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THE MARKETING CELL OF
IIM L
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Youve read the books on the highest shelf of your
library. You probably begin your day by reading 10
blogs written by renowned spokesmen. And surely
congratulations on making it to one of Indias best
MBA College, but why is a thought of incomplete-
ness still lingering in your head? Why does it seem
that although success has been achieved at every
stage yet not enough? May be just because you
dont live life the way you wish.
To be alive both your heart and soul need to be
holding hands. The dreams that you set should
come to life. To complete your dreams you need
a chance. The chance that could help you change
the way people look at you and make a million
souls smile. Bindaas Andaaz is giving you that
chance to make a reason for life kyunki zindagi
na milegi dobara. So put down all your gyaan to
prove ki Zinda ho tum.
Zinda Ho Tum
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2. Corporate and Franchisee businesses
For corporate customers we set up customised
online print ordering portal to help provide a faster
and cost effective way for a company to order,
manage and track printed business communica-
tions. All of their materials are loaded onto an
online catalogue where designated users could
select and order what they need. This helps them
in better brand control, reporting and cost control.
3. Educational institutes
We address design, print and merchandise
requirements in premium business schools and
International schools. Using an online module for
yearbooks we make it easy for students to design,
collaborate and print yearbooks.
Phase 1
Printbindaas is looking for new, innovative
marketing ideas for the business.
Each team should pick up one of the Business
lines or one product offered by Print Bindaas and
propose a marketing plan followed by the rational
for the marketing plan. Please make a note that
you can propose more than one marketing plan
but depth is more important than the breadth.
Format of the response should be
Business Line ( one of the above)
Dene the 7Ps
Marketing plan ( not more than 3 ideas).
Benets of each plan ( Not more than 80 words
for each plan)
You can elaborate by way of examples. Your
submission should not be more than 2 pages.
Word count : 1000 words
The Event
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Phase 2
The selected team would be asked to explain the
way the proposed Business line / product could be
promoted. .
Format of the response should be
Ideas to promote the Business Line (the one you
have selected)
Media selection for the promotion
Benets for each medium selected
Budgeting for the selected media
The lower the budget the greater are the chances
of you being in the nal list. However the decision
would be take on the basis of the media selection,
effectiveness of the medium and the budgeting
Word count : 5000 words
Phase 3
The deserving team would be provided with a
budget to execute their idea.
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Perks
First Prize : Rs.10,000/-
Second Prize : Rs.5000/-
Summer internship and PPIs
Live projects to Top 5 teams in which they
would be involved in the implementation
of their own proposed strategy for Printbindaas
And freebies for nalists
Note: The details for the Phase 2 and Phase 3 would be provided to the team on selection.
Rules
A team should consist of 1-3 members each.
There is no limit to the number of entries that
can be received from a particular institute or
university Competition is open to both rst and
second year MBA Students. However a mix of
rst and second year students cannot
be formed.
One person cannot be a part of more than
one team.
Each team can submit only one entry for
the competition.
Members of a single team can also belong to
separate B-schools.
Send in your entries at
with the subject in format as below:
< COLLEGE>, , ,
Disclaimer
Judges decision would be nal and would be
binding on all participants. It may not be
challenged by any jurisdictions or authority for
any reason whatsoever.
If you provide information that is untrue,
inaccurate or incomplete, Bindaas Andaaz
Competion has the right to suspend or
terminate your participation in the even without
further obligation to you.
The idea once submitted by a participant,
becomes the property of Printbindaas Pvt Ltd.
The company then holds the right to use
these ideas, and the participant should accept
this without expecting additional compensation
of including his/her name and/or likeness and/
or voice/photograph and/or municipality, state
and nation of residence and/or details included
in submission if Printbindaas.com uses these
ideas for promotion and/or advertising
purposes in any manner and in any medium
(Including without limitation, radio
broadcast, newspapers and other publications
and in television or lm releases, slides,
video tape distribution over the internet and
picture date storage) which the
company may feel appropriate.
Phase Details Entry date Close date Results
Phase 1 Dene the 7Ps - 15th Aug. 18th Aug.15 Teams would beshortlisted for thePhase 2
Phase 2 Promote 18th Aug. 22nd Aug. 25th Aug.and Advertise 5 Teams make it for
the nal phase.
Phase 3 Execute 22nd Sep. 10th Sep. 15th Sep.he winner
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Contact Kishor at
+91 9860488652