Big Data AnalyticsBig Data AnalyticsDelivering The Predictive Enterprisee e g e ed ct e te p se
Mike MaxeyMike MaxeyGreenplum, A Division of EMC
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APPLICATIONSAPPLICATIONSHAVE BEEN THECENTER OF GRAVITYHAVE BEEN THE
Application > Data
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Application > Data
Gravity Created Dedicated Infrastructure
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The New NormalDATA DEVICES
LawIndividuals
EmployersLawEnforcement
Marketers
EmployersAnalyticServices
Advertising
Websites
InformationBrokers
INTERNETINTERNETINTERNETMEDICALMEDICALMEDICAL
DataUsers/Buyers
DataAggregators
GOVERNMENTGOVERNMENTGOVERNMENT RETAILRETAILRETAIL
Media
DeliveryServicesGovernment
PrivateInvestigators
/Lawyers
CatalogCo-ops
ListBrokers
CreditBureausMedia
Archives
FINANCIALFINANCIALFINANCIALPHONE/
TVPHONE/
TVPHONE/
TV
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BanksServices
Th Di i l U i Will G 20X i 10 Y Mass of Data is GrowingThe Digital Universe Will Grow 20X in 10 Years
35 ZETTABYTES2020 35 ZETTABYTES35,000,000,000,000,000,000,0002020
1.8 ZB2011
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Source: IDC, Digital Universe Study, June 2011
Ti M D 10GB S dMoving Data is ImpracticalTime to Move Data at 10GBe Speed
101PB
14
10DAYS1PB
1TB 14MINS
1GB 01SECS
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SECS
IS THE NEWIS THE NEWCENTER OF GRAVITY
Data > Application
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Data > Application
big•data \ when volume, velocity and i f d d variety of data exceeds an
organization’s capacity for accurate and timely decision-making
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WHAT DOESWHAT DOESIT TAKE?IT TAKE?
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1. New Applications
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2. Data Science
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data•science\ art of mathematically hi i d d i sophisticated data engineers
delivering insights from data into business decisions and systems
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Big Data Requires Data Science
Data ScienceHigh
• Predictive analysis• What if…..?
g
D t
Business Intelligence • Standard reporting
BUSINESS VALUE
Business
Data Science
Standard reporting• What happened?
Business Intelligence
Low
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FuturePast TIME
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10 Years Of Patient History
Saving Lives and Money With Data Science
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3. The Right Platform
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MPP Databases
10-100x 1/10th@10 100xbetter performance
1/10ththe EDW cost@
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“What used to take 24 hours on Oracle, I can do in less than 10 minutes on Greenplum.”
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eOut Of The Box Functionality
Enterprise Tera
byt
e p seData
WarehouseMPP Databasest
Per
T
Hadoop
Cos
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hadoop\ programmatic batch processing at scale.
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“We offloaded transformations to Hadoopand saved money on day one” and saved money on day one
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IT TAKES MORE THAN
ONE TOOL
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Big Data Requires a Unified Platform
People3 COLLABORATION &PRODUCTIVITY
RICH SQL & APPLICATION SUPPORT 2
People3 PRODUCTIVITY
RICH SQL & APPLICATION SUPPORT Tools2
STRUCTURED UNSTRUCTUREDData11
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32,500,000,000 Interactions / Day
Created Five New Products In The First Week
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GREENPLUM DELIVERSGREENPLUM DELIVERS
THE PREDICTIVEENTERPRISE
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The Platform
Data Science
ApplicationD l tDevelopment
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TOP 3 STEPSON YOUR JOURNEY TO THE ON YOUR JOURNEY TO THE PREDICTIVE ENTERPRISE
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11Invest in peopleInvest in people,
technology,and your owncommitment.
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22Have a dataHave a data
strategy.Model less, ,
iterate more.
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33Put allPut all
your datato work.
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GETGETSTARTEDSTARTEDTODAY
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EMC.com/HumanFace
HumanFaceOfBigData.com
@FaceOfBigData
#HFOBD
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