OverviewOverview
Definition Why should you blog? How to Start a Blog? Case Studies Host your Own Blog
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A blog or a weblog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts").
Blog is like your online personal diary or journal.
It is a place to share your thoughts and passion and a way to express yourself to the world.
Blogging is the act of writing a post for a blog.
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What are blogs?What are blogs?
Improve customer engagement:Directly promote products, services and eventsBuild relationships with clients and customers
- Get feedback and suggestions from clients- Build trust
Build authority and brand awareness: Share information and expertisePromote company vision and developments
Support SEO and SMM
Why should you Blog?Why should you Blog?
How to start a Blog?How to start a Blog?CHOOSE YOUR PLATFORMoWord Press- Plenty of options for customization, popular, opt for self
hosting and own domain or host on WordPress.com e.g. sgpc.wordpress.com
oBlogger - By Google. Good for text, one of the first blogging platforms, less customizing available, use your own domain name
oTumbler- By Yahoo. Great for images, use your own domain name
oMedium- Started by Twitter founders. Less customizing options, nice user interface, a great place to showcase your content to a large audience.
oLinkedIn Influencers- Blog right within LinkedIn on your profile page. If you have a strong LinkedIn network this is one way to engage it.
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How to start a Blog?How to start a Blog?DECIDE WHAT YOU ARE GOING TO BLOG ABOUT oPick a blog topic- Is there anything you enjoy or are really
passionate about?
oFind your niche (specialization)
Spy on your competition
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Case StudiesCase StudiesTriveni Sarees- http://trivenifashions.wordpress.com
G3 - http://styleblog.g3fashions.in
Rajgreen Group of Companies- http://www.rajgreen.co.in/blog
August Infotech- http://shareit.augustinfotech.com
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