BREAKTHROUGH BREAKTHROUGH THINKINGTHINKING

• Brand competition

• Design Competition

• Price Competition

• Concept Competition

• Technology Competition

• Innovation Competition

The Do–Nothing ApproachThe Do–Nothing Approach

• Conservative Thinking in family business

• Change is considered risky, not required

• God' Will

The Chance ApproachThe Chance Approach

• Finding without seeking

• Research & Development?

• Ideas are copycat

The Affective ApproachThe Affective Approach

• Involves emotions, feelings, intuitions and hunches – the characteristics of human nature

ReductionismReductionism

• Solve the small problems, and supposedly the larger problem is also solved

• The approach is characterized by the extensive compilation and analysis of information and the division of the problem into smaller units

The Cult of the ExpertThe Cult of the Expert

• The cult of the expert leads to limited perspective on problems, functional fixedness, defensiveness on the part of those to whom an expert’s solutions are addressed, and a host of other difficulties

The Uniqueness PrincipleThe Uniqueness Principle

• No two problems are alike. Each problem is unique

• Difference of situation could be of time, place, people involved, related surroundings conditions, and purpose of solution

The Purposes PrincipleThe Purposes Principle

• Purposes challenge the assumptions and thinking restrictions to problems

• The purpose principle brings guideline to expanded thinking, which open doors to many possible solutions

Solution After Next PrincipleSolution After Next Principle

• The solution after next principle helps you develop alternative solutions that take into consideration future needs

Betterment Timeline PrincipleBetterment Timeline Principle

• Prepare a schedule for change and improvement of a solution when you are implementing it