkedIn Secrets
• Email• Video• Answers
Connect with me
• LinkedIn: http://www.LinkedInPro.com• Twitter: @JeffZelaya• Blog: http://JeffZelaya.com
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