Social Media MarketingStrategy Proposal
MSU New Media Driver’s License Fall 2010 Photo courtesy of: Cyber Theater
The Home Box Office An American premium cable television
network 18 Slogans later – We come full circle
◦ First Slogan 1972-1975: “This is HBO, the Home Box Office”
◦ Current Slogans 2009-present: “It’s More Than You Imagined.
It’s HBO” 2010-present: “This is HBO”
This is HBO
Great first page on Google◦ Includes main website,
Twitter, and YouTube
The Client - Pros
Photo courtesy of: Ashley Patterson (via HBO Google page
Low ratings◦ Current shows not
mentioned in Top 25◦ Niche-oriented market
The Client - Cons
Photo courtesy of: Ashley Patterson (via TV By The Numbers)
HBO’s current Twitter account has flaws
Promotions and Contests needed
Give Your Twitter Entourage Some True Blood
HBO does not currently have a blog site.
Followers can comment and create discussion
Allow employees to create posts
Show Some Big Love By Blogging
iTunes Application
Email Marketing
Don’t Get Hung Up On Social Networking Sites
Metrics of SuccessIncrease in
subscription purchases
Television rating increases
Increase in Twitter, Facebook,
and YouTube
Use of Google Analytics
Clickstream data Survey responses
Increase in subscription purchases
Television rating increases
Increase in Twitter, Facebook,
and YouTube
Use of Google Analytics
Clickstream data Survey responses
Budget
Revamping of iTunes application
Upkeep of social networking sites
Analytics
Burst in online marketing
Shows’ season premieres
Continuous updates
throughout season
Burst in online marketing
Shows’ season finale
Timeline
There is more to an online marketing campaign than just the essential Twitter and Facebook updates
Having a niche-oriented market is great, but it’s important to also get high rating numbers
It’s More Than You Imagined. It’s HBO.