Assignment 2: Peterson Carton Services

In the assignments you will get the opportunity to use the theory from this course (and earlier)

in practice through a case. The assignment shall be done in groups of 3-4 students and you

should produce a written and oral report.

In these reports you shall analyse and answer the following

Review the marketing strategy initiatives undertaken by Peterson Carton Services in the

context of the declining profit situation. Within this, analyze the different market

segments in relation to the perceived order-winners referred to in the case study narrative

To what extent does this analysis provide an explanation for recent trends in profit

performance?

What are the implications for manufacturing of the marketing initiatives?

Review the current position from a corporate perspective. What advice would you give to

Gerry Townsend?

There are no specific layout of the reports you must use but jointly they should include

A description of the current situation

Your analysis

Description of alternatives you see

Your recommendation

and the target audience is the management of Peterson Carton Services

Oral report/presentation

Presentations are booked according to a separate schedule. The oral report/presentation should

be approx. 15 minutes plus about 10 minutes for questions.

Assessment

The assessment are based on

Description of the current situation – Relevance and accuracy

Analysis – Use of data and model/tools available

Conclusions

Presentation

Grading are given as Fail, Pass with 0,1 or 2 bonus points.

In case of a failed assignment an alternative assignment will be given.