brand identity
guidelines
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 2
03 Love business
04 Introduction to the new Shirlaws brand
05 About these guidelines
06 Introduction to the brand system
07 Basic Elements – Logo
08 Basic Elements – Clear Space Requirements
09 Basic Elements – Primary Colour
10 Basic Elements – Use of Primary Colour
11 Basic Elements – Secondary Colour
12 Basic Elements – Pre-printed Typefaces
13 Basic Elements – Internal Typefaces
14 Application – The Baby Image
15 Application – Photography
18 Application – Letter writing
19 Application – Coaching Programme
20 Application – Editable Templates
27 Application – Letterhead Dimensions – UK, NZ and Australia
28 Application – Business Card Dimensions – UK, NZ and Australia
29 Application – Letterhead Dimensions – US
30 Application – Business Card Dimensions – US
31 Application – Paper Specifications
32 Application – Print Guidelines
33 Artwork and Templates
34 Application – Powerpoint Templates
Brand GuidelinesC O N T E N T S
Love businessWe all do. We love our brand and we live it too. It’s important that we take care of it, nurture it. Together, we share a real passion for what our brand means – and a responsibility for its management and evolution.
The Shirlaws brand is like no other brand Born out of the desire to give our clients better experiences in both their business and personal lives, the Shirlaws brand aims to occupy a unique and special place in their hearts as well as their minds.
Page 3
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 4
Shirlaws is an evolving brand. The Shirlaws
brand positioning can be summed in two small
words with a hugely significant meaning –
Love business. These words, these feelings
are at the heart of the Shirlaws brand.
Everything we do is true to this positioning.
“Love business” applies to our clients experience
of Shirlaws at every touchpoint. It is not enough
to simply make a difference in our clients lives.
We must make that difference a profound one.
The personality of the Shirlaws brand is also
important. Our personality is encapsulated in
the words “nurturing”, “caring”, “responsible”
and “honest”. All our Shirlaws initiatives should
help to develop this personality for our brand.
This will make it more competitive and more
appealing to our clients.
The Shirlaws brand represents all of our
commercial activities under one banner –
it gives us a single powerful voice. Not only
does it signal our presence, and convey our
reputation, but it also sets us apart from our
competitors. Our brand should add value to
everyone that uses it. That is why we have
made a significant investment in creating the
right image. These guidelines show you how
to take maximum advantage of that image –
clear and consistent use is vital.
Creating a strong brand is much more than
just the right name and logo. It is shaped by
experiences with the brand that exists only in
the minds of people. Using the brand correctly,
as explained in these guidelines, is a great
starting point. The rest comes when we deliver
“Love business” experiences and solutions to
our clients.
Together, we share the task of managing the Shirlaws brand.
The Shirlaws BrandI N T R O D U C T I O N
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 5
The Shirlaws brand unites us under one banner
and gives us a single, unique and powerful voice.
As we continue to broaden our activities and
compete in an ever more crowded market, our
visual identity which includes our corporate logo
and recognisable identity elements such as colour,
become an integral part of our success. Not only
does it signal our presence, it sets us apart from
our competitors.
These guidelines have been written for you as
a Shirlaws team member, because you make
a direct contribution to the success of the
Shirlaws brand.
Good use of our brand elements is vital –
it will help us achieve our goals.
These guidelines provide key instructions for
the general use of the Shirlaws brand ‘Logo’ and
rules covering its application to a number
of standard items.
These guidelines should be used to familiarise
coaches and suppliers with the rules for the use of
the Logo and other basic identity elements.
I m P O R T A N T N O T E
When referring to Shirlaws in any written context,
always use upper and lowercase letters, ie.
always use a capital “S” and lowercase letters
for the rest of the Shirlaws name. Never use the
Shirlaws name with all uppercase or all lower
case characters.
Visuals and templates of the new Shirlaws
branding material can be found on the Shirlaws
Portal under blue operations/marketing.
C O N T A C T
For further information about anything contained
within these guidelines, please contact:
Claire Howell
Group marketing
Tel: +44 7785 625598
Email: [email protected]
The Shirlaws BrandG U I D E L I N E S
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 6
The Shirlaws brand system comprises four
main components: the logo, colour, typeface
and photography.
The elements work together to create a
distinctive style which is recognisable as
belonging to Shirlaws.
Used correctly, all these components strengthen
the Shirlaws brand. Used incorrectly, they can
result in confused messages, a fragmented style
and a weakening of the brand. The correct use of
these elements is outlined on the following pages.
The Brand SystemI N T R O D U C T I O N
Barmenou s e t y p e
C R E A T I V E L Ysimplicity and good design will bring Barmeno to life
PANTONE®
267 CPANTONE®
158 CPANTONE®
369 C
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 7
The Shirlaws logo comprises two main
components: the logotype and the strapline.
The Shirlaws logo is the most frequently
reproduced and most important element of our
visual identity. It identifies and endorses all our
products and services.
The Shirlaws logo is unique and should not
be altered in any way. It must always be used
horizontally and never at an angle. There are
two versions of the logo: the basic one colour
logo (the preferred version), and the reversed logo
(only to be used in exceptional circumstances)
Accurate, sharp, precise presentation of our logo
is essential. It should only be produced from
electronic master artwork.
No version of the logo should be used
below 15mm.
Never re-draw or change the arrangement of the
logo elements. Never use any of the elements
independently.
Basic ElementsL O G O
Please do not do this
Standard One ColourShirlaws Logo
Logotype
Strapline
Reversed One ColourShirlaws Logo
Minimum Logo Size
15mm
Alternative Four ColourShirlaws Logo
The standard one colour Shirlaws logo must
always be produced in black on a white
background. Only in exceptional circumstances
may the reversed version be used.
The alternative four colour Shirlaws logo must only
be used when the tri-coloured band cannot be
used at the edge of a page due to print limitations.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 8
Basic ElementsC L E A R S P A C E
The area surrounding the logo is also important.
A cluttered visual presentation reduces the
legibility of the logo and undermines is stature.
If type or graphics run across, or very close to the
logo, recognition of the logo is reduced. For this
reason we have established a ‘clear space’ area
around the logo into which no type or graphic
elements should intrude.
The logo should not be placed close to the edge
of paper or any other item or application.
Always observe at least the ‘minimum clear space’
around the logo, indicated opposite. The clear
space area should always measure the height of
the capital “S” in Shirlaws.
The clear space rule may only be waived in
the case of high impact display items such as
billboards and banners.
Type or image must not encroach the clear space area
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 9
The colours printed on this page and throughout these guidelines are not intended to match the PANTONE* Colour Standards.The PANTONE mATCHING SYSTEm is a worldwide printing, publishing and packaging colour language for the selection, marketing and control of colour.*PANTONE is a registered trademark of Pantone, Inc.
Basic ElementsP R I m A R Y C O L O U R S
The Shirlaws Colours form a distinctive part of the
Shirlaws visual style. The contextual coloured bars
represent a progression from thinking to feeling
to knowing. This is a vital part of our brand that
helps reinforce our coaching.
Care should be taken to maintain colour
consistency across all applications and to avoid
variations in shade and density on different
printing surfaces and through different
printing methods.
The Shirlaws corporate colours can be matched
using the Pantone matching System*.
The Shirlaws colours may also be reproduced
from the four process colours where special
colours cannot be used. See opposite for all
colour specifications.
Any printed materials should usually be printed
using special inks that match to the Pantone
colours shown here. When literature needs to
be printed in just a single colour, Shirlaws Black
should always be used.
When printing on uncoated stocks, always ensure
you specify the correct uncoated PmS colours, as
they differ from the coated PmS colours.
PANTONE® 267 C
PANTONE® 158 C
PANTONE® 369 C
Shirlaws Purple
Shirlaws Orange
Shirlaws Green
PROCESS
C = 90M = 100Y = 0K = 0
PROCESS
C = 0M = 50Y = 100K = 0
PROCESS
C = 50M = 0Y = 100K = 0
RGB
R = 85G = 62B = 150
RGB
R = 248G = 155B = 52
RGB
R = 115G = 182B = 76
MATCH TO:
COATED STOCKS UNCOATED STOCKS
OR:
PANTONE®
267 C
PANTONE®
158 C
PANTONE®
369 C
PANTONE® 267 U
PANTONE® 144 U
PANTONE® 376 U
PANTONE®
267 U
PANTONE®
144 U
PANTONE®
376 U
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 10
x1 x2 x3
Basic ElementsU S E O F P R I m A R Y C O L O U R S
The Shirlaws colours work together to create a
distinctive style which is recognisable as belonging
to Shirlaws.
Used correctly, colour strengthens the Shirlaws
brand. Used incorrectly, they can result in
confused messages, a fragmented style and a
weakening of the brand.
The Shirlaws colours work together to form the
Shirlaws style. They should always be used in
association with a large proportion of white to
create an impactful and exciting effect, except in
special cases which would require approval from
the marketing Director.
When using the Shirlaws colours together, care
should be taken to match the right balance as
indicated in the proporational chart shown here.
The formula is 1 part Shirlaws Purple, 2 parts
Shirlaws Orange, and 3 parts Shirlaws Green.
Always use the colours with a larger proportion of
white. Sufficient use of white space is important to
retain clear and consice messages.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 11
The colours printed on this page and throughout these guidelines are not intended to match the PANTONE* Colour Standards.The PANTONE mATCHING SYSTEm is a worldwide printing, publishing and packaging colour language for the selection, marketing and control of colour.*PANTONE is a registered trademark of Pantone, Inc.
Basic ElementsS E C O N D A R Y C O L O U R S
The Shirlaws Secondary Colours can be used
when designing a broad range of product
information that incorporates more distinctive
colour boundaries.
Care should be taken to maintain colour
consistency across all applications and to avoid
variations in shade and density on different
printing surfaces and through different
printing methods.
The Shirlaws corporate colours can be matched
using the Pantone matching System*.
The Shirlaws Secondary Colours may also be
reproduced from the four process colours where
special colours cannot be used. See below for all
colour specifications.
Any printed materials should usually be printed
using special inks that match to the Pantone
colours shown here. When literature needs to
be printed in just a single colour, Shirlaws Black
should always be used.
When printing on uncoated stocks, always ensure
you specify the correct uncoated PmS colours, as
they differ from the coated PmS colours.
PANTONE®
PANTONE® 199 C
PANTONE® 300 C
Shirlaws Black
Shirlaws Red
Shirlaws Blue
PROCESS
C = 50M = 50Y = 50K = 100
PROCESS
C = 0M = 100Y = 62K = 0
PROCESS
C = 100M = 44Y = 0K = 0
RGB
R = 0G = 0B = 0
RGB
R = 219G = 12B = 65
RGB
R = 0G = 103B = 198
MATCH TO:
COATED STOCKS UNCOATED STOCKS
OR:
PANTONE®
BLACK C
PANTONE®
199 C
PANTONE®
300 C
PANTONE®
PANTONE® 199 U
PANTONE® 300 U
PANTONE®
BLACK
PANTONE®
199 U
PANTONE®
300 U
Process Black C Process Black U
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 12
Barmenou s e t y p e
C R E A T I V E L Ysimplicity and good design will bring Barmeno to life
Basic ElementsP R E - P R I N T E D T Y P E F A C E S
Barmeno is Shirlaws's pre-printed corporate
typeface, used for headings and sub-headings
on items such as stationery, models, flyers and
the web site. When designing any piece of visual
brand communication, Barmeno must always
be used.
This page aims to show how Barmeno can be
used to create different and distinctive typographic
styles. When using Barmeno, always scale it to
90% of it’s original width.
Combine different type sizes and letterspacing to
suit your particular needs when creating any piece
of communication. Remember that controlled and
consistent use of the typeface is needed on all
printed material as this will reinforce the Shirlaws
Brand Style.
Helvetica Neue 45 Light is Shirlaws's pre-printed
corporate typeface, used for large areas of text
on items such as models, flyers and the web site.
(Also used for the body copy of these guidelines)
When designing any piece of visual brand
communication, Helvetica Neue 45 Light must
always be used for the main body copy.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 13
Arialu s e t y p e
C R E A T I V E L Ysimplicity and good design will bring Arial to life
Basic ElementsI N T E R N A L T E m P L A T E T Y P E F A C E S
Arial is Shirlaw’s internal corporate typeface, used
for writing letters, reports, emails and Powerpoint
presentations. When creating any piece of client
communication, Arial must always be used.
This page aims to show how Arial can be used to
create different and distinctive typographic styles.
Combine different type sizes and letterspacing to
suit your particular needs when creating any piece
of communication. Remember that controlled and
consistent use of the typeface is needed on all
printed material as this will reinforce the Shirlaws
Brand Style.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 14
ApplicationT H E B A B Y I m A G E
The baby image perfectly captures the essence
of the Shirlaws brand. It sums up our nurturing,
and unconditional love we have for our clients’
businesses, as much as the unconditional love
that our clients have for their businesses. It also
reflects our core values of open, honest and fair.
“Love business” is emphasized through careful
use of this image. It must always appear in the
bottom right of any visual communication and
must never be altered in any way. When used
on external communications, the size of the
baby must not extend beyond half the width
of the page.
As with all other Shirlaws imagery, it can be
downloaded from the Shirlaws Portal:
Shirlaws. It’s our business, our baby.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 15
ApplicationP H O T O G R A P H Y
Images connect brands with people.
They resonate, make a statement, capture
hearts and minds. Shirlaws’ image selection
achieves far more – these connect with our
products. And our products connect directly
with our clients, reinforcing our ‘box 6’
positioning. Our images form a strong visual
and emotional connection, evoking feelings of
Culture, Vitality and Alignment (matching the
words we attribute to the 3 colours - purple,
orange and green).
Each image comes in 6 different colourways.
You can download medium files of each image
from the Shirlaws Portal
NB. medium files are for use in Word documents
and Powerpoints. Large files are for commercial
printing only.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 16
ApplicationP H O T O G R A P H Y
01 Sharing the Journey
04 Sharing the Excitement
07 Sharing the Frustrations
02 Kick Down the Walls
05 Capacity
08 Painting the Big Picture
03 Sharing the Achievements
06 Functionality
09 Six Steps
Images available
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 17
ApplicationP H O T O G R A P H Y
10 Context
13 Sharing a Love for Business
11 Sharing the moments
14 Sharing the Commitment
12 Sharing the Good Times
15 Capability
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 18
ApplicationL E T T E R W R I T I N G
When writing any piece of communication to
our clients, we must adhere to a set of basic
rules that will ensure consistency and convey
the Shirlaws brand as one of professionalism
and sophistication.
The letter seen here illustrates all details of how
to format our letters correctly, including correct
typefaces, sizes, line spacing and positioning.
When sending a letter electronically, always
use the original template provided in microsoft
Word format.
Shirlaws (UK) LtdFirst Floor, 34 Hill StreetRichmond, Surrey TW9 1TW
Tel +44 (0)20 8912 0230Fax +44 (0)20 8912 0231Web www.shirlaws.biz
REGISTERED IN ENGLAND
REGISTRATION NO. 4955952
5 January 2006
The Shirlaws TeamFirst Floor, 34 Hill StreetRichmond, Surrey TW9 1TWUnited Kingdom
Dear Team,
This purpose of this letter is to illustrate how the Shirlaws corporate letters should be formatted, to ensure the Shirlaws brand conveys professionalism and sophistication.
Always type letters using the Shirlaws internal corporate typeface, Arial Regular. Type should be set at 11pt cap height with with single line spacing. The left margin should always measure 35mm to range with the orange bar and the line length should not exceed 130mm. The letter should be started 50mm from the top of the page to ensure it remains visible in a windowed envelope.
Paragraphs should always be left aligned and never force justifi ed. Leave one line space between the date and the address. Leave 2 line spaces between the address and the salutation. Leave 1 line space between paragraphs, and keep paragraph lengths to a brief 2 - 3 sentences. This will make the letter easy to read, and ensure the recipient is attracted to read it.
The letter should be signed off with 4 line spaces between the “Yours Faithfully” and the authors name. The authors signature should appear just above the authors name. The authors title may appear under the name, in Arial Bold.
Any questions relating to the information presented here should be directed to myself, or Graham Bills at Think Feel Know.
Yours Faithfully,
Debbie Richardson
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 19
ApplicationC O A C H I N G P R O G R A m m E
When producing a Coaching Programme for a
client, always ensure the correct presentation
standards are met. This means making sure the
Coaching Programme is printed on Conqueror
CX22 Diamond White 120gsm.
The Coaching Programmes must always be a
landscape format, and bound along the top edge.
The Coaching Programme should always be wiro
bound, with an acetate cover, using a chrome
or silver wire. Never use plastic comb binding
systems as these look cheap and unprofessional,
diminishing the stature of our brand.
A strong white backing sheet should also be
used, to avoid a flimsy end product.
Coaching ProgrammeXYZ Business
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 20
ApplicationE D I T A B L E T E m P L A T E S
T I T L E P A G E
main Title: Arial Regular 48pt Black Subhead: Arial Regular 20pt Purple
DocumentHeadingStyleDocument subtitle
110mm
50mm45mm
85m
m
15mm
15mm
55mm
45mm
Main heading style
Subhead style
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
10
35mm
47m
m
10
1010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
green swirl heading
Date
October 2006
Author
Margaret Krause
Version
2.0
Change comments
Additional information andutilising new template
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 21
ApplicationE D I T A B L E T E m P L A T E S
G E N E R A L G U I D E
Heading: Arial Regular 30pt Purple
Subheads: Arial Bold 13pt Black
Folio: Arial Regular 7pt
Swirl Headings: Arial Italic 11pt Green
main Body Copy: Arial Regular 10pt Black
Footer: Arial Regular 7pt Shirlaws Green
DocumentHeadingStyleDocument subtitle
110mm
50mm45mm
85m
m
15mm
15mm
55mm
45mm
Main heading style
Subhead style
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
10
35mm
47m
m
10
1010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
green swirl heading
Date
October 2006
Author
Margaret Krause
Version
2.0
Change comments
Additional information andutilising new template
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 22
ApplicationE D I T A B L E T E m P L A T E S
T A B L E S P E C I F I C A T I O N
Tables may be used in a variety of configurations,
but must always be consistently drawn. Header
rows should be solid mid-grey with white type.
Horizontal gridlines should be 4pt thick and
coloured light grey.
Only use vertical gridlines where table cells are
merged vertically.
Table Headings: Arial Bold 11 or 12pt White
Table Body Copy: Arial Regular 9 or 10pt Black
45mm
Main heading style
Subhead style
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 3
47m
m
9
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
green swirl heading
Table head
Table body
Table head
Table body
Table head
Table body
Table head
Table body Table body TableTable body Table body
Table body Table body Table body Table body Table
Table body Table body Table body Table body Table
Subhead style
Table head
Table body
Table head
Table body
Table head
Table body Table body Table bodyTablebody Table body Table body Table
Table body Table body Table body Table body
Table body Table body Table body Table body
Table body Table body Table body Table body
Table body Table body Table body Table body
Table body Table body Table body Table body
Table body Table body Table body Table body
Table body Table body Table body Table body
10
10
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 23
ApplicationE D I T A B L E T E m P L A T E S
U S E O F G R A P H I C S
Where possible, make sure all graphics and
diagrams match the width of the line length.
Diagrams should align with the left and right
margins (45mm from the left edge of the page
and 18mm from the right edge of the page.
1845mm
Main heading style
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
10
47m
m
1010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
green swirl heading
1. Positioning2. Distribution3. Functionality4. Management Skills5. Succession
“feelings”
timeday 1 frantic
investgood times
payback
frustration
stressdisillusioned
proud
Start-up
Growth
Advanced growth
Plateau
Decline
Stages
1
2
3
5
4
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 24
ApplicationE D I T A B L E T E m P L A T E S
B O X E D C O N T E N T
Box Headings: Arial Bold 12pt
Box bullet points: Arial Regular 8pt
Always use graphical boxes and arrows provided
in the Shirlaws Template Toolbar. A variety of
sizes and combinations are available. Do not
extend these boxes beyond the length of a page.
1845mm
Main heading style
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
10
47m
m
1010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
green swirl heading
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 25
ApplicationE D I T A B L E T E m P L A T E S
B O X E D C O N T E N T
Each of the coloured box configurations are
avaialble in 3 sizes – quarter page, half page,
and full page. Always use the box graphics from
the Shirlaws Template Toolbar, as these are setup
in the correct colours and style.
Landscape versions of each box configuration
are also available. Boxes should not be extended
beyond the length of any page, but instead,
content may flow into a new box on a new page
where necessary.
Quarter Page Boxes
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
green swirl heading
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Half Page Boxes
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
green swirl heading
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Full Page Boxes
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
green swirl heading
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Box Heading
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
• Box bullet point bullet
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
green swirl heading
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
green swirl heading
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
green swirl headingQuarter Page Boxes Half Page Boxes Full Page Boxes
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
Box Heading
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod amet.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 26
ApplicationE D I T A B L E T E m P L A T E S
L A N D S C A P E D I m E N S I O N S
45mm
Main heading style
Subhead style
Document Title – Version Number. Copyright © 2006 Shirlaws. All Rights Reserved. Page 2
10
35mm
47m
m
10
1010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
green swirl heading
Date
October 2006
Author
Margaret Krause
Version
2.0
Change comments
Additional information andutilising new template
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 27
ApplicationL E T T E R H E A D D I m E N S I O N S
U K , N Z & A U S T R A L I A
35mm 70mm 30mm
210mm
20mm 18mm 27.5mm 9.5mm
297mm
14.5mm
7mm
5mm
38.5mm
38.5mm
193.5mm
Shirlaws (UK) Ltd First Floor, 34 Hill Street Richmond, Surrey TW9 1TW
Tel +44 (0)20 8912 0230 Fax +44 (0)20 8912 0231 Web www.shirlaws.biz
REGISTERED IN ENGLAND
REGISTRATION NO. 4955952
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 28
ApplicationB U S I N E S S C A R D D I m E N S I O N S
U K , N Z & A U S T R A L I A
6.4mm
30.10mm 85mm
25.8mm
10.7mm
8mm
9.16mm 18.32mm 27.54mm
4mm
27.54mm 18.32mm 9.16mm
FRONT BACK 55mm
Joe Sample Mob +44 (0) 7836 265 688 [email protected]
Shirlaws (UK) Ltd Third Floor, 34 Hill Street Richmond, Surrey TW9 1TW
Tel +44 (0)20 8912 0230 Fax +44 (0)20 8912 0231 Web www.shirlawscoaching.com
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 29
ApplicationL E T T E R H E A D D I m E N S I O N S
U S
1.4173in 2.8346in 1.2992in
8.5in
0.8071in 0.7087in 1.0827in 0.374in
11in
0.5709in
0.2756in
0.1969in
1.3582in
1.3582in
7.0866in
Shirlaws (USA) Inc 1797 Union Street San Francisco, CA 94123
Tel +1 415 346 6650 Fax +1 415 346 6628 Web www.shirlaws.biz
REGISTERED IN USA
REGISTRATION No. 123 456 789
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 30
ApplicationB U S I N E S S C A R D D I m E N S I O N S
A m E R I C A N S I Z I N G S
Joe SampleMob +1 123 456 [email protected]
Shirlaws (USA) Inc1797 Union StreetSan Francisco, CA 94123
Tel +1 415 346 6650Fax +1 415 346 6628Web www.shirlawscoaching.com
0.2309in
1.42in 3.5in
.9131 in
0.4367in
0.3378in
0.3371in 0.6742in 0.9887in
0.1615in
0.9887in 0.6742in 0.3371in
FRONT BACK 2in
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 31
ApplicationP A P E R S T O C K S
For Uncoated Stocks, for items such as
letterheads or continuation sheets or business
cards, always specify Conqueror CX22 Diamond
White. Business Cards should be printed on
320gsm and letterheads etc on 120gsm.
For Coated Stocks, always specify Novatech
matt, bright white. Novatech should be used for
items such as folders, inserts and any external
marketing material.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 32
PrintingG U I D E L I N E S
4 ALWAYS:
4 Use specified paper stocks
4 Use inks that match to the Pantone®
matching System
4 Adhere to the dimensions in these guidelines
4 Use approved digital artwork
4 Use reputable lithographic printers
4 Insist printers follow these specifications
4 Demand colour matching accuracy
8 NEVER:
8 Use different paper stocks
8 Use the four colour printing process to
reproduce the corporate colours
8 Use non-standard dimensions
8 Use digital printers
8 Use non-approved artwork
8 Accept lower quality to cut costs
8 Accept excuses for sub-standard
print quality
The following examples of printed business cards illustrate the effect of inconsistent print material.
These cards have strayed from the print specifications in these brand guidelines, and the result is a
diminishing of the stature of the Shirlaws brand.
In order to maintain a strong and effective brand presence in the market, we must insist on the
highest standard of print reproduction, and global consistency, by following the specifications
presented in these guidelines.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 33
The Shirlaws BrandA R T W O R K A N D T E m P L A T E S
The Shirlaws brand elements must always
be reproduced from original digital artwork.
Please email Claire Howell if you require any of
these files - [email protected]
Available Artworks
Shirlaws.eps
Shirlaws_CMYK.psd
Shirlaws_CMYK.jpg Shirlaws_RGB.jpg
Shirlaws_RGB.psd
Shirlaws_REV.eps Contextual_Colours.eps
Baby_RGB.jpg
Baby_CMYK.jpg
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 34
ApplicationP O W E R P O I N T T E m P L A T E S
To create professional looking Powerpoint Presentations follow these simple
guidelines in order to maintain our brands consistency.
G E N E R A L R U L E S
• Use only purple and black as your colours for all text. This creates consistency
throughout presentations. Other colours do not display well when projected.
• Do not use an image in conjunction with a diagram. Use one or the other.
• Use the correct cover page and sign-off page. They should both include Shirlaws
Love Business Logo and the Shirlaws baby image.
• If in special circumstances you are required to use any of the additional Shirlaws
colours please use the following RGB colour breakdowns.
• Templates have been created that conform to these guidelines. If you require a copy
please download from the Shirlaws Portal.
For further details please contact Claire [email protected]
PANTONE® 267 C
PANTONE® 158 C
PANTONE® 369 C
Shirlaws Purple
Shirlaws Orange
Shirlaws Green
PROCESS
C = 90M = 100Y = 0K = 0
PROCESS
C = 0M = 50Y = 100K = 0
PROCESS
C = 50M = 0Y = 100K = 0
RGB
R = 85G = 62B = 150
RGB
R = 248G = 155B = 52
RGB
R = 115G = 182B = 76
MATCH TO:
COATED STOCKS UNCOATED STOCKS
OR:
PANTONE®
267 C
PANTONE®
158 C
PANTONE®
369 C
PANTONE® 267 U
PANTONE® 144 U
PANTONE® 376 U
PANTONE®
267 U
PANTONE®
144 U
PANTONE®
376 U
PANTONE®
PANTONE® 199 C
PANTONE® 300 C
Shirlaws Black
Shirlaws Red
Shirlaws Blue
PROCESS
C = 50M = 50Y = 50K = 100
PROCESS
C = 0M = 100Y = 62K = 0
PROCESS
C = 100M = 44Y = 0K = 0
RGB
R = 0G = 0B = 0
RGB
R = 219G = 12B = 65
RGB
R = 0G = 103B = 198
MATCH TO:
COATED STOCKS UNCOATED STOCKS
OR:
PANTONE®
BLACK C
PANTONE®
199 C
PANTONE®
300 C
PANTONE®
PANTONE® 199 U
PANTONE® 300 U
PANTONE®
BLACK
PANTONE®
199 U
PANTONE®
300 U
Process Black C Process Black U
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 35
ApplicationP O W E R P O I N T T E m P L A T E S
C O N T E N T P A G E
( I m A G E & C O P Y )
Heading: Arial Regular 36pt Purple
Body Copy & Bullet points: Arial Regular 21pt Black
Do not use an image in conjunction with a diagram.
Use one or the other.
T I T L E P A G E
Body Copy: Arial Regular 12pt Purple
To be used at the start of every presentation
C O N T E N T P A G E
( C O P Y O N L Y )
Heading: Arial Regular 36pt Purple
Body Copy & Bullet points: Arial Regular 21pt Black
Do not move the positioning of the type from the
templates. This will ensure consistency across all slides.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 36
ApplicationP O W E R P O I N T T E m P L A T E S
D I A G R A m P A G E
Heading: Arial Regular 21pt Purple
Diagram should be centered on the page
S I G N - O F F P A G E
To be used at the end of every presentation
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 37
ApplicationI N V I T E S A N D F L Y E R S
Shirlaws Invites and flyers are usually sent out in PDF format the invites should be
based on the example shown below.
When the Shirlaws logo appears alone it should sit top left 10 mm from the page
edge. When the Shirlaws logo is used in conjunction with another partner or
client logo they must be separated by a dividing line 100% Black 0.25 mm stroke
weight 20 mm length. There should be no other text or graphics in that logo area.
The body copy for all invites should be Helvetica Neue 45 light, 11.5pt with
16 pts leading. The suggested word count is approximately 250 words.
The artwork should then be generated into a High Res PDF and should contain
links for the map in location section using www.streetmap.co.uk
When Wednesday 21st May 2008 4pm - 6pm with drinks and canapés to follow
Location Hampton Court. Hampton Wick, Kingston-upon-Thames Surrey, KT1 4AD
Click here for map
Contact Nikolai Vega [email protected] Telephone 08455 852 037
HSBC would love to invite you to a special afternoon workshop at which James McCarthy, leading business coach, will speak about Succession for your Business.
Succession planning is not just undertaken at or near the point of retirement. It is never too early to lay the groundwork for a successful transition. And it is not just the sale of a business. Goals and objectives should be set, and a series of processes developed to support these.
At this workshop you will learn:
• How to value your business
• How to document a Succession Strategy
• How to plan for Internal and External Succession, and
• How to know the 5 key elements in business that can increase Equity on Sale
Shirlaws was founded in 1999 by Darren Shirlaw and quickly became one of the fastest growing business coaching companies in the world. Today Shirlaws is established in the UK, USA, Australia, New Zealand and Iberia.
Who should attend?
Chief Executives & Managing Directors
Managing Partners
Key Managers in owner managed businesses
How to Build Value in Your Business
Sustain growth in your business and discover the differences between growth in profit, margin and capacity.
40 m
m
When the Shirlaws logo is used in conjunction with another partner or client logo they must be separated by a dividing line 100% Black .25 mm stroke weight 20mm length
Please see the following page for a larger example
52 m
m10
mm
50 mm10 mm 50 mm
Clic
k he
re -
shou
ld li
nk to
ww
w.s
treet
map
s.co
.uk
w
hen
the
PD
F in
vite
is
sent
out
See details on the next page for ban-ner and title guidelines
Use type in a creative way by highlighting key
words in the message
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 38
When Wednesday 21st May 2008 4pm - 6pm with drinks and canapés to follow
Location Hampton Court. Hampton Wick, Kingston-upon-Thames Surrey, KT1 4AD
Click here for map
Contact Nikolai Vega [email protected] Telephone 08455 852 037
HSBC would love to invite you to a special afternoon workshop at which James mcCarthy, leading business coach, will speak about Succession for your Business.
Succession planning is not just undertaken at or near the point of retirement. It is never too early to lay the groundwork for a successful transition. And it is not just the sale of a business. Goals and objectives should be set, and a series of processes developed to support these.
At this workshop you will learn:
• How to value your business
• How to document a Succession Strategy
• How to plan for Internal and External Succession, and
• How to know the 5 key elements in business that can increase Equity on Sale
Shirlaws was founded in 1999 by Darren Shirlaw and quickly became one of the fastest growing business coaching companies in the world. Today Shirlaws is established in the UK, USA, Australia, New Zealand and Iberia.
Who should attend?
Chief Executives & managing Directors
managing Partners
Key managers in owner managed businesses
How to Build Value in Your Business
Sustain growth in your business and discover the differences between growth in profit, margin and capacity.
40 m
m
When the Shirlaws logo is used in conjunction with another partner or client logo they must be separated by a dividing line 100% Black .25 mm stroke weight 20mm length
52 m
m10
mm
55 mm
10 mm
40 mm
Clic
k he
re -
shou
ld li
nk to
ww
w.s
treet
map
.co.
uk
whe
n th
e P
DF
invi
te i
s se
nt o
ut
Wor
d C
ount
- ap
prox
imat
ely
250
See details on the next page for banner and title guidelines
Use type in a creative way by highlighting key
words in the message
This type stack can be removed if needed but only if crucial to the message
How to Build Value in Your Business
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 39
How to Build Value in Your Business
Single Line Text Position
Design a Succession plan for Your Business
52 m
m
1025
mm
17 m
m
155 mm55 mm
ApplicationI N V I T E S A N D F L Y E R B A N N E R
A Closer look at the Invite banners
These use both the primary and secondary Shirlaws colours and
should be chosen to best suit the message and associated image.
The Title should always appear in white using the typeface Barmeno
Regular 40pts with 45pt leading. The title should not exceed two lines.
SHIRLAWS BRAND GUIDELINES – V8.0 Copyright © 2012 Shirlaws. All Rights Reserved. Page 40
ApplicationW E B B A N N E R S
All banners must have the Shirlaws coloured
bar at the top and the Shirlaws baby and
logo at the base. If you are unable to do this
please refer to the logo usage on page 7.
Any web based communication should use
the RGB breakdowns suggested on page 9.
Skyscraper (Portrait) banners are the
preferred format for web banners as they
allow the Shirlaws baby to look up at the
message being communicated.
Copy should be kept to a minimum to allow
for sufficient use of white space.
Skyscraper