App Store App Preferences, Q1 2010 (Opportunities for App Developers)
Copyright 2010, Third Ave Labs Page 1
April 20, 2010
About Apptizr
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Apptizr.com
website beta launch Dec 2009
Apptizr
iPhone
App released on iPhone
App Store in Jan
2010
Surpassed 10 million app recommendations served in
April 2010
Apptizr
is the best way to discover high quality iPhone
apps
that matches users’
interests
App Store Category Analysis (Opportunities for App Developers)
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Key Findings
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Games and entertainments apps are numerous (more
competition) but also popular (more demand)
Despite their abundance (more competition), books and
education apps are not particularly popular (low demand)
Productivity, utilities, and social networking are also
areas of opportunity
Different app categories present varied levels of opportunity
for app developers
App Store Category Popularity (Developer)
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Developers so far have flocked to Books, Games and
Entertainment categories Apps by Category
72111,014
10,676
6,773
3,144
7,027
4,247
3,259
4,469
4,476
6,944
2,578
10,441
3,895
28,608
2,640
22,268
13,668
4,641
32,715
Weather
Util ities
Travel
Sports
Social Networking
Reference
Productivity
Photography
News
Navigation
Music
Medical
Lifestyle
Healthcare & Fitness
Games
Finance
Entertainment
Education
Business
Books
App Store Category Popularity (Developer)
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This is true for both paid and free apps. Although there are
relatively more paid apps in books, education and travelPercentage of Apps by Category
0%
7%
4%
3%
3%
3%
3%
2%
5%
2%
7%
1%
7%
2%
18%
2%
13%
5%
5%
7%
0%
6%
7%
4%
1%
4%
2%
2%
2%
3%
3%
1%
5%
2%
15%
1%
12%
8%
1%
22%
0% 5% 10% 15% 20% 25%
WeatherUtilitiesTravelSports
Social NetworkingReference
ProductivityPhotography
NewsNavigation
MusicMedicalLifestyle
Healthcare & FitnessGamesFinance
EntertainmentEducationBusinessBooks
Paid
Free
Percentage of Apps Downloaded
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Games, entertainment, and productivity apps get a
disproportionate percentage of downloads by Apptizr
users
Percentage of Apps by Category
0%
6%
6%
4%
2%
4%
2%
2%
2%
2%
4%
1%
6%
2%
16%
1%
12%
7%
3%
18%
0%
8%
1%
1%
4%
3%
5%
3%
1%
1%
4%
1%
7%
2%
29%
1%
22%
3%
1%
3%
0% 5% 10% 15% 20% 25% 30% 35%
Weather
Utilities
Travel
Sports
Social Networking
Reference
Productivity
Photography
News
Navigation
Music
Medical
Lifestyle
Healthcare & Fitness
Games
Finance
Entertainment
Education
Business
Books
% of Apps Downloaded (Apptizr)
% of Apps in App Store
Categories with the
highest download per app
ratio: Games,
Entertainment,
Productivity
Categories with the
lowest download per app
ratio: Books, Travel,
Sports, Education, and
Business
Percentage of Apps Rated
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Similar results are found by looking at percentage of apps
receiving reviews on App Store (proxy for downloads)Percentage of Apps by Category
0%
6%
6%
4%
2%
4%
2%
2%
2%
2%
4%
1%
6%
2%
16%
1%
12%
7%
3%
18%
1%
7%
1%
2%
6%
2%
3%
2%
1%
1%
4%
0%
4%
2%
45%
1%
16%
1%
1%
1%
0% 10% 20% 30% 40% 50%
Weather
Utilities
Travel
Sports
Social Networking
Reference
Productivity
Photography
News
Navigation
Music
Medical
Lifestyle
Healthcare & Fitness
Games
Finance
Entertainment
Education
Business
Books
% of Apps Rated (App Store)
% of Apps in App Store
Categories with the
highest ratings per app
ratio: Games, Social
Networking,
Entertainment
Categories with the
lowest ratings per app
ratio: Books, Education,
Travel, Business
Percentage of Apps Liked
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Most “liked”
categories by Apptizr
users are games,
entertainment, productivity, and utilitiesPercentage of Apps by Category
0%
6%
6%
4%
2%
4%
2%
2%
2%
2%
4%
1%
6%
2%
16%
1%
12%
7%
3%
18%
1%
10%
2%
1%
5%
5%
10%
4%
2%
1%
5%
1%
7%
4%
19%
2%
13%
4%
2%
3%
0% 5% 10% 15% 20%
Weather
Utilities
Travel
Sports
Social Networking
Reference
Productivity
Photography
News
Navigation
Music
Medical
Lifestyle
Healthcare & Fitness
Games
Finance
Entertainment
Education
Business
Books
% of Apps Liked (Apptizr)
% of Apps in App Store
Categories with the
highest likes per app
ratio: Productivity,
Utilities, Social
Networking, Games
Categories with the
lowest likes per app ratio:
Books, Travel, Sports,
Education
Category Popularity by User Browse
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Top categories browsed by Apptizr
users are utilities, games,
entertainment, and productivity Percentage of Apps Browsed by Category
1%1%
1%
1%
2%
2%
2%
3%
3%
3%
3%
3%
4%
5%
5%
6%
8%
9%
15%
24%
Sports
Weather
Finance
Travel
News
Education
Books
Healthcare & Fitness
Reference
Business
Social Networking
Medical
Photography
Navigation
Music
Lifestyle
Productivity
Entertainment
Games
Util i ities
Apptizr
Q1 2010 Top Apps
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Q1 2010 Top Liked Apps (Free)
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Rank App Category
1 Pandora Radio Music
2 Shazam Music
3 Google Mobile App Reference
4 Google Earth Travel
5 Remote Entertainment
6 Movies Entertainment
7 textPlus Social Networking
8 Backgrounds Entertainment
9 Bump Social Networking
10 SnapTell Lifestyle
Q1 2010 Top Liked Apps (Paid)
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Rank App Category Price
1 RedLaser Utilities $0.99
2 Tap Tap
Revenge Classic (paid version) Games $1.99
3 Tap Tap
Revenge 2.6 Games $0.99
4 Pocket God Entertainment $0.99
5 1Password Productivity $6.99
6 Star Walk ‐
5 stars astronomy guide Education $2.99
7 Air Sharing Productivity $2.99
8 AppSniper Productivity $0.99
9 SoundHound Music $4.99
10 Things Productivity $9.99
Q1 2010 Top Downloaded Apps (Free)
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Rank App Category
1 MyTown Entertainment
2 Deal or No Deal: Million Dollar Mission Lite Games
3 Tap Fish Games
4 eWiFi Utilities
5 BubbleWrap Entertainment
6 Apptizr Productivity
7 textPlus Social Networking
8 Would You Survive? Entertainment
9 EPIC FAIL Lifestyle
10 Google Earth Travel
Q1 2010 Top Downloaded Apps (Paid)
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Rank App Category Price
1 Fingerzilla Games $1.99
2 1Password Productivity $6.99
3 Night Stand Utilities $0.99
4 Star Walk ‐
5 stars astronomy guide Education $2.99
5 Pocket God Entertainment $0.99
6 The Moron Test Entertainment $0.99
7 iHandgun Entertainment $0.99
8 AppSniper Productivity $0.99
9 SoundHound Music $4.99
10 RedLaser Utilities $0.99