CARTON HOUSE

INTRODUCTION

Irelands most historic house

Characteristics of the service

7 p’s of marketing

Research objectives

Summary

CHAR ACTER IS TICS OF CARTON HOU SE

Perishability

Intangibility

Variability

Non Ownership

Inseparability

7 P ’S O F MAR KETIN G CARTO N HOU SE

Product/Service

Price

Place

People

Process

Promotion

Physical evidence

RESEARCH OBJECTIVES

Determine ways of improving customer service

Identify area that need improvement in the hotel as a whole

Research staff behaviour and attitudes

SUMMARY

Won numerous awards

Spectacular scenery

Wide range of facilities

Accommodate for numerous events

Outdoor activities

Dining and beverages cater for everyone

“The first bite is taking with the eye”