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Lopito Digital Team and vendors developed the AT&T Puerto Rico Mobile site; launched on Jan 30th 2012AT&T Puerto Rico faces the challenge to have an US website that might not include the local offers, plans and devices. Therefore, they had to build a local mobile site to meet consumer expectations. The mobile site is supported with mobile ads as well as QR codes in offline media. Ads either focused on retail or sweepstakes; both needs satisfied by the mobile site. Visit: att-pr.com from your mobile device
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AT&T Puerto Rico Mobile Site Development Summary
01/30/12 – Puerto Rico
"NOTICE: Proprietary and Confidential 1
AT&T Puerto Rico faces the challenge to have an US website that might not include the local offers, plans and devices.
Therefore, they had to build a local mobile site to meet consumer expectations.
The mobile site is supported with mobile ads as well as QR codes in offline media. Ads either focused on retail or sweepstakes; both needs satisfied by the mobile site.
Visit: att-pr.com from your mobile device or scan the QR code
Background
"NOTICE: Proprietary and Confidential 2
"NOTICE: Proprietary and Confidential 3
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"NOTICE: Proprietary and Confidential
Development
Develop Specification Charter with all Team Members (Accounts, UX, Design, Development)
Wireframes were created using FlairBuilder Tool (http://flairbuilder.com/)
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Lopito Digital team used the following process:
3All project updates used the Basecamp Project
management Application (http://basecamphq.com/)
4Development was made in Agile/Lean
Development methodology; “Launch fast, update frequently approach”
