8/4/2019 Brm Presentation 1
1/18
4/8/12
PRESENTATION
onCAUSAL RESEARCH DESIGN
By:
Nikhil Singh
Shikha SinghRanjan Mishra
Suman Saurabh
Sandee U ain
8/4/2019 Brm Presentation 1
2/18
4/8/12
Casual research design investigates thecause and effect relationship between twoor more variable. This design measures
the extent of relationship between thevariable.
Causal research is useful to show the
impact of one variable on the other. For example price and market demand
relationship or relationship between
market competition and saleserformance.
CAUSAL RESEARCH
8/4/2019 Brm Presentation 1
3/18
4/8/12
Positive and Negative impact ofadvertising on sales can be studiedthrough causal research.
The relationship between the causalfactors can be studied through causalresearch.
The variable which create effect onother variable can be studied indepth through causal research.
Conti
8/4/2019 Brm Presentation 1
4/18
4/8/12
HISTORICAL
FIELD SURVEY
EXPERIMENTAL
THE DESIGNS FOR CAUSALRESEARCH CAN BE DIVIDED
INTO 3 CATEGORIES.
8/4/2019 Brm Presentation 1
5/18
4/8/12
Historical causal research is thestudy of past events and questionsusing methods in sociology and
other social scientific research toinform the possible outcomes andanswer to current events and
questions.
HISTORICAL
8/4/2019 Brm Presentation 1
6/18
4/8/12
ARCHIVAL DATA
SECONDARY SOURCESRUNNING RECORDS
RECOLLECTION.
METHODS USE TO COLLECT
HISTORICAL
8/4/2019 Brm Presentation 1
7/18
4/8/12
In this method data/informationare obtained from a general studyof a large number of respondent by
specific questions.
The response may be collected :
Face to faceTelephone survey
Mail survey
FIELD SURVEY
8/4/2019 Brm Presentation 1
8/18
4/8/12
In this there is controlled manipulation ofone or more independent variables so thatits effect on one or more dependent
variables are measured.The most common of these design in
marketing research and experimental
economics are test market and purchaselabs. The techinques are commonly used inother social sciences including sociology,psychology and social works.
EXPERIMENTAL
8/4/2019 Brm Presentation 1
9/18
4/8/12
True experimental design isregarded as the most accurate formof experimental research, in that it
tries to prove or disprove a hypothesismathematically, with statisticalanalysis.
Participants are given money, scriptor money to purchase in a simulatedstore.
TRUE EXPERIMENTALDESIGN
8/4/2019 Brm Presentation 1
10/18
4/8/12
Theresults of
ADVANTAGES
8/4/2019 Brm Presentation 1
11/18
4/8/12
Conditions beingunder complete
control and notbeing representative
of real world
DISADVANTAGES
8/4/2019 Brm Presentation 1
12/18
4/8/12
It control some but not all of theextraneous factors. A test market is anexample of this. A new product is
typically introduced in a select numberof cities.These cities must berepresentative of the overall nationalor international population. Themarketer has controlled overmarketing mix variables but almost nocontroll over the broader business
environment variables.
QUASI EXPERIMENTALDESIGN
8/4/2019 Brm Presentation 1
13/18
4/8/12
It is used when randomization isimpossible.
By utilizing this it minimizesthreats to external validity asnatural environment do not suffer
artificiality as compared to wellknown laboratory test.
Quasi experiments are natural
experiments finding in one is
ADVANTAGES OF QUASIRESEARCH
8/4/2019 Brm Presentation 1
14/18
4/8/12
It poses many challenges for theinvestigators in terms of internalconstrains.
The control allowed through themanipulation of the quasi
independent variable can lead tounnatural circumstances.
DISADVANTAGES OF QUASIRESEARCH
8/4/2019 Brm Presentation 1
15/18
4/8/12
Use of causal researchdesign
8/4/2019 Brm Presentation 1
16/18
4/8/12
Cont.
8/4/2019 Brm Presentation 1
17/18
4/8/12
Time order
this refer to a situation where the causeshappen before the effect.
8/4/2019 Brm Presentation 1
18/18
4/8/12