APRCohort:Session1Friday,Sept.13,201911:30a.m.-12:30p.m.
join.me/mospra_directorPhone:1.404.400.8750
ConferenceID:910-070-824#BeginningtheAPRJourney:WhatYouMustKnow
FIRST
Today’sAgenda:1.Welcome&acclimatingtoJoin.me2.Tips&insightsforthepanelpresentationandexam
(AprilBryant,APR,FastBryantConsulting)3.KeyResourcesforSuccess4.Howtoplotyourjourney/timeline4.ScenarioQuestion/Practice5.NextSteps
PreparingformyAPRAprilBryant,APR
Alittleaboutme
●ObtainedAPRinJune
●APRcohortmultipletimes
●WorkedinschoolPRfornearly15years
●Co-ownerofFastBryantConsulting
ThemostHELPFULtipMichelleCronk,NorthKansasCitySchools• Focusedononethingatatime• Myfailureintheearlystageswasstudyingandtryingtofillouttheapplication• Getonethingunderyourbeltthenmovetothenextstep
JustAPPLY.
Filloutthequestionnaire
• Saveondesktop-FRONT&CENTER• Workonchunksatatime
• Proofinthosemomentswhereyouhave10minutes
• AskanAPRtoreadandofferfeedback
Questionnaire&SectionTwo
• UsetheresourcesfromAPRcolleagues
• IlookedthroughErica,Michelle,&Annie
• Allaboutyourproject
• Decidingbetweentwoprojectswithmissingpieces
• Successfulbondissue
• Alaborofloveproject
• IaskedMichelle&Stephanieforthoughts(GoogleDocs)
• Askforfeedbackbeforesubmitting
Pickingaplan
Myplanwaslightontheresearch.
MyplanhadobstaclesthatIneverovercame.
Myplanhadoversights.
Istillusedit.
Preppingforpanel• Didnotusetechnology(providedcopies)• “Tellusaboutyourplan.”• Theirquestionsallowedmetorefinemythinkingeven
further
• (ie:residentsvsnon-residentemployees)
STUDY!• Ijoinedthiscohort&anAPRonline(self-directedcourse)
• Quizletgames-AMAZING(IusedEricaChandler’sQuizlet)
• OnceIpassedpanel,Idedicated4uninterruptedhoursaweekto
study
• ANDduringpractices,lunches,wheneverIcouldgrabmoretime
• Iusedthetwoweeksafterschooltoreallystudytwohoursaday
• Tested5-6weeksafterpanel
• Istoppedstudyingthefewdaysbefore
TestingCathyTweedieatSSD
• 62%topass
• MarkedtheonesIwasn’tconfidentabout
• MadesureIhadfewermarked
HarderthanIthought
• Mybrainhurt
• IwonderedifIwasoverthinkingit
Lastpieceofadvice
Keepyourshoeson.
KeyResourcesforSuccess1. (MUSTHAVE)APRStudyGuide(makesureit’sthe2017version)2. (MUSTHAVE)Cutlip&Center’sEffectivePublicRelations(11thedition)3. (Suggested)PublicRelationsStrategies&TacticsbyWilcox4. (HugelyHelpful,especiallyforfasttrack)Online2Learn.net/APR
*MOSPRAgetsagroupdiscountfortheAPROnline2Learncohort=$169.*ThismeetsonlineonTuesdaysat7p.m.*ThisoffersTONSofresources,tasksheets,networkingw/otherPRpros outsideofschoolcommunications
5. Encourageyoutoformsmallstudygroupstomeetonyourown/PRSA
PlottingyourAPRjourney:FastTrack1. JoinNSPRAorPRSAnow2. ByendofSeptember2019:Sharewithmewhatyourcommunicationplan3. Startdiggingintoyourstudyguideandbooksnow(startwithRPIE)4. SendinapplicationbyDecember2019orearlier–thisstartsthe12-monthclock
($385);continuestudying…5. PrepareforPanel(December2019-Spring2020),startyourquestionnaireandkeep
studying…6. SendinquestionnairetoMichelleMuellerapprox.2weekspriortothedatewhen
youwanttohavethepanel,butbesuretotellMichelleatleast30dayspriortoanticipateddatetoarrangepanel.Keepstudying…
7. SitforyourPanel(Spring/Summer2020;NSPRAisinSTLinJuly2020);takeabreathJ
8. Studyandpasstheexam(Summer2020-December2020) CELEBRATE
PlottingyourAPRjourney:LeisureTrack
1. Startthinkingaboutacommunicationplan–eitheroneyoucompleted/
ledoronethatyouplantostart.Betheleadonit.
2. Startdiggingintoyourstudyguideandbooksnow(startwithRPIE).
3. ContinuestudyingwithfocusonRPIE,workingonacommunicationplan.
4. Setadatetoapply.
Scenario-BasedQuestion:RPIE
Astheinternalcommunicationsdirectoratanaccountingfirm,you’vebeenaskedtocreateacommunicationsplancenteredonfringebenefitsaimedatretainingemployees.Arecentsurveyshowedthatonly40percentofemployeesareenrolledintheworksitewellnessprogram.Whichofthefollowingisanoutcomeobjectivethatmaybeincludedinyourplan?Choosetwo.
Q&AbyJessamyBrown,APRPatientCommunicationsSpecialistatJPSHealthNetwork
Dallas/FortWorthArea
Whichofthefollowingisanoutcomeobjectivethatmaybeincludedinyourplan?Choosetwo.
A.ByDecember,createabrochurehighlightingemployeeswhohavelostweightusingthewellnessprogram.B.Employeeswillbeinformedaboutwellnessinitiativesbyemailbythe15thofeachmonth.C.ByDec.1,increasethenumberofemployeeswhosignupforthewellnessprogramby20percent.D.InviteemployeestotourthewellnesscenterbyDec.1toimproveemployeeperceptionsabouttheprogram.E.ThreehundredemployeeswillattendtheannualwellnessinformationmeetingsheldinDecember,upfrom150attendeeslastyear.
…andtheansweris:• CandEC.ByDec.1,increasethenumberofemployeeswhosignupforthewellnessprogramby20percent.E.ThreehundredemployeeswillattendtheannualwellnessinformationmeetingsheldinDecember,upfrom150attendeeslastyear.Rationale:OnlyCandEaremeasurableandtime-boundtoallowthepublicrelationsprofessionaltoeffectivelyevaluatehowcommunicationseffortsimpactedtheaudience.Outcome-basedobjectivesspecifythechangeinknowledge,opinionorbehaviorintheaudienceyouwantfromcommunicationefforts.TheyareSMART:Specific,Measureable,Achievable,Realistic,Time-specific.• SeeStudyGuide,FourthEdition,pages,23,25-26,46;EPR,11thedition,
pgs271-272,315
NextUp:Session2KSA:Research,Planning,Implementation,Evaluation
Friday,Oct.11,201911:30a.m.-1p.m.viaJoin.me
Homework:EPR:StepOne:DefiningPublicRelations
ProblemsStudyGuide:Pages1-15(peruseintro)
Pages:20-45