APRCohort:Session1Friday,Sept.13,201911:30a.m.-12:30p.m.

join.me/mospra_directorPhone:1.404.400.8750

ConferenceID:910-070-824#BeginningtheAPRJourney:WhatYouMustKnow

FIRST

Today’sAgenda:1.Welcome&acclimatingtoJoin.me2.Tips&insightsforthepanelpresentationandexam

(AprilBryant,APR,FastBryantConsulting)3.KeyResourcesforSuccess4.Howtoplotyourjourney/timeline4.ScenarioQuestion/Practice5.NextSteps

PreparingformyAPRAprilBryant,APR

Alittleaboutme

●ObtainedAPRinJune

●APRcohortmultipletimes

●WorkedinschoolPRfornearly15years

●Co-ownerofFastBryantConsulting

ThemostHELPFULtipMichelleCronk,NorthKansasCitySchools• Focusedononethingatatime• Myfailureintheearlystageswasstudyingandtryingtofillouttheapplication• Getonethingunderyourbeltthenmovetothenextstep

JustAPPLY.

Filloutthequestionnaire

• Saveondesktop-FRONT&CENTER• Workonchunksatatime

• Proofinthosemomentswhereyouhave10minutes

• AskanAPRtoreadandofferfeedback

Questionnaire&SectionTwo

•  UsetheresourcesfromAPRcolleagues

•  IlookedthroughErica,Michelle,&Annie

•  Allaboutyourproject

•  Decidingbetweentwoprojectswithmissingpieces

•  Successfulbondissue

•  Alaborofloveproject

•  IaskedMichelle&Stephanieforthoughts(GoogleDocs)

•  Askforfeedbackbeforesubmitting

Pickingaplan

Myplanwaslightontheresearch.

MyplanhadobstaclesthatIneverovercame.

Myplanhadoversights.

Istillusedit.

Preppingforpanel•  Didnotusetechnology(providedcopies)•  “Tellusaboutyourplan.”•  Theirquestionsallowedmetorefinemythinkingeven

further

•  (ie:residentsvsnon-residentemployees)

STUDY!•  Ijoinedthiscohort&anAPRonline(self-directedcourse)

•  Quizletgames-AMAZING(IusedEricaChandler’sQuizlet)

•  OnceIpassedpanel,Idedicated4uninterruptedhoursaweekto

study

•  ANDduringpractices,lunches,wheneverIcouldgrabmoretime

•  Iusedthetwoweeksafterschooltoreallystudytwohoursaday

•  Tested5-6weeksafterpanel

•  Istoppedstudyingthefewdaysbefore

TestingCathyTweedieatSSD

•  62%topass

•  MarkedtheonesIwasn’tconfidentabout

•  MadesureIhadfewermarked

HarderthanIthought

•  Mybrainhurt

•  IwonderedifIwasoverthinkingit

Lastpieceofadvice

Keepyourshoeson.

KeyResourcesforSuccess1.  (MUSTHAVE)APRStudyGuide(makesureit’sthe2017version)2.  (MUSTHAVE)Cutlip&Center’sEffectivePublicRelations(11thedition)3.  (Suggested)PublicRelationsStrategies&TacticsbyWilcox4.  (HugelyHelpful,especiallyforfasttrack)Online2Learn.net/APR

*MOSPRAgetsagroupdiscountfortheAPROnline2Learncohort=$169.*ThismeetsonlineonTuesdaysat7p.m.*ThisoffersTONSofresources,tasksheets,networkingw/otherPRpros outsideofschoolcommunications

5. Encourageyoutoformsmallstudygroupstomeetonyourown/PRSA

PlottingyourAPRjourney:FastTrack1.  JoinNSPRAorPRSAnow2.  ByendofSeptember2019:Sharewithmewhatyourcommunicationplan3.  Startdiggingintoyourstudyguideandbooksnow(startwithRPIE)4.  SendinapplicationbyDecember2019orearlier–thisstartsthe12-monthclock

($385);continuestudying…5.  PrepareforPanel(December2019-Spring2020),startyourquestionnaireandkeep

studying…6.  SendinquestionnairetoMichelleMuellerapprox.2weekspriortothedatewhen

youwanttohavethepanel,butbesuretotellMichelleatleast30dayspriortoanticipateddatetoarrangepanel.Keepstudying…

7.  SitforyourPanel(Spring/Summer2020;NSPRAisinSTLinJuly2020);takeabreathJ

8.  Studyandpasstheexam(Summer2020-December2020) CELEBRATE

PlottingyourAPRjourney:LeisureTrack

1.  Startthinkingaboutacommunicationplan–eitheroneyoucompleted/

ledoronethatyouplantostart.Betheleadonit.

2.  Startdiggingintoyourstudyguideandbooksnow(startwithRPIE).

3.  ContinuestudyingwithfocusonRPIE,workingonacommunicationplan.

4.  Setadatetoapply.

Scenario-BasedQuestion:RPIE

Astheinternalcommunicationsdirectoratanaccountingfirm,you’vebeenaskedtocreateacommunicationsplancenteredonfringebenefitsaimedatretainingemployees.Arecentsurveyshowedthatonly40percentofemployeesareenrolledintheworksitewellnessprogram.Whichofthefollowingisanoutcomeobjectivethatmaybeincludedinyourplan?Choosetwo.

Q&AbyJessamyBrown,APRPatientCommunicationsSpecialistatJPSHealthNetwork

Dallas/FortWorthArea

Whichofthefollowingisanoutcomeobjectivethatmaybeincludedinyourplan?Choosetwo.

A.ByDecember,createabrochurehighlightingemployeeswhohavelostweightusingthewellnessprogram.B.Employeeswillbeinformedaboutwellnessinitiativesbyemailbythe15thofeachmonth.C.ByDec.1,increasethenumberofemployeeswhosignupforthewellnessprogramby20percent.D.InviteemployeestotourthewellnesscenterbyDec.1toimproveemployeeperceptionsabouttheprogram.E.ThreehundredemployeeswillattendtheannualwellnessinformationmeetingsheldinDecember,upfrom150attendeeslastyear.

…andtheansweris:•  CandEC.ByDec.1,increasethenumberofemployeeswhosignupforthewellnessprogramby20percent.E.ThreehundredemployeeswillattendtheannualwellnessinformationmeetingsheldinDecember,upfrom150attendeeslastyear.Rationale:OnlyCandEaremeasurableandtime-boundtoallowthepublicrelationsprofessionaltoeffectivelyevaluatehowcommunicationseffortsimpactedtheaudience.Outcome-basedobjectivesspecifythechangeinknowledge,opinionorbehaviorintheaudienceyouwantfromcommunicationefforts.TheyareSMART:Specific,Measureable,Achievable,Realistic,Time-specific.•  SeeStudyGuide,FourthEdition,pages,23,25-26,46;EPR,11thedition,

pgs271-272,315

NextUp:Session2KSA:Research,Planning,Implementation,Evaluation

Friday,Oct.11,201911:30a.m.-1p.m.viaJoin.me

Homework:EPR:StepOne:DefiningPublicRelations

ProblemsStudyGuide:Pages1-15(peruseintro)

Pages:20-45