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THE MARKETING CELL OF

IIM L

You’ve read the books on the highest shelf of your

library. You probably begin your day by reading 10

blogs written by renowned spokesmen. And surely

congratulations on making it to one of India’s best

MBA College, but why is a thought of incomplete-

ness still lingering in your head? Why does it seem

that although success has been achieved at every

stage yet not enough? May be just because you

don’t live life the way you wish.

To be alive both your heart and soul need to be

holding hands. The dreams that you set should

come to life. To complete your dreams you need

a chance. The chance that could help you change

the way people look at you and make a million

souls smile. Bindaas Andaaz is giving you that

chance to make a reason for life kyunki ‘zindagi

na milegi dobara’. So put down all your gyaan to

prove ki ‘Zinda ho tum’.

Zinda Ho Tum

Introduction of our businessE-marketing has been an effective tool for Print-

bindaas. Ever since its inception, it has rocked the

web world by creating online marketing opportuni-

ties. Printbindaas is an online portal with Web-

2print technology offering marketing, branding

and print solutions.

Our key business1. SME and Professionals:

Using our Web-to-print technology, SME custom-

ers are able to easily design and order thousands

of customised print products. These products

vary from stationary such as visiting cards, letter

heads, and envelopes to marketing material such

as posters, brochures and leaflets. Besides this it

offers corporate greetings which are difficult to find

otherwise with themes such as “customer retention

cards”, “employee motivation cards” etc.

BriefBindaaz Andaaz’11 is the platform which allows

you to think differently and put your MBA gyaan to

some use. So get started with the litmus test for all

you have studied so far. The inspiration for us this

year is Zindaagi Na Milegi Dobaraa. Three friends

from various walks of the professional life comes

together to live a moment. So put down all your

gyaan to prove ki ‘Zinda ho Tum’.

Term “marketing mix” means the factors that a

Marketeer can manipulate to influence the sales

for their product. Some people may think that in-

fluencing demand means only increasing demand.

This is a mistake because occasions may arise

when a marketing person will have to act to reduce

the demand for their product. PB Marketeers have

proved the same using their marketing strategy.

Early marketing teachers presented the market-

ing mix as 4Ps. Later thinking held that these 4Ps

are good enough for physical goods only and that

there was the need to enlarge the marketing mix

to care of services. Thus 3 new Ps were added to

the marketing mix, making 7Ps for services.

2. Corporate and Franchisee businesses

For corporate customers we set up customised

online print ordering portal to help provide a faster

and cost effective way for a company to order,

manage and track printed business communica-

tions. All of their materials are loaded onto an

online catalogue where designated users could

select and order what they need. This helps them

in better brand control, reporting and cost control.

3. Educational institutes

We address design, print and merchandise

requirements in premium business schools and

International schools. Using an online module for

yearbooks we make it easy for students to design,

collaborate and print yearbooks.

Phase 1

Printbindaas is looking for new, innovative

marketing ideas for the business.

Each team should pick up one of the Business

lines or one product offered by Print Bindaas and

propose a marketing plan followed by the rational

for the marketing plan. Please make a note that

you can propose more than one marketing plan

but depth is more important than the breadth.

Format of the response should be

• Business Line ( one of the above)

• Define the 7Ps

• Marketing plan ( Not more than 80 words for

each plan and not more than 3 ideas).

• Benefits of each plan ( Not more than 80 words

for each plan)

You can elaborate by way of examples. Your

submission should not be more than 2 pages.

The Event

Phase 2

The selected team would be asked to explain the

way the proposed Business line / product could be

promoted. .

Format of the response should be

• Ideas to promote the Business Line (the one you

have selected)

• Media selection for the promotion

• Benefits for each medium selected (Not more

than 80 words for each plan)

• Budgeting for the selected media

The lower the budget the greater are the chances

of you being in the final list. However the decision

would be take on the basis of the media selection,

effectiveness of the medium and the budgeting

Phase 3

The deserving team would be provided with a

budget to execute their idea.

Perks

• First Prize : Rs.10,000/-

• Second Prize : Rs.5000/-

• Summer internship and PPIs

• Live projects to Top 5 teams in which they

would be involved in the implementation

of their own proposed strategy for Printbindaas

• And freebies for finalists

Note: The details for the Phase 2 and Phase 3 would be provided to the team on selection.

Phase Details Entry date Close date Results

Phase 1 Define the 7Ps - 15th Aug. 18th Aug. 15 Teams would be shortlisted for the Phase 2

Phase 2 Promote 18th Aug. 22nd Aug. 25th Aug. and Advertise 5 Teams make it for the final phase.

Phase 3 Execute 22nd Sep. 10th Sep. 15th Sep. he winner

Rules

• A team should consist of 1-3 members each.

There is no limit to the number of entries that

can be received from a particular institute or

university Competition is open to both first and

second year MBA Students. However a mix of

first and second year students cannot

be formed.

• One person cannot be a part of more than

one team.

• Each team can submit only one entry for

the competition.

• Members of a single team can also belong to

separate B-schools.

Send in your entries at

bindaasandaaz@prinbindaas.com

with the subject in format as below:

< COLLEGE>, <PHASE>, <TEAM NAME/

PARTICIPANTS NAME>, <YEAR 1/2>

Disclaimer

• Judges decision would be final and would be

binding on all participants. It may not be

challenged by any jurisdictions or authority for

any reason whatsoever.

• If you provide information that is untrue,

inaccurate or incomplete, Bindaas Andaaz

Competion has the right to suspend or

terminate your participation in the even without

further obligation to you.

• The idea once submitted by a participant,

becomes the property of Printbindaas Pvt Ltd.

The company then holds the right to use

these ideas, and the participant should accept

this without expecting additional compensation

of including his/her name and/or likeness and/

or voice/photograph and/or municipality, state

and nation of residence and/or details included

in submission if Printbindaas.com uses these

ideas for promotion and/or advertising

purposes in any manner and in any medium

(Including without limitation, radio

broadcast, newspapers and other publications

and in television or film releases, slides,

video tape distribution over the internet and

picture date storage) which the

company may feel appropriate.

Contact Kishor at

kishor@printbindaas.com or

+91 9860488652