Big Data AnalyticsBig Data AnalyticsDelivering The Predictive Enterprisee e g e ed ct e te p se

Mike MaxeyMike MaxeyGreenplum, A Division of EMC

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APPLICATIONSAPPLICATIONSHAVE BEEN THECENTER OF GRAVITYHAVE BEEN THE

Application > Data

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Application > Data

Gravity Created Dedicated Infrastructure

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The New NormalDATA DEVICES

LawIndividuals

EmployersLawEnforcement

Marketers

EmployersAnalyticServices

Advertising

Websites

InformationBrokers

INTERNETINTERNETINTERNETMEDICALMEDICALMEDICAL

DataUsers/Buyers

DataAggregators

GOVERNMENTGOVERNMENTGOVERNMENT RETAILRETAILRETAIL

Media

DeliveryServicesGovernment

PrivateInvestigators

/Lawyers

CatalogCo-ops

ListBrokers

CreditBureausMedia

Archives

FINANCIALFINANCIALFINANCIALPHONE/

TVPHONE/

TVPHONE/

TV

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BanksServices

Th Di i l U i Will G 20X i 10 Y Mass of Data is GrowingThe Digital Universe Will Grow 20X in 10 Years

35 ZETTABYTES2020 35 ZETTABYTES35,000,000,000,000,000,000,0002020

1.8 ZB2011

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Source: IDC, Digital Universe Study, June 2011

Ti M D 10GB S dMoving Data is ImpracticalTime to Move Data at 10GBe Speed

101PB

14

10DAYS1PB

1TB 14MINS

1GB 01SECS

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SECS

IS THE NEWIS THE NEWCENTER OF GRAVITY

Data > Application

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Data > Application

big•data \ when volume, velocity and i f d d variety of data exceeds an

organization’s capacity for accurate and timely decision-making

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WHAT DOESWHAT DOESIT TAKE?IT TAKE?

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1. New Applications

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2. Data Science

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data•science\ art of mathematically hi i d d i sophisticated data engineers

delivering insights from data into business decisions and systems

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Big Data Requires Data Science

Data ScienceHigh

• Predictive analysis• What if…..?

g

D t

Business Intelligence • Standard reporting

BUSINESS VALUE

Business

Data Science

Standard reporting• What happened?

Business Intelligence

Low

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FuturePast TIME

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10 Years Of Patient History

Saving Lives and Money With Data Science

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3. The Right Platform

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MPP Databases

10-100x 1/10th@10 100xbetter performance

1/10ththe EDW cost@

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“What used to take 24 hours on Oracle, I can do in less than 10 minutes on Greenplum.”

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eOut Of The Box Functionality

Enterprise Tera

byt

e p seData

WarehouseMPP Databasest

Per

T

Hadoop

Cos

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hadoop\ programmatic batch processing at scale.

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“We offloaded transformations to Hadoopand saved money on day one” and saved money on day one

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IT TAKES MORE THAN

ONE TOOL

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Big Data Requires a Unified Platform

People3 COLLABORATION &PRODUCTIVITY

RICH SQL & APPLICATION SUPPORT 2

People3 PRODUCTIVITY

RICH SQL & APPLICATION SUPPORT Tools2

STRUCTURED UNSTRUCTUREDData11

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32,500,000,000 Interactions / Day

Created Five New Products In The First Week

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GREENPLUM DELIVERSGREENPLUM DELIVERS

THE PREDICTIVEENTERPRISE

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The Platform

Data Science

ApplicationD l tDevelopment

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TOP 3 STEPSON YOUR JOURNEY TO THE ON YOUR JOURNEY TO THE PREDICTIVE ENTERPRISE

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11Invest in peopleInvest in people,

technology,and your owncommitment.

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22Have a dataHave a data

strategy.Model less, ,

iterate more.

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33Put allPut all

your datato work.

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GETGETSTARTEDSTARTEDTODAY

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EMC.com/HumanFace

HumanFaceOfBigData.com

@FaceOfBigData

#HFOBD

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