brightsolid
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Katie Dawn ArmstrongHead of Marketing
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Who is she?
Where did you find her?
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Not always plain sailing
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Rewind 2 years………..
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In a state of change
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Developing a leadership culture
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Status: relative importance to others
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Certainty: predictable, clear vision of the future
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Autonomy: a sense of control
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Relatedness: Sense of safety with others
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Fairness: a fair exchange or contribution
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Maximising rewards and minimising threat to engage a disengaged team
Scarf
Natural needs
Planned interaction
Appeal to reward
response
Effectively motivate
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What we’ve done…
Scene setting
AMPVision and
strategy
Art of good
feedback
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Visions and strategy are shared with the entire team for the roadmap challenge
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Everyone loves a roadmap……
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AMPAutonomyMastery Purpose
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What’s your mission?
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It’s not always ‘one love’
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Meet our CEO
Richard Higgs
Top level buy in
Team empowered with autonomy
Enthusiasm is infectious
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True collaboration where knowledge and skills sharing are key
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Scotland’s best employer
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Culture eats strategy for breakfast