BREAKTHROUGH BREAKTHROUGH THINKINGTHINKING
• Brand competition
• Design Competition
• Price Competition
• Concept Competition
• Technology Competition
• Innovation Competition
The Do–Nothing ApproachThe Do–Nothing Approach
• Conservative Thinking in family business
• Change is considered risky, not required
• God' Will
The Chance ApproachThe Chance Approach
• Finding without seeking
• Research & Development?
• Ideas are copycat
The Affective ApproachThe Affective Approach
• Involves emotions, feelings, intuitions and hunches – the characteristics of human nature
ReductionismReductionism
• Solve the small problems, and supposedly the larger problem is also solved
• The approach is characterized by the extensive compilation and analysis of information and the division of the problem into smaller units
The Cult of the ExpertThe Cult of the Expert
• The cult of the expert leads to limited perspective on problems, functional fixedness, defensiveness on the part of those to whom an expert’s solutions are addressed, and a host of other difficulties
The Uniqueness PrincipleThe Uniqueness Principle
• No two problems are alike. Each problem is unique
• Difference of situation could be of time, place, people involved, related surroundings conditions, and purpose of solution
The Purposes PrincipleThe Purposes Principle
• Purposes challenge the assumptions and thinking restrictions to problems
• The purpose principle brings guideline to expanded thinking, which open doors to many possible solutions
Solution After Next PrincipleSolution After Next Principle
• The solution after next principle helps you develop alternative solutions that take into consideration future needs
Betterment Timeline PrincipleBetterment Timeline Principle
• Prepare a schedule for change and improvement of a solution when you are implementing it