TECH BRANDSon Social Media
Oct 01 2015 - Dec 31 2015
Tech Brands: Social Media Report
This report looks at how
Tech Brandsperformed on social media between
October 1st – December 31st, 2015
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Intel had the largest fan base of 25,190,016 while IBM showed the highest fan growth of 5.71%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Gro
wth
%
Number of Fans
IBM Adobe Cisco Juniper Networks Intel Oracle Salesforce
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Salesforce Adobe IBM Cisco Oracle Intel Juniper Networks
Egypt United States Countries < 2% Mexico Pakistan Canada Other Countries Japan United Kingdom India
Fans - Geography
Juniper Networks had the highest PTAT of 2.96% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fan
s)
Average Number of Fans
IBM Adobe Cisco Juniper Networks Intel Oracle Salesforce
Conversations
Cisco published the greatest number of posts (232). IBM had the highest average engagement, with a score of 839.
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800 900
IBM
Adobe
Cisco
JuniperNetworks
Intel
Oracle
Salesforce
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Intel received the most number of Likes (1,388,180), Intel got the most number of Comments (9,340) and Intel had the most number of Shares (27,694).
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
IBM
Adobe
Cisco
Juniper Networks
Intel
Oracle
Salesforce
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsIBM
23-DEC-15, WED 11:17AM
Explore the more than 100 IBM MobileFirst for iOS apps, available exclusively for iPhone, iPad, and ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 32,986 319 1,632 Positive
IBM
15-DEC-15, TUE 10:56AM
Today we opened the doors to the world headquarters for our IBM Watson Internet of Things business i ..
Cisco
23-NOV-15, MON 6:00PM
Hackers are gearing up for the holidays. See what cybersecurity precautions retailers should take in ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 169,371 3,430 13,642 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 24,933 342 4,026 Positive
Most Engaging Brand PostsJuniper Networks
10-OCT-15, SAT 10:55AM
New to OpenStack firewall? Here's what you need to know.
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 2,614 44 501 Positive
Juniper Networks
29-OCT-15, THU 10:33AM
Celebrating the hard work of all security engineers during Cyber Aware month!
Cisco
28-OCT-15, WED 11:22AM
#CountryDigitization is more than connected lights & smart parking. NYT Best Selling Author Rahaf Ha ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
999 1,068 19 525 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
996 18,926 79 757 Positive
Intel's Facebook Page saw the highest number of Fan posts (2,991).
0 500 1000 1500 2000 2500 3000 3500
IBM
Adobe
Cisco
Juniper Networks
Intel
Oracle
Salesforce
Number of Fan Posts
Fan Posts
Juniper Networks received the highest percentage of Positive Sentiment (35.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Adobe
Cisco
Juniper Networks
Intel
Negative Neutral Positive
Sentiment Analysis
Adobe responded to the highest percentage of Fan posts (8.02%).
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0 1000 2000 3000 4000 5000 6000
% o
f F
an
Po
sts
Bra
nd
Res
po
nd
ed
to
Average Response Time (mins)
Adobe Cisco Juniper Networks Intel
Brand Responses
Cisco published the most with 232 posts, among the brands.
13%
10%
9%
8%
14%
14%
32%
Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco
Share Of Voice – Volume of Posts
Intel received the largest volume of Likes (1,388,180), among the brands.
2% 0%0%
15%
0%
80%
3%
Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco
Share Of Voice – Likes
Intel received the largest volume of Comments (9,340), among the brands.
5%
1%2%
30%
2%
53%
7%
Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco
Share Of Voice – Comments
Intel received the largest volume of Shares (27,694), among the brands.
6%
1% 2%
36%
1%
43%
11%
Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco
Share Of Voice – Shares
During this time period, #MWC16 was the most engaging run by Intel. Intel published the most (7) in its #MWC16 campaign.
0 1 2 3 4 5 6 7 8
0 50 100 150 200 250
#IBMiX(IBM)
#PillowTalk(Adobe)
#WEF16(Cisco)
NO DATA(JuniperNetworks)
#MWC16(Intel)
#JavaOne4Kids(Oracle)
#SalesforceCarols2015(Salesforce)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
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Analysis of
OracleFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
535,845 10,882 2.07% WorldwideMostly Older, Female and
Attached.
Oracle
Engagement Score
68
Total Posts
65
Total Likes
4,362
Total Comments
445
Total Shares
1,075
BRAND POSTS
Brand Overview
518K
520K
522K
524K
526K
528K
530K
532K
534K
536K
538K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
535,845
New Fans
10,882
Engagement
0
250
Oracle had an average engagement score of 68 and a highest of 157.
Community Analysis
Oracle fans are mostly Older, Female and Attached. Oracle fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
38%
63%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 40K 80K 120K 160K
India
United States
Egypt
Brazil
Pakistan
Mexico
Indonesia
Philippines
Turkey
New Zealand
0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
oow15 24
Oracle 21
Larry Ellison 7
Oracle OpenWorld 7
Mark Hurd 7
0%
100%
Brand Participation Brand Non Participation
96%
2%
2%
Posititve Negative Neutral
Brand Posts - Engagement
Oracle responded to 0 conversations generated by the 65 Posts they published.
Oracle receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
25-OCT-15, SUN 10:36PM
Modern Business. Modern #Cloud. http://ora.cl/MVA #oow15
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
279 210 18 94 Positive
09-NOV-15, MON 3:01PM
#Oracle CEO Safra Catz on courage and leadership: http://ora.cl/MTd #OracleFinance
27-OCT-15, TUE 2:00PM
Larry Ellison defines the complete integrated cloud: a decade-long plan to help customers excel in t ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
247 82 13 93 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
243 276 12 72 Positive
NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 20 40 60 80 100
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Oracle posts were around 'Event', and posts around 'Others' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16 18
0 10 20 30 40 50 60 70 80 90
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Oracle Posts about Technology, Advice/Tips posts received the highest engagement.
In Oracle Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Technology About General Happenings
0 5 10 15 20
0 20 40 60
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 20 40 60 80 100
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 10 20 30
0 50 100 150
#JavaOne4Kids
#OracleFinance
#oow15
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150
#JavaOne4Kids
#OracleFinance
#oow15
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
IBMFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
733,175 39,622 5.71% Worldwide
IBM
Engagement Score
839
Total Posts
58
Total Likes
253,510
Total Comments
5,257
Total Shares
22,726
BRAND POSTS
Brand Overview
0K
100K
200K
300K
400K
500K
600K
700K
800K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
733,175
New Fans
39,622
Engagement
0
250
500
750
1,000
1,250
IBM had an average engagement score of 839 and a highest of 1000.
Community Analysis
IBM fans are largely from India followed by United States.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K
India
United States
Egypt
Brazil
Philippines
Pakistan
Canada
Mexico
United Kingdom
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
IBM Watson 9
IBM Research 7
cognitive 6
IBM Design 5
CEO Ginni Rometty 5
12%
88%
Brand Participation Brand Non Participation
92%
6%
2%
Posititve Negative Neutral
Brand Posts - Engagement
IBM responded to 7 conversations generated by the 58 Posts they published.
IBM receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
23-DEC-15, WED 11:17AM
Explore the more than 100 IBM MobileFirst for iOS apps, available exclusively for iPhone, iPad, and ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 32,986 319 1,632 Positive
15-DEC-15, TUE 10:56AM
Today we opened the doors to the world headquarters for our IBM Watson Internet of Things business i ..
28-OCT-15, WED 9:53AM
IBM plans to acquire the Weather Company data platform, which hosts the fourth-most used mobile app ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 169,3713,430 13,642 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
995 13,236 409 958 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1,000
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of IBM posts were around 'Brand News', and posts around 'Brand News' received the highest engagement.
Content Intel
0 5 10 15 20 25 30
0 200 400 600 800 1000 1200
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In IBM Posts about Technology, Advice/Tips posts received the highest engagement.
In IBM Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Technology About General Happenings
0 1 2
0 200 400 600
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 100 200 300 400 500
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015
0 1 2 3 4 5
0 20 40 60 80 100 120 140 160 180
#IBMiX
#IBMResearchCities
#CES2016
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
SalesforceFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
526,852 18,497 3.64% WorldwideMostly Older, Female and
Attached.
Salesforce
Engagement Score
35
Total Posts
77
Total Likes
3,393
Total Comments
219
Total Shares
560
BRAND POSTS
Brand Overview
495K
500K
505K
510K
515K
520K
525K
530K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
526,852
New Fans
18,497
Engagement
0
250
500
Salesforce had an average engagement score of 35 and a highest of 283.
Community Analysis
Salesforce fans are mostly Older, Female and Attached. Salesforce fans are largely from United States followed by United Kingdom.
Fan Demographics Distribution of Fans
48%
52%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K 350K
United States
United Kingdom
India
Japan
Canada
Brazil
Germany
France
Netherlands
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Salesforce 6
2,000 business leaders
worldwide
4
Salesforce Lightning 3
Salesforce employees 3
Dreamforce 3
13%
87%
Brand Participation Brand Non Participation
61%11%
28%
Posititve Negative Neutral
Brand Posts - Engagement
Salesforce responded to 10 conversations generated by the 77 Posts they published.
Salesforce receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
14-NOV-15, SAT 12:14PM
We stand in solidarity with the people of Paris. Our thoughts go out to all those affected by this t ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
283 488 11 70 Positive
12-DEC-15, SAT 12:46PM
WATCH: A look at one of the largest concrete pours in American history for the in-progress Salesforc ..
19-NOV-15, THU 1:01PM
We had an incredible fall — thank you for being a part of it.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
122 128 6 33 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
93 111 5 23 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 20 40 60 80 100 120
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Salesforce posts were around 'Brand News', and posts around 'Corporate Social Responsibility' received the highest engagement.
Content Intel
0 5 10 15 20 25
0 5 10 15 20 25 30 35 40 45 50
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Salesforce Posts about Technology, Advice/Tips posts received the highest engagement.
In Salesforce Posts about General Happenings, the category Current Affairs received the highest engagement.
Content Intel
About Technology About General Happenings
0 5 10 15 20
0 10 20 30
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1 2 3
0 5 10 15 20 25
#SalesforceCarols2015
#LoveWins
#salesforcetour 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 20 40 60 80
#SalesforceCarols2015
#LoveWins
#salesforcetour 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
AdobeFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
312,153 6,442 2.11% WorldwideMostly Older, Female and
Attached.
Adobe
Engagement Score Total Fan Posts
57 2,457
Total Posts Brand Response Rate
99 8.02%
Total Likes Avg. Reply Time
5,117 20 hrs, 30 mins
Total Comments General Sentiment
296 Neutral
Total Shares
783
BRAND POSTS FAN POSTS
Brand Overview
302K
304K
306K
308K
310K
312K
314K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
312,153
New Fans
6,442
Engagement
0
250
500
Adobe had an average engagement score of 57 and a highest of 349.
Community Analysis
Adobe fans are mostly Older, Female and Attached. Adobe fans are largely from United States followed by India.
Fan Demographics Distribution of Fans
32%
68%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 10K 20K 30K 40K 50K
United States
India
Brazil
Egypt
Mexico
Philippines
Pakistan
Indonesia
Germany
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
creative 12
illustrations 10
Artist 9
AdobeRemix 8
visuals 6
11%
89%
Brand Participation Brand Non Participation
57%
13%
30%
Posititve Negative Neutral
Brand Posts - Engagement
Adobe responded to 11 conversations generated by the 99 Posts they published.
Adobe receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
14-NOV-15, SAT 6:11PM
Our thoughts are with our employees and all the people in France on this tragic day.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
567 1,128 64 62 Positive
13-OCT-15, TUE 6:58PM
Artist Emi Haze proves that beauty is in the details with this incredibly intricate illustration: ht ..
14-OCT-15, WED 1:03PM
What happens when you bring 6 creatives together and challenge them to come up with an #AdobeFEED ho ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
226 227 6 37 Negative
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
192 138 13 32 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80 100 120
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Adobe 1706
RØDE Microphones 477
HP Switronix Inc 429
RØDE Microphones
Blackmagic Design
420
Wooden Camera 355
User Posts
0
20
40
60
80
100
120
140
160
180
200
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Adobe responded to 197 conversations generated by the 2,457 Posts fans published.
Adobe appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
8%
92%
Brand Participation Brand Non Participation
30%
6%64%
Posititve Negative Neutral
Most of Adobe posts were around 'Event', and posts around 'Corporate Social Responsibility' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14
0 20 40 60 80 100 120
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Adobe Posts about General Happenings, the category Current Affairs received the highest engagement.
Content Intel
About General Happenings
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1 2 3 4
0 20 40 60
#PillowTalk
Adobe on Instagram
“Art History in Contemporary Life” by Alexey Kondokov
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 20 40 60
#PillowTalk
Adobe on Instagram
“Art History in Contemporary Life” by
Alexey Kondokov
Number of Posts
Engagement Score
Engagement Score Number of Posts
Generate Your Own Social Media Report
This report was generated entirely by
the Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now