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Collaborative innovation between Automotive and IT industry.
Dr. Joachim G. TaiberInformation Technology Research Center
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BMW Group.Innovative brands.
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Innovation by IT.IT is an innovation factor both in the vehicle and in automotive business processes.
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The digital lifestyle.IT is impacting our personal and business lifestyle.
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The traditional Automotive supply chain.Is part oriented and IT is used to optimize the supply chain processes.
Source: Activplant
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The new Automotive supply chain.Is used to deliver software, IT services and digital content to the “connected vehicle”.
The “connected vehicle”
Location basedservices
TelediagnosticsAccess to corporate data and applications/services in the corporate network
Mobile payment for digital content, software and IT services
Access to private data/applications/services in the home network
Access to public data/application/services in an personalized rendering format in the cloud
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The new role of the enterprise IT.The enterprise IT becomes a critical element in delivering services to the “connected vehicle” The “connected
vehicle”
Enterprise IT as “corporate cloud”
Connected devicesHomenetwork as
“private cloud”WWW as
“public cloud”
Access to corporate IT services (vehicle diagnostics, customer data, hosted services for the customer, provider of trusted digital content and software, vehicle related data)
Access to vehicle systems and onboard information
Access to driver specific data and device-specific applications and services
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The new innovation partnership.Business and IT as innovation partners.
Source: Gartner
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BMW Group‘s approach to innovate via IT.Active Innovation Management (AIM).
The main goals of AIM are:
• To identify co-related business and IT innovations at an early stage
• To assess the potential of these innovations in close collaboration between business and IT
• To assign innovation projects to suitable research locations
• To transfer innovations to working solutions in the business
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Active Innovation Management.Key issues addressed by AIM.
AIM is trying to reach the main goals by:
• Implementing cross-functional IT scouting
• Cooperation with innovative IT companies
• Defining IT research focus areas
• Bundling resources to work on IT innovations
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The Information Technology Research Center. ITRC is used as a location for AIM.
IT data center
IT research facility
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BMW Group‘s innovation network in the USA.The ITRC is the latest node in the innovation network.
Technology Office
Palo Alto
Technology Office
Palo Alto
Design Works
Newbury Park
Design Works
Newbury Park
ITRCGreenville
ITRCGreenville
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The BMW plant.The ITRC is located close to the BMW plant.
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BMW‘s partnership with Clemson University.The International Center of Automotive Research (Groundbreaking in 2003).
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BMW‘s partnership with Clemson University.The ITRC was the first building on ICAR (2005).
15min to plant (W10)
I-85
ICAR: International Center of Automotive Research
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BMW‘s footprint on ICAR.ITRC and Graduate Engineering Center (GEC).
Quelle: CU-ICAR
ITRC
GEC
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The challenge in 2005.Establish the ITRC as innovation platform both for business & IT.
ITRC
GEC
2005
Build the network,fill the project pipeline, prepare operations, test concept with smallprojects
2006
Implement projects, start offering research services, negotiate research partner agreements, positionITRC
2007
Transition from start-up phase intooperational mode,settle framework &processes
2008 ff
Establish the ITRC aspermanent innovation platform for Business & IT within the BMW Group organization
Excellent relation-ship with Clemson
Respected project partner of Business& IT within BMW
1st class addressfor IT industry to
work with
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Bridging the worldsof Automotive Engineering
and Information Technology
Let BMW Group leverage onthe powerful and innovativeNorth American IT industry
Strengthen BMW Group’scapability to work cross-
functionally and distributed
Increase the agility of the business and IT by doing joint
research with IT vendors
Support the convergence ofVehicle IT and Business IT
Help ICAR to get a world-classplayer both in academia and
industry
ITRC
Driven by BMW Group’sbusiness needs
Driven by academia’sresearch interests
Driven by IT supplier’sinnovations
Driven by short- tomidterm implementation opportunities (1-3 years)
The Information Technology Research Center.What is the value contribution of the ITRC?
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IT Research Office
Identifies, helps initialize andsupports ITRC projects and integrates project partners
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IT partner companies*
AIM focus areas
*current list of partnerships in IT research includes Apple, CA, Cisco, HP, IBM, Intel, MS, Oracle, SAP, Sprint
The Information Technology Research Center.A US-based IT innovation platform.
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Active Innovation Management.IT research areas.
• Emerging technologies & trends• Data management• Collaboration• Car2infrastructure• High Performance Computing• Security & Privacy• Portals & site technology• Virtualization including servers & storage• Mobile & wireless technologies• Media & communication• Consumer electronics & entertainment
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Primary benefits for ITRC partner
Early involvement in research and build project activities of strategic relevance
Improved involvement of the US R&D and project service organization by assigningUS-based key experts to ITRC projects
Lower project cost due to US locationversus overseas engagement
Use of the ITRC as communication platformfor IT innovation
Primary benefits for BMW Group
Improved access to key knowledge by working with US-based IT companies on US ground
Acceleration of adoption of new IT methodsand standards into the BMW Group
Local availability of BMW business and IT know-how
Better use of joint project funding opportunities in key technology areas
Key success factors
– Strong focus on concrete projects that bring tangible value to the business (no high level research)
– Apply professional project management methods (project reporting/tracking/monitoring)
– Secure sponsoring & commitment of senior management to support project initiatives and allocate resources
– Develop a solid framework of templates where legal and procurement issues are properly addressed
The Information Technology Research Center. Mutual benefits & key success factors in a collaborative research approach.
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University & IT Partner
Resources
University & IT Partner
Resources
Research Associatesincl. PhD
Research Associatesincl. PhD
Management Team
Management Team
The ITRC model.Team & project structures.
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User Help Function | UMPC and Mac
Crion Table/Collaboard vPro for Enterprise Management SAP on Intel (Windows and Linux) Server Virtualization Integration of 802.11n in the
BMW infrastructure WiMAX Communication “B2V”
Doing Proofs of Concept (PoC‘s) is a key service at the ITRC.Examples.
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• The Automotive ecosystem will change – by bringing IT services to an “always on” vehicle requires a new supply chain of IT service providers, IT application providers and IT content providers
• By providing IT services to the customer in the vehicle new business models and revenue streams can be realized
• The role of the Enterprise IT is to make sure that the IT services are delivered to the connected vehicle in a reliable, robust and secure manner
The role of IT in re-inventing the Automotive business model. Connecting IT services to the vehicle.
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Imprint
BMW Group
Communication BMW Group IT
80788 München
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Bayerische Motorenwerke Aktiengesellschaft, München
©2008 Bayerische Motorenwerke Gesellschaft
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