April 21-22, 2010 San Antonio, TX
Boost Efficiency and Control with Web2PrintCGXSolutionsDoug Stemet and Jessica Lea
The internet is bridging the gap between digital content and commercial print production.
Learning how to build a powerful online marketing resource can save money and drive revenues by: •streamlining print procurement•improving access to marketing collateral •enabling customization while maintaining brand standards
introductions
Introductions• Doug Stemet, Technical Sales Director, CGXSolutions• Jessica Lea, Technical Sales Director, CGXSolutions
why Web2Print
Streamline Print• Reduce waste in time, touches and unnecessary
communication
Improve Access to Marketing Collateral• Empower your internal customers through controlled access
Simultaneous Customization & Control• Allow personalization while maintaining brand standards, both in
design and production, ensuring a strong brand and image for your company
streamlining print
What to look for• An Interface that matches your corporate culture• Web-based application for 24/7 access from anywhere in the
world• Proof file and Production file created automatically, reducing
manual interaction and errors• Robust reporting features that allow administrative oversight• Automated system communications that push the right
information to the right stakeholder• Flexible production options: Digital and Offset, Print-on-Demand
and Inventory• Application + Production under one solution
improve access to collateral
What to look for• Customizable user experience
• Configurable user accounts – customizable access for eah profile
• Controllable access to products, business rules, payment options, approval needs, etc.
• Inventory controls to maintain appropriate levels of inventory
• Full checkout process with shopping cart feature
customization & control
What to look for• Approval Process that can be flexible to your business structure
• Customization capabilities that allow the flexibility to control all elements of the versioning experience by the user
• The ability to integrate data into the customization process
• Online real-time proofing
questions to consider
Workflow Design Considerations• Who are your users?
• What will they have access to?
• Should they be able to customize the collateral?
• How will they access the application?
• What administrative controls are needed?
Web2Print live
Web2Print examples
• Convergence marketing utilizing Web, Email and Print
• Versionable custom marketing collateral.
• Creating one-to-one print marketing online with variable data
April 21-22, 2010 San Antonio, TX
Boost Efficiency and Control with Web2PrintCGXSolutionsDoug Stemet and Jessica Lea