AT&T Puerto Rico Mobile Site Development Summary

01/30/12 – Puerto Rico

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AT&T Puerto Rico faces the challenge to have an US website that might not include the local offers, plans and devices.

Therefore, they had to build a local mobile site to meet consumer expectations.

The mobile site is supported with mobile ads as well as QR codes in offline media. Ads either focused on retail or sweepstakes; both needs satisfied by the mobile site.

Visit: att-pr.com from your mobile device or scan the QR code

Background

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Development

Develop Specification Charter with all Team Members (Accounts, UX, Design, Development)

Wireframes were created using FlairBuilder Tool (http://flairbuilder.com/)

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Lopito Digital team used the following process:

3All project updates used the Basecamp Project

management Application (http://basecamphq.com/)

4Development was made in Agile/Lean

Development methodology; “Launch fast, update frequently approach”